Another of those funny nights — for Seven and Ten, at least. Nine won overall in the metros and regions. Ten was third in the metros (overall and the main channels) and third in the regions overall, but fourth in the main channels behind the ABC. As I said — a night of mixed outcomes. Post-Commonwealth Games reality returns to Ten tonight.
But for Seven, further confirmation that the 2014 season of The X Factor is flagging — another weak audience with 1.598 million national/1.036 million metro/562,000 regional viewers, compared to The Block Glasshouse on Nine which topped the metro and national viewing with 1.963 million national/ 1.378 million metro/ 585,000 regional viewers. The X Factor’s regional audience fell on a week ago, while the metro audience was also weaker. For whatever reason, the core audience (young female viewers) haven’t fully engaged with the program this year, unlike last year’s breakout figures. Perhaps the continuing presence of The Voice Kids (1.177 million metro/ 817,000metro/ 360,000 regional viewers) on Nine is draining support from Seven’s program.
Ten’s celebratory 50 Years Young wasn’t a look back to Young Talent Time, well it was, sort of. It did underline how far the network has fallen from the triumphs of older days (when the TV and media landscapes admittedly were very much different). It was watched by 892,000 national viewers. Anyone watching with an ounce of TV nous would have realised the damage to Ten’s standing that the Lachlan Murdoch period has caused to the network and its fine track record.
PS: and if anyone is interested, the Super Rugby final won by NSW (who beat the Crusaders of NZ 33-32) to win the title for the first time was watched by 347,000 people on Fox Sports 2 on Saturday night - that was by far the highest audience on pay TV at the weekend, and one of the highest this year.
Network channel share:
Network main channels:
SBS ONE (4.0%)
Top 5 digital channels:
Top 10 national programs:
The Block Glasshouse (Nine) — 1.963 million
Nine News — 1.803 million
Seven News — 1.774 million
Sunday Night (Seven) — 1.679 million
The X Factor (Seven) — 1.598 million
Grand Designs (ABC) — 1.376 million
The Voice Kids (Nine) — 1.177 million
ABC News — 1.163 million
Silent Witness (ABC ) — 969,000
50 Years Young (Ten) — 892,000
Top metro programs:
The Block Glasshouse (Nine) — 1.377 million
Seven News — 1.269 million
Nine News — 1.269 million
Sunday Night (Seven) — 1.019 million
The X Factor (Seven) — 1.025 million
Losers: Seven’s The X Factor — a weak night. Nine’s The Voice Kids — also a weak night (but designed to weaken The X Factor).Metro news and current affairs: