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The Power Index: election deciders, campaign directors #1

The Power Index: election deciders, campaign directors #1

Andrew CrookJun 7, 20132 Comments

Crikey has been counting down the most powerful people in the fight for the 2013 federal election. Here's our number one: the campaign directors. Who are these people, and what tack are they taking in 2013?

The Power Index: election deciders, the fixers at #2

The Power Index: election deciders, the fixers at #2

Andrew CrookJun 6, 2013

Our top pollies' chiefs of staff Ben Hubbard and Peta Credlin are invaluable to their respective leaders, sending their troops into battle, calming hot tempers and negotiating back-room deals. The Power Index finds out what makes these political powerbrokers tick.

The Power Index: election deciders, the spinners at #3

The Power Index: election deciders, the spinners at #3

Andrew CrookJun 5, 20132 Comments

The election is roughly 100 days away, and the parties' spinners are fired up -- planting stories, shilling images, shaping the message and the nightly news. These wily party types massage the message and try to get their candidate's face on TV -- for all the right reasons. But do Gillard and Abbott have the best spinners in place?

The Power Index: election deciders, trade unions at #4

The Power Index: election deciders, trade unions at #4

Andrew CrookJun 4, 2013

That the industrial relations issue has been neutralised in the federal election campaign is testament to the power unions still hold over federal politics. Can the labour movement regroup to help Labor at the polls in 2013?

The Power Index: election deciders, corporate lobbyists at #5

The Power Index: election deciders, corporate lobbyists at #5

Andrew CrookMay 30, 2013

Government not spruiking your particular corporate interest enough? No worries -- just take to the airwaves yourself with a relatively small ad buy, as these special interests have done, and you can easily influence policy, win elections and even topple leaders.

The Power Index: election deciders, ad creatives at #6

The Power Index: election deciders, ad creatives at #6

Matthew KnottMay 29, 20132 Comments

Television will again be the key battleground for the 2013 election, and creatives are busy working to briefs. The Power Index asks: who's behind them?

The Power Index: election deciders, the moneybags at #7

The Power Index: election deciders, the moneybags at #7

Cathy AlexanderMay 28, 20132 Comments

"It's a battle of ideas, not money," says Clive Palmer of the election. But the two aren't mutually exclusive. So who's holding the bag for their respective leaders -- and who's providing the cash? The Power Index investigates.

The Power Index: election deciders, TV news directors at #8

The Power Index: election deciders, TV news directors at #8

Matthew KnottMay 23, 20135 Comments

The nightly TV news remains the key battleground for the federal election. So who are the all-powerful news directors who oversee their stations' coverage of the election campaign at Seven, Nine and the ABC? The Power Index talks to them -- as well as some well-placed insiders -- to see how they'll cover election 2013.

The Power Index: election deciders, the tabloid editors at #9

The Power Index: election deciders, the tabloid editors at #9

Andrew CrookMay 22, 201312 Comments

How much power do the nation's tabloid editors really wield when it comes to influencing our electoral process? Plenty, if you believe political operatives. Not only for what's in print but how they influence the agenda for the rest of the day. For Labor it's a lost cause.

The Power Index: election deciders, the pollsters at #10

The Power Index: election deciders, the pollsters at #10

Bernard KeaneMay 21, 20133 Comments

Polling will definitely influence the election outcome on September 14 -- but not necessarily in the way you think. Evidence that polling directly influences how people vote is mixed -- especially in Australia where nobody wants to be the front-runner.