Media


  • What Julia Gillard can learn from the pages of Playboy

    Julia Gillard would be well advised to seek out an edition of this month’s Playboy. If approached with open eyes an article by Joshua Pollack has the capacity to recast the Australia-India relationship, writes NAJ Taylor.

  • What’s in a name? Lots of money…

    A snappy and memorable product name is critical to commercial success. It’s not just the brand name, the recent Coca-Cola “share-a-Coke” campaign created a Pavlovian response in people, writes Moensie Rossier.

  • Best ads from the Super Bowl

    Millions are spent not just on the airtime but on the production of epic advertisements that screened today during half time of the US Super Bowl. Mumbrella wraps up the best of them.