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ANDREW CROOK | ELECTION DECIDERS |

The Power Index: election deciders, campaign directors #1

Crikey has been counting down the most powerful people in the fight for the 2013 federal election. Here’s our number one: the campaign directors. Who are these people, and what tack are they taking in 2013?

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ANDREW CROOK | ELECTION DECIDERS |

The Power Index: election deciders, the fixers at #2

Our top pollies’ chiefs of staff Ben Hubbard and Peta Credlin are invaluable to their respective leaders, sending their troops into battle, calming hot tempers and negotiating back-room deals. The Power Index finds out what makes these political powerbrokers tick.

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ANDREW CROOK | ELECTION DECIDERS |

The Power Index: election deciders, the spinners at #3

The election is roughly 100 days away, and the parties’ spinners are fired up — planting stories, shilling images, shaping the message and the nightly news. These wily party types massage the message and try to get their candidate’s face on TV — for all the right reasons. But do Gillard and Abbott have the best spinners in place?

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ANDREW CROOK | ELECTION DECIDERS |

The Power Index: election deciders, trade unions at #4

That the industrial relations issue has been neutralised in the federal election campaign is testament to the power unions still hold over federal politics. Can the labour movement regroup to help Labor at the polls in 2013?

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ANDREW CROOK | ELECTION DECIDERS |

The Power Index: election deciders, corporate lobbyists at #5

Government not spruiking your particular corporate interest enough? No worries — just take to the airwaves yourself with a relatively small ad buy, as these special interests have done, and you can easily influence policy, win elections and even topple leaders.

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MATTHEW KNOTT | ELECTION DECIDERS |

The Power Index: election deciders, ad creatives at #6

Television will again be the key battleground for the 2013 election, and creatives are busy working to briefs. The Power Index asks: who’s behind them?

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CATHY ALEXANDER | ELECTION DECIDERS |

The Power Index: election deciders, the moneybags at #7

It’s a battle of ideas, not money,” says Clive Palmer of the election. But the two aren’t mutually exclusive. So who’s holding the bag for their respective leaders — and who’s providing the cash? The Power Index investigates.

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MATTHEW KNOTT | ELECTION DECIDERS |

The Power Index: election deciders, TV news directors at #8

The nightly TV news remains the key battleground for the federal election. So who are the all-powerful news directors who oversee their stations’ coverage of the election campaign at Seven, Nine and the ABC? The Power Index talks to them — as well as some well-placed insiders — to see how they’ll cover election 2013.

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ANDREW CROOK | ELECTION DECIDERS |

The Power Index: election deciders, the tabloid editors at #9

How much power do the nation’s tabloid editors really wield when it comes to influencing our electoral process? Plenty, if you believe political operatives. Not only for what’s in print but how they influence the agenda for the rest of the day. For Labor it’s a lost cause.

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BERNARD KEANE | ELECTION DECIDERS |

The Power Index: election deciders, the pollsters at #10

Polling will definitely influence the election outcome on September 14 — but not necessarily in the way you think. Evidence that polling directly influences how people vote is mixed — especially in Australia where nobody wants to be the front-runner.

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ANDREW CROOK | ELECTION DECIDERS |

The Power Index: who’ll really decide the federal election?

The wonks, the flacks, the hacks and the headkickers — here are the people who are doing their damnedest to get Julia Gillard or Tony Abbott into the Lodge. The Power Index names the string-pullers.

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MATTHEW KNOTT | ELECTION DECIDERS |

The Power Index: the key unionists throwing their weight around

In the day-to-day lives of most Australians, trade unions have never been so irrelevant. Union membership has more than halved over the past decade. A mere 18% of the nation’s workers now belong to a union — a figure that will keep plummeting if the collateral damage inflicted by the Health Services Union scandal is as bad […]

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