Everybody in PR agrees that social media is revolutionising PR — it’s just that most of them are a bit vague about exactly how.
Articles by Noel Turnbull 
Come in Spinner: Come in Spinner: the social media revolution (?)
Come in Spinner: a new narrative for Julia Gillard
Australians pride themselves on their resilience and the belief in our resilience is so strong that it can be used as a basis for a national narrative.
Come in Spinner: PR agencies in a spin over sense of belonging
The PR industry is experiencing a bit of a kerfuffle at present.
Come in Spinner: Unexpected mystery at the atheists’ convention
It seems like a bit of a mystery when you hear at an atheists’ convention what a good job Christians are doing to help defend the rights of women against fundamentalist Muslims.
Come in Spinner: Drugs war reforms will sink on fear and sunk cost fallacies
From drugs to transport ticketing systems, policies, events, product developments, factories, new businesses and wars, many otherwise calculating political and corporate leaders become quite irrational when it comes to having to say enough is enough.
Come in Spinner: when political rhetoric comes back to haunt you …
One of the great things about shameless use of rhetoric and ridicule is that it inspires backbenchers to bay for more. One of the less great things is that it can come back to haunt you. Take Joe Hockey, for example…
Come in Spinner: What the media must know about Anzac Day
It’s a little over a month away from one of those immensely important historic dates — April 25 — which prompt us to think about who were are and how we got here.
Come in Spinner: PR and the loss of civility
Are the PR industry and the media to blame for the loss of civility in public life? PR industry critics argue that it is inherent in the nature of the industry and the interests it serves.
Come in Spinner: how much of uni branding spending is wasted?
Universities in Australia and Britain have been spending more and more on marketing themselves, and seeking to create unique brands that will allegedly help them succeed.
Come in Spinner: the Greek/Roman/Shakespearean tragedy of Labor
Reading essays and works on 19th and much of 2oth centuries politics it is difficult to avoid the frequent classical allusions and the strong sense of historical context that gave events.
Come in Spinner: When diving into PR it’s the degree of difficulty
The Power Index’s top 10 PR people raises some fascinating questions about how you judge PR people.
Come in Spinner: Come in Spinner: framing the Middle East
Amid all the turmoil within the Middle East, diplomats, governments, communities and political advisers spend an enormous amount of time trying to frame the turmoil and events in ways that best suit their own aims.
Come in Spinner: Come in Spinner: why we make dumb choices
Why do political pundits, company directors, stockbroking analysts, investors, policy people, governments and just about every one you can think of make dumb choices?
Come in Spinner: Special delight that is PR fail schadenfreude
When things go wrong in the PR field, it is fascinating to map who most enjoys the resulting schadenfreude.
Come in Spinner: Protests and social media — old wine in new bottles?
With the first anniversary of the Egyptian revolution approaching, it is interesting to look back, in the context of some new research, on the widespread belief that social media was a decisive factor in the uprising.
Come in Spinner: Come in Spinner: how the so-called experts always get it wrong
It’s that time of the year again — the time that pundits make predictably erroneous predictions about the coming year.
Come in Spinner: why do we believe so much that’s wrong?
One of the great conundrums of modern life is how so many people have come to believe so much that is just plain wrong.
Come in Spinner: Come in Spinner: common and uncommon sense — who’d believe the latter?
Millions of Australians have been listening to, and reading, the predictions of political pundits, economic forecasters, broking firm analysts, experts and others about what might happen in politics and the world.
Come in Spinner: From scrolls to codices to iPads — welcome @thePope
While the Christians lead the way with the codex, they are catching up, a bit late, with the next piece of revolutionary technology — the digital pad.
Come in Spinner: Yes, and no, the answer to many questions
The concept that many major questions need a yes and no answer can hardly survive in an environment in which three word slogans and invented narrarive are substituted for reasoned discussion and analysis.
Come in Spinner: Adshel reaction to safe sex ads a case of what not to do
Adshel failed the first issues management test because it panicked after some 30 calls complaining about gay safe s-x ads in bus shelters and rushed into taking action.
Come in Spinner: Jury’s still out on the Blanchett-Caton carbon ads
No one can really judge whether the Blanchett-Caton carbon ads are any good until research is done on community reactions.
Come in Spinner: royal wedding a traditional PR framing device
The recent royal wedding is instructive for many reasons, but probably mainly for illustrating the effectiveness of using tradition as a framing device.
Come in Spinner: Another Anzac Day and some new angles
It was moving to read in The Sunday Age a story reporting that records mapping the location of 3906 Vietnamese soldiers killed and buried by Australians during the Task Force operations had been given to Vietnam.
