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STILGHERRIAN | ADVERTISING | 10 UNLOCK?

‘Con game’: native advertising only works when it’s hidden

Like it or not, more native advertising — where lines can be blurred between paid ads and editorial content — is coming our way.

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MYRIAM ROBIN | ADVERTISING | 2

Fairfax ‘weathered the storm’, says Hywood, but more cuts possible

The Fairfax CEO had no patience for critics at a Melbourne Press Club appearance last week, telling those gathered that his company had “weathered the storm”.

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MYRIAM ROBIN | ADVERTISING |

Fairfax chief hits back at News: ‘ignore all the self-serving nonsense’

Chris Mitchell has goaded Greg Hywood into responding to criticism, with Fairfax defending its business model and share price in a huffy memo to staff.

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GLENN DYER | ADVERTISING |

Why cutting jobs won’t save Ten

Ten can’t keep going on like this - impairment tests and a big loan repayment due in a few years mean it needs a stunning turnaround to survive, writes Glenn Dyer.

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MYRIAM ROBIN | ADVERTISING |

A third rising for New Matilda, but is there a path to sustainability?

New Matilda won’t be folding after all. But it needs more money to do what it does best. Crikey speaks to new owner, Chris Graham, about what he has planned.

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PADDY MANNING | ADVERTISING |

‘Necessary evil’? Fairfax cuts despite good results

Fairfax has announced dozens of redundancies to cut costs, but is the company really in bad financial shape?

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CATHY ALEXANDER | ADVERTISING |

From the brains behind Rhonda and Kevin07, how to sell climate change

Many Australians do not believe the scientists on climate change. We’ve asked some of the country’s brightest advertising brains how to sell the message to a sceptical public.

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MYRIAM ROBIN | ADVERTISING |

After jumping through enough ad hoops, a paywalled circus begins

Advertisers don’t want to advertise to women in their 50s, and that was a problem for online startup The Hoopla. Now the business will shift to a risky revenue model derived from the audience.

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MYRIAM ROBIN | ADVERTISING |

Move over, BuzzFeed: how Junkee is making its own way (and making money) online

If Junkee can survive BuzzFeed, the team at Sound Alliance will have created something rather unique. But read the fine print on who’s paying for some of the content.

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PATRICK BAUME | ADVERTISING |

iSentia index: state elections and arts funding get people talking

The results of the Tasmanian and South Australian state elections show how much difference a change in electoral process can make.

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MYRIAM ROBIN | ADVERTISING |

A new radio empire: how Kyle and Jackie O remade FM radio

Everyone said Kyle and Jackie O would do well. But in just one ratings survey, they’ve tied for most popular breakfast show. It’s a disaster for 2DayFM, which lost more than half its audience.

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BERNARD KEANE | ADVERTISING |

Drunk on moral superiority: public health lobby’s nonsensical alcohol policy

Demonising the alcohol industry ignores evidence from previous successful public health campaigns, warns a senior public health figure.

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PATRICK BAUME | ADVERTISING |

iSentia index: Senators and state elections hog the media

Senator Stephen Conroy was the most unexpected entry onto this week’s lists.

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MYRIAM ROBIN | ADVERTISING |

How The Guardian is colonising the Australian media landscape

The Guardian’s Australian operation isn’t commercially sustainable yet. But with revenues 300% up on expectations, it’s well on the way to it, its managing director tells Crikey.

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MYRIAM ROBIN | ADVERTISING |

More jobs to go at MMP as community publishers join forces

It’s a difficult time for local publishers. Star News Group and Metro Media Publishing are joining forces to compete with Leader’s dominance.

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MYRIAM ROBIN | ADVERTISING |

Fairfax trumps News in race for digital subscribers: audit

Fairfax’s paywalls are more porous, and more expensive to unlock. But its two metro dailies are streaking ahead of News Corp when it comes to digital subscribers.

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MYRIAM ROBIN | ADVERTISING |

Why today’s higher readership figures won’t save newspapers

The latest figures show a 7% rise in digital readership for Australia’s newspapers. But it’s a metric ultimately irrelevant to advertisers.

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MYRIAM ROBIN | ADVERTISING |

Schapelle Corby’s $3m payday — or will she be smart and shut up?

Schapelle Corby could net the biggest payout in Australian TV tell-all history once she’s released from her Bali prison. But the convicted drug smuggler also has good reason not to say anything.

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MYRIAM ROBIN | ADVERTISING |

Analysts bullish on free-to-air TV spend, but Ten might miss out

There’s good news in advertising forecasts for media proprietors — even those dinosaur free-to-air networks. But Channel Ten’s recent gains might be short-lived.

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PATRICK BAUME | ADVERTISING |

iSentia index: bushfires, boats and bans (oh my)

A big media week for politicians at state and federal levels, with all manner of disasters to mollify.

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ADVERTISING |

Media briefs: Blair v poor kid … SMH click-bait … Pepsi fail …

A World Vision art forgery? … SMH bikini click-bait … sinister typography at Pepsi … Video of the day …

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ADVERTISING |

Media briefs: pill-popping auntie … just not cricket … Snowden clemency …

The Age’s photo department has some odd ideas about nonagenarians and their pills … Plus other media snippets of the day.

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PADDY MANNING | ADVERTISING |

Rinehart a no-show as Ten telecasts its financial woes

There was no sign of Ten’s most high-profile shareholder, nor was there any good news.

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CRIKEY INTERN | ADVERTISING |

ABC on a sticky wicket with online broadcasting rights

Cricket Australia’s decision to host audio streams of match commentary in a paid app left many cricket fans and loyal ABC listeners furious. But as Crikey Intern Virginia Millen writes, it comes down to money, not history.

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ADVERTISING |

Let there be boobs as Bonds complaints busted

The Advertising Standards Board has nipped complaints in the bud and will allow Bonds to use the word boobs in its advertising campaign for bras, writes SmartCompany editor Melinda Oliver.

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