There are two problems with this good news story: trend data, and data integrity, writes Michael Overell, on the RecruitLoop blog
Media / The Ad Business
What’s in a name? Lots of money…
A snappy and memorable product name is critical to commercial success. It’s not just the brand name, the recent Coca-Cola “share-a-Coke” campaign created a Pavlovian response in people, writes Moensie Rossier.
Best ads from the Super Bowl
Millions are spent not just on the airtime but on the production of epic advertisements that screened today during half time of the US Super Bowl. Mumbrella wraps up the best of them.
Come in Spinner: Special delight that is PR fail schadenfreude
When things go wrong in the PR field, it is fascinating to map who most enjoys the resulting schadenfreude.
Dannii Minogue’s cousin quite the PR star
We receive a lot of press releases. Most are useless, but one popped up overnight from Lauren Jones, an Aussie girl who works for gossip site Perez Hilton, which we thought deserved wider attention. But not exactly for the right reasons…
Best Aussie ads of 2011
mUmBRELLA picks the best television and cinema advertising in Australia for 2011. Sydney’s Opera House gets the top spot for its clip of music stars including Paul Kelly, Martha Wainwright and Neil Finn.
leaked Fairfax chief slams News Ltd over Mark Day splash
Fairfax CEO Greg Hywood has taken to his company’s internal email system to slam The Weekend Australian for questioning his corporate strategy.
The latest marketing buzzword? ‘Artisan’
Once upon a time the word “artisan” meant something had been carefully hand made. Now you can buy Domino’s Artisan pizza and artisan sandwiches from Starbucks. Bruce Horovitz opines on the newest marking cliché.
New Aussie film Surviving Georgia’s deceptive marketing manoeuvrings
New Aussie film Surviving Georgia is, sadly, a true blue howler, says Luke Buckmaster. So why does The Guardian give it four stars? Actually, it was a reader on the Guardian’s website, not the publication itself…
Leaked: News Ltd bites the dust
News Limited will change its name in an attempt to cure its perception as an “arrogant newspaper company” that is “difficult to deal with”. Crikey has exclusively obtained the leaked documents.
All Fin and dandy as Clegg leads poaching raid on The Oz
Financial Review Group CEO Brett Clegg has been leading a victory waltz through the AFR’s Pyrmont offices over the weekend after landing his first major poachings from ex-employer The Australian.
Beecher: media inquiry has mandate to address problems
There are three major problems confronting Australian journalism — and the good news about the media inquiry announced this week by Senator Stephen Conroy is that it contains a specific mandate to address each of them.
Leaked memo: News Ltd to embark on 20% cost cutting
News Ltd is in the same kind of trouble as Fairfax — a collapsing business model before the new business model has had time to get established.
Enter the age of facial technology advertising
Facial recognition technology will usher in a new era of advertising in which digital boards scan faces and present tailored commercials. There are, of course, many privacy concerns, writes Shan Li and David Sarno.
Coles Sports for Schools promo a first class clunker
A Coles promotion involving free sports gear given to selected schools might sound like a good idea, but the token-hungry system they have devised is ridiculous, writes Ian Grayson.
Sorry too hard a word for LinkedIn over privacy faux pas
Supposedly-professional social network LinkedIn has responded to criticism over its privacy faux pas with a blog post. The word “sorry” is nowhere to be seen, and neither is any evidence of real change.
Virgin, after urging kids to binge drink, pulls ‘disgraceful’ ad
Richard Branson’s Virgin Wines and the News Limited-owned Moshtix have been forced to pull a disgraceful internet ad that glorified youth binge drinking, following a Crikey probe into its breach of 11 self-imposed advertising standards.
The campaign to rid anonymous comments from the internet
Crikey / Monday, 14 November 2011
The Communications Council, which represents the advertising industry, would like the trade press to ban all anonymous comments. Mumbrella’s Tim Burrowes goes inside the debate.