tip off

Glenn Dyer’s TV ratings: ABC programming trumps The Bachelor

Seven won metro and regional markets overall, but again lost the important main channels where most of the advertising money is spent. Ten finished third in the metros, but fourth in the regions as the ABC’s offerings proved more popular than The Bachelor and Wonderland.

The Block Glasshouse couldn’t make top spot in either metro or national markets for Nine — an indication of how boring the episode was for many marginal viewers. It still did well, but not quite as well as earlier in the week. The Block Glasshouse had 1.556 million national viewers, 1.066 million metro and a solid 491,000 people watched in the regions.

The Bachelor (926,000 national/ 718,000 metro/ 207,000 regional viewers) did OK for Ten. Ten’s Wonderland had 664,000 national/ 501,000 regional/ 163,000 regional viewers — hardly convincing and a 250,000 loss of viewers from The Bachelor. Over on ABC there was a similar reception for Reality Check from viewers. After Utopia at 8.30pm had 925,000 national viewers/ 663,000 metro/ 262,000 regional viewers, over 300,000 turned off for Reality Check at 9pm with 615,000 national/ 427,000 metro/ 188,000 regional viewers. Seeing ABC viewers are the core audience for Reality Check (being sceptical of reality style programs), that’s a big thumbs down — a third of Utopia’s viewers just didn’t want to stay around.

Network channel share:

  1. Seven (31.1%)
  2. Nine (28.7%)
  3. Ten (19.5%)
  4. ABC (15.9%)
  5. SBS (4.7%)

Network main channels:

  1. Nine (20.8%)
  2. Seven (20.1%)
  3. Ten (13.1%)
  4. ABC (10.9%)
  5. SBS ONE (4.0%)

Top 5 digital channels:

  1. 7TWO (5.9%)
  2. 7mate (5.1%)
  3. GO (4.7%)
  4. Eleven (3.8%)
  5. Gem (3.2%)

Top 10 national programs:

  1. Nine News — 1.616 million
  2. The Block Glasshouse (Nine) — 1.556 million
  3. Home and Away (Seven) — 1.397 million
  4. Seven News  —  1.376 million
  5. The Force (Seven) — 1.319 million
  6. Border Security (Seven) — 1.284 million
  7. ABC News — 1.178 million
  8. A Current Affair (Nine) — 1.176 million
  9. Criminal Minds (Seven) — 1.101 million
  10. Seven News/ Today Tonight — 1.070 million

Top metro programs:

  1. Nine News — 1.109 million
  2. Seven News — 1.074 million
  3. Seven News/ Today Tonight — 1.070 million
  4. Nine News 6.30 — 1.069 million
  5. The Block Glasshouse (Nine) — 1.066 million
  6. A Current Affair (Nine) — 1.007 million

Losers: Another weak night. Utopia isn’t Frontline, despite the attempts of the cheer squad to suggest it is. Reality Check isn’t a Gruen variant, despite attempts to suggest that to the viewing audience (forget the studio audience). It is a pale, rather clunky imitation and not very interesting. What would Todd Sampson or Russel Howcroft (Gruen staples) think of Reality Check? Even the lines for host Tom Ballard seem to have been written with Gruen host Wil Anderson in mind.Metro news and current affairs:

  1. Nine News — 1.109 million
  2. Seven News — 1.074 million
  3. Seven News/ Today Tonight — 1.070 million
  4. Nine News 6.30 — 1.069 million
  5. A Current Affair (Nine)  —  1.007 million
  6. ABC News   —  778,000
  7. The Project 7pm (Ten) — 659,000
  8. Ten Eyewitness News — 615,000
  9. 7.30 (ABC 1) — 592,000
  10. The Project 6.30pm (Ten) — 528,000

Morning TV:

  1. Sunrise (Seven)  —  367,000
  2. Today (Nine)  —  302,000
  3. The Morning Show (Seven) — 168,000
  4. News Breakfast (ABC 80,000 + 41,000 on News 24) — 121,000
  5. Mornings (Nine) — 99,000
  6. Studio 1o (Ten) — 63,000

Top five pay TV channels:

  1. Fox 8  (3.3%)
  2. Fox Sports 2 (3.0%)
  3. TVHITS! (2.4%)
  4. Fox Sports 3 (2.2%)
  5. LifeStyle  (2.1%)

Top five pay TV programs:

  1. Cricket: ICC WT20 (Fox Sports 2) — 149,000
  2. Cricket: ODI Australia v South Africa (Fox Sports 2) — 92,000
  3. The Recruit (Fox8) — 88,000
  4. Family Guy (Fox8) —  88,000
  5. Family Guy (Fox8) —  77,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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  • 1
    The Pav
    Posted Thursday, 28 August 2014 at 5:08 pm | Permalink

    Glenn

    Re Reality Check

    600K plus viewers is OK. The show is as cheap as chips to make and fills the schedule and keeps the ABC viewers happy.

    I’d reckon that is a better than OK result given the numbers for Utopia which is reaching a bigger than just ABC audience. Tag it in with the Checkout and The Roast and these should result in some serious commercial/politacal clout for ABC if they get the cross promotion right

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