tip off

Glenn Dyer’s TV ratings: Ten’s ratings slump continues

Back to the future again for Ten with the network seeing its main channel metro and regional shares back to the nasty readings of earlier in the year, before MasterChef Australia, the Commonwealth Games and Offspring provided a temporary resurgence in the network’s prime time ratings. Ten’s main channel share in the metros was just 8.6%, in the regions it was just 6.8%. Bad old days indeed — only three months or so ago.

Seven and Nine shared the night overall in the metros, but Nine won the main channels thanks to a chart topping performance from The Block Glasshouse (2.147 million national/ 1.496 million metro/ 678,000 regional viewers), a strong night out for the news and a less than successful finale of The Voice Kids (1.293 million national viewers and less than a million metro viewers). Seven’s The X Factor again had a less than starring role in the ratings, but thanks to strong support from regional viewers, it finished second behind The Block with 1.822 million national/ 1.152 million metro/ 670,000 regional viewers.

60 Minutes’  interview with the Farnells about Baby Gammy underlined the sorrows and extent of this terribly sad story. 60 Minutes, which started broadcasting at 9.10 had 1.447 million  national viewers. It screened after the less than stellar finale of The Voice Kids. 60 Minutes devoted the entire program to the Baby Gammy story and Nine missed out on viewers by starting it so late.

The ABC’s new series Anzac Girls started well (I think it’s the first World War 1 related drama series of the current crop) with 1.620 million national/ 1.062 million metro/ 558,000 regional viewers. That was the fifth most watched program nationally, and a big message to Ten about risk taking with not much money.

Network channel share:

  1. Nine (30.1%)
  2. Seven (30.1%)
  3. ABC (18.9%)
  4. Ten (15.5%)
  5. SBS (5.4%)

Network main channels:

  1. Nine (23.0%)
  2. Seven (20.9%)
  3. ABC (14.5%)
  4. Ten (8.6%)
  5. SBS ONE (4.3%)

Top 5 digital channels: 

  1. 7TWO (5.0%)
  2. GO (4.4%)
  3. 7mate (4.2%)
  4. Eleven (3.5%)
  5. ONE (3.4%)

Top 10 national programs

  1. The Block Glasshouse (Nine) — 1.2174  million
  2. The X Factor (Seven) — 1.822 million
  3. Seven News  — 1.819 million
  4. Nine News  — 1.781 million
  5.  Anzac Girls (ABC) — 1.620 million
  6. Grand Designs Revisited (ABC) — 1.520 million
  7. 60 Minutes (Nine) — 1.447 million
  8. The Voice Kids (Nine)  — 1.293 million
  9. ABC News — 1.212 million
  10. Highway Patrol (Seven) — 1.033 million

Top metro programs:

  1. The Block Glasshouse (Nine) — 1.496 million
  2. Nine News — 1.225 million
  3. Seven News — 1.216 million
  4. The X Factor (Seven) — 1.152 million
  5. Anzac Girls (ABC) — 1.062 million
  6. 60 Minutes Nine) — 1.020 million

Losers: Ten — back to the weak bad old days. 60 Minutes —  last night’s program on Baby Gammy and his parents deserved more viewers than it had. The problem was the weak The Voice Kids finale in front of it.Metro news and current affairs:

  1. Nine News  — 1.225 million
  2. Seven News  — 1.216 million
  3. 60 Minutes (Nine) — 1.020 million
  4. ABC News  —  809,000
  5. Ten Eyewitness News — 461,000

Morning TV:

  1. Weekend Sunrise (Seven)  —  335,000
  2. Insiders (ABC 202,000 + News 24 77,000) — 279,000
  3. Weekend Today (Nine)  —  275,000
  4. Landline (ABC1) — 238,000 
  5. Financial Review Sunday (Nine) — 176,000
  6. The Bolt Report repeat (Ten) — 154,000
  7. The Bolt Report (Ten) — 147,000
  8. Offsiders (ABC) — - 131,000

Top pay TV channels:

  1. Fox Footy (6.1%)
  2. TVHITS!  (2.5%)
  3. Fox Sports 1, Fox 8 (2.3%)
  4. Fox  Sports 3, LifeStyle (2.0%)

Top five pay TV programs:

  1. AFL: West Coast v Collingwood  (Fox Footy)  —  268,000
  2. AFL: Brisbane v Adelaide (Fox Footy) — 172,000
  3. NRL: Auckland v Cronulla  (Fox Sports 1) —  147,000
  4. AFL: Ed and Derms Big Week in Footy (Fox Footy) — 111,000
  5. AFL: Before The Bounce (Fox Footy) —  95,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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  • 1
    Raymond Leung
    Posted Monday, 11 August 2014 at 5:12 pm | Permalink

    I’m 45 years old and haven’t regularly watched commercial TV for at least 5-6 years. Their dodgy scheduling tricks, endless ads and shallow news seem like an archaic waste of time.
    I’m surprised it still has the public influence it does.

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