The Ten Network’s full year profit plunged 90.5% as stand-in CEO Lachlan Murdoch drives a clean-up of the company’s books that will make it easier for his replacement, James Warburton, to look good in his first year.
Media / The Ad Business
The latest marketing buzzword? ‘Artisan’
Once upon a time the word “artisan” meant something had been carefully hand made. Now you can buy Domino’s Artisan pizza and artisan sandwiches from Starbucks. Bruce Horovitz opines on the newest marking cliché.
New Aussie film Surviving Georgia’s deceptive marketing manoeuvrings
New Aussie film Surviving Georgia is, sadly, a true blue howler, says Luke Buckmaster. So why does The Guardian give it four stars? Actually, it was a reader on the Guardian’s website, not the publication itself…
Leaked: News Ltd bites the dust
News Limited will change its name in an attempt to cure its perception as an “arrogant newspaper company” that is “difficult to deal with”. Crikey has exclusively obtained the leaked documents.
All Fin and dandy as Clegg leads poaching raid on The Oz
Financial Review Group CEO Brett Clegg has been leading a victory waltz through the AFR’s Pyrmont offices over the weekend after landing his first major poachings from ex-employer The Australian.
Beecher: media inquiry has mandate to address problems
There are three major problems confronting Australian journalism — and the good news about the media inquiry announced this week by Senator Stephen Conroy is that it contains a specific mandate to address each of them.
Leaked memo: News Ltd to embark on 20% cost cutting
News Ltd is in the same kind of trouble as Fairfax — a collapsing business model before the new business model has had time to get established.
Enter the age of facial technology advertising
Facial recognition technology will usher in a new era of advertising in which digital boards scan faces and present tailored commercials. There are, of course, many privacy concerns, writes Shan Li and David Sarno.
Coles Sports for Schools promo a first class clunker
A Coles promotion involving free sports gear given to selected schools might sound like a good idea, but the token-hungry system they have devised is ridiculous, writes Ian Grayson.
Sorry too hard a word for LinkedIn over privacy faux pas
Supposedly-professional social network LinkedIn has responded to criticism over its privacy faux pas with a blog post. The word “sorry” is nowhere to be seen, and neither is any evidence of real change.
Virgin, after urging kids to binge drink, pulls ‘disgraceful’ ad
Richard Branson’s Virgin Wines and the News Limited-owned Moshtix have been forced to pull a disgraceful internet ad that glorified youth binge drinking, following a Crikey probe into its breach of 11 self-imposed advertising standards.
NotW: Hartigan weighs in … but more boots to drop, some of them here
Today John Hartigan, the CEO of News Limited — the Australian arm of the international empire — weighed in with a statement on the News of the World debacle.
PHOTO GALLERY 
First cabs off the rank for Fairfax iPad ads
Telstra, Toyota, Emirates, ING Direct and America Express are the first advertisers on Fairfax’s new iPad apps, reports Sam Granleese, who took screenshots of the advertisements.
The case for plain packaging of tobacco
Blogger Alister Air takes a long, hard look at the plain packaging debate.
Sectional readership breakdown has newspapers nervous
Newspaper advertising buyers have denied new data breaking down readership by section will lead to tougher negotiations over ad rates amid rapidly declining circulation and teetering revenue.
Come in Spinner: Adshel reaction to safe sex ads a case of what not to do
Adshel failed the first issues management test because it panicked after some 30 calls complaining about gay safe s-x ads in bus shelters and rushed into taking action.
