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GLENN DYER | ADVERTISING | 14

Commercial TV’s worst nightmare is an ad-supported ABC

Allowing the ABC to run ads would siphon profits out of free-to-air TV networks and lead to an overall lower price per ad slot, even for newspapers.

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MYRIAM ROBIN | ADVERTISING |

News Corp increases its dominance as Fairfax circulation in freefall

It’s red everywhere, but Fairfax’s print circulation declines have been the deepest, ABC data reveals.

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MYRIAM ROBIN | ADVERTISING |

SBS to increase its prime-time ads — but the govt will keep the cash

Ad-averaging means SBS will air more ads in prime time, but some aren’t happy about the effect this could have on programming choices.

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MYRIAM ROBIN | ADVERTISING |

No fairytale ending for The Bachelor‘s Blake and Sam — but what of Ten?

The Bachelor was a welcome success for Channel Ten, but not enough of a hit to drag the network out of its slump.

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MYRIAM ROBIN | ADVERTISING |

‘There’s fuck-all you can do’: why the govt is losing the PR war with the ABC

From “down-payments on future efficiencies” to talk of the ABC pulling its weight, the government has failed to strike a chord with voters, spinners told Crikey.

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MYRIAM ROBIN | ADVERTISING |

‘The money isn’t there’: why the NRL and AFL won’t double their deals this time round

At the last round of negotiations, both the NRL and AFL added hundreds of millions to their broadcast rights deals. But today, the NRL is pulling in fewer viewers, while cash-strapped networks are looking unlikely to hand out more for the AFL.

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DEPARTMENT OF AUSTRALIA | ADVERTISING |

Bureau of Regret: the streets are paved with iPhones

Reading comprehension and numeracy went by the wayside as public figures got excited about the new iPhone.

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MYRIAM ROBIN | ADVERTISING |

Mia Freedman’s Mamamia expanding to Melbourne

As the Huffington Post gears up for an Australian launch this time next year, Australia’s own answer to personal narrative-driven women’s media is beefing up.

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MYRIAM ROBIN | ADVERTISING |

Crikey’s three-step guide to spinning your readership figures

Want to use EMMA figures to beat up your competitors and reassure your readers? Crikey has your three-step guide.

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GLENN DYER | ADVERTISING |

A sea of red: News Corp advertising fell $320 million in 2012-13

From sex to banking, computers to communications, almost every single industry reduced its ad spend with News Corp in 2012-13, secret documents reveal.

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PADDY MANNING | ADVERTISING |

Exclusive docs show News’ Australian papers dragging down the empire

Leaked documents show a forest of brackets in News Corp’s Australian newspapers, with The Australian particularly in the red. How long can the house that Rupert built sustain such body blows?

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MYRIAM ROBIN | ADVERTISING |

Star Observer turns to crowdfunding as legal costs threaten its future

A series of legal settlements and threats have pushed Australia’s oldest gay newspaper to the brink.

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MYRIAM ROBIN | ADVERTISING |

Finding tomorrow’s river of gold: Fairfax ties its future to property

Property and asset sales have led a Fairfax recovery, but it’s more precarious than it looks.

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STILGHERRIAN | ADVERTISING |

‘Con game’: native advertising only works when it’s hidden

Like it or not, more native advertising — where lines can be blurred between paid ads and editorial content — is coming our way.

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MYRIAM ROBIN | ADVERTISING |

Fairfax ‘weathered the storm’, says Hywood, but more cuts possible

The Fairfax CEO had no patience for critics at a Melbourne Press Club appearance last week, telling those gathered that his company had “weathered the storm”.

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MYRIAM ROBIN | ADVERTISING |

Fairfax chief hits back at News: ‘ignore all the self-serving nonsense’

Chris Mitchell has goaded Greg Hywood into responding to criticism, with Fairfax defending its business model and share price in a huffy memo to staff.

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GLENN DYER | ADVERTISING |

Why cutting jobs won’t save Ten

Ten can’t keep going on like this - impairment tests and a big loan repayment due in a few years mean it needs a stunning turnaround to survive, writes Glenn Dyer.

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MYRIAM ROBIN | ADVERTISING |

A third rising for New Matilda, but is there a path to sustainability?

New Matilda won’t be folding after all. But it needs more money to do what it does best. Crikey speaks to new owner, Chris Graham, about what he has planned.

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PADDY MANNING | ADVERTISING |

‘Necessary evil’? Fairfax cuts despite good results

Fairfax has announced dozens of redundancies to cut costs, but is the company really in bad financial shape?

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CATHY ALEXANDER | ADVERTISING |

From the brains behind Rhonda and Kevin07, how to sell climate change

Many Australians do not believe the scientists on climate change. We’ve asked some of the country’s brightest advertising brains how to sell the message to a sceptical public.

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MYRIAM ROBIN | ADVERTISING |

After jumping through enough ad hoops, a paywalled circus begins

Advertisers don’t want to advertise to women in their 50s, and that was a problem for online startup The Hoopla. Now the business will shift to a risky revenue model derived from the audience.

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MYRIAM ROBIN | ADVERTISING |

Move over, BuzzFeed: how Junkee is making its own way (and making money) online

If Junkee can survive BuzzFeed, the team at Sound Alliance will have created something rather unique. But read the fine print on who’s paying for some of the content.

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PATRICK BAUME | ADVERTISING |

iSentia index: state elections and arts funding get people talking

The results of the Tasmanian and South Australian state elections show how much difference a change in electoral process can make.

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MYRIAM ROBIN | ADVERTISING |

A new radio empire: how Kyle and Jackie O remade FM radio

Everyone said Kyle and Jackie O would do well. But in just one ratings survey, they’ve tied for most popular breakfast show. It’s a disaster for 2DayFM, which lost more than half its audience.

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BERNARD KEANE | ADVERTISING |

Drunk on moral superiority: public health lobby’s nonsensical alcohol policy

Demonising the alcohol industry ignores evidence from previous successful public health campaigns, warns a senior public health figure.

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