tip off

Glenn Dyer’s TV ratings: reality shows slowly shed viewers

Yet another less-than-enthusing night for many TV viewers. Nine again won in metro and regional areas, followed by Seven, the ABC and Ten. Nine’s The Block Glasshouse was again the most watched program, though numbers were down on Sunday night’s splash. It had 1.763 million national/ 1.191 million metro/ 572,000 regional viewers.

Seven’s The X Factor had a weaker outing last night, but in keeping with levels of the past couple of weeks. It had 1.680 million national/ 1.057 million metro/ 623,000 regional viewers. Eagle eyed viewers would have noticed that the program was again boosted by very solid support from regional viewers, like so many Seven programs have been supported this year and last. Think Home and Away, Winners & Losers, and Sunday Night. But that support didn’t help A Place To Call Home which was axed this year by Seven (even though it was the second-most watched Australian dram after Home and Away) because it skewed old. The X Factor skews to younger viewers, so it will survive, unless the producer asks for a higher format fee.

On a relative basis, Nine’s The Block Glasshouse was the biggest loser last night, with an audience loss of nearly 600,000 viewers nationally from Sunday night’s room reveal. Seven’s The X Factor didn’t lose as many viewers for its results episode — around 90,000 nationally. But the it fell from weak to weaker, while The Block dropped from huge, to solid. When the audience doesn’t care all that much about the results of a program like The X Factor, as viewers did last night, then you know the program is boring its core supporters.

At 6pm Nine News started the week with a solid win. In Sydney it beat Seven News by 52,000 viewers — in Melbourne, the margin was 167,000 and in Brisbane 35,000. In the morning Sunrise had an easy win over Nine’s Today, 364,000 metro viewers to 299,000 for Today. Nationally, Sunrise won by a bigger margin, hitting a high 611,000 viewers.

Network channel share:

  1. Nine (30.2%)
  2. Seven (29.5%)
  3. ABC (20.2%)
  4. Ten (16.9%)
  5. SBS (3.4%)

Network main channels:

  1. Nine (21.9%)
  2. Seven (20.5%)
  3. ABC (14.8%)
  4. Ten (11.7%)
  5. SBS ONE (2.5%)

Top 5 digital channels:

  1. 7TWO (5.8%)
  2. GO (4.5%)
  3. Gem (3.7%)
  4. ABC2 (3.4%)
  5. 7mate (3.2%)

Top 10 national programs:

  1. The Block Glasshouse (Nine)  —  1.763
  2. The X Factor: Results (Seven) — 1.680 million
  3. Nine News — 1. 678 million
  4. Home and Away (Seven)  —  1.458 million
  5. Seven News — 1.418 million
  6. House Husbands (Nine) — 1.376 million
  7. ABC News   —  1.204 million
  8. Australian Story (ABC) — 1.182 million
  9. A Current Affair (Nine)  —  1.180 million
  10. Nine News 6.30 — 1.098 million

Top metro programs:

  1. The Block Glasshouse (Nine)  — 1.191 million
  2. Nine News — 1.157 million
  3. Nine News 6.30 — 1.098 million
  4. Seven News — 1.066 million
  5. The X Factor: Results (Seven) — 1.057 million
  6. Seven News/ Today Tonight — 1.057 million

Losers: Most TV viewers last night, apart from those who liked what the ABC had in its hours of news and current affairs.Metro news and current affairs:

  1. Nine News — 1.157 million
  2. Nine News 6.30 — 1.098 million
  3. Seven News — 1.066 million
  4. Seven News/ Today Tonight — 1.057 million
  5. A Current Affair (Nine)  —  994,000
  6. Australian Story (ABC) — 811,000
  7. ABC News   —  780,000
  8. The Project 7pm   —  774,000
  9. Four Corners (ABC) — 757,000
  10. 7.30 (ABC) — 726,000

Morning TV:

  1. Sunrise (Seven)  —  364,000
  2. Today (Nine)  —  299,000
  3. The Morning Show (Seven) — 139,000
  4. Mornings (Nine) — 117,000
  5. News Breakfast (ABC  68,000 + 49,000 on News 24) — 117,000
  6. Studio 1o (Ten) — 47,000

Top five pay TV channels:

  1. Fox Sports 1 (3.4%)
  2. Fox Sports 2 (2.5%)
  3. Fox8  (2.2%)
  4. TVHITS!  (1.8%)
  5. LifeStyle  (1.6%)

Top five pay TV programs:

  1. NRL: Penrith v Melbourne (Fox Sports 1)  — 262,000
  2. Monday Night With Matty Johns (Fox Sports 1) —  146,000
  3. AFL: 360 (Fox Footy) —  94,000
  4. AFL: On The Couch (Fox Footy)  —  77,000
  5. Family Guy (Fox8) —  72,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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