tip off

Glenn Dyer’s TV ratings: a worrying start for The X Factor

Seven’s night in metro and regional markets, despite a not so brilliant set of metro figures for The X Factor. Nine and Seven were virtually neck and neck in All People, but in the main channels Seven was a clear winner  thanks to The X Factor running for 90 minutes to 9pm. Nationally, regional viewers again rescued a Seven program after a weak metro effort. Thanks to 674,000 regional viewers, The X Factor ended up with 1.841 million viewers (after a substandard 1.166 million metro and third behind Nine’s news programs) and top spot in the national most watched list.

Despite that top national ranking, The X Factor seems to be in search of an “X Factor” of its own, if last night’s weak metro ratings performance (compared with last year) is any guide. It was a decidedly flat effort. Seven killed off A Place To Call Home because of weak metro figures, and despite solid support from regional viewers. It also killed off another program called Wild Boys in 2011 on the same basis. If The X Factor doesn’t return to its 2013 dominance in metro markets over the rest of the series, Seven will be tested. There are still a lot of viewers who are sad about ending A Place To Call Home.

Winners & Losers though was the real star for Seven, and again strongly supported strongly by regional viewers. From 9pm it had 1.354 million national/ 860,000 metro/ 396,000 regional viewers. Will Seven use the criteria it used to chop A Place To Call Home to kill Winners & Losers? It is short of dramas for 2015 and killing it would leave an enormous gap that the The Killing Field (Rebecca Gibney) won’t be able to fill. MasterChef Australia was solid, not brilliant (in restaurant review style, a 14 out of 20) with 1.519 million national/ 1.123 million metro/ 396,000 regional viewers.

Network channel share:

  1. Seven (29.3%)
  2. Nine (29.2%)
  3. Ten (20.4%)
  4. ABC (13.4%)
  5. SBS (7.7%)

Network main channels:

  1. Seven (22.3%)
  2. Nine (19.4%)
  3. Ten (14.7%)
  4. ABC  (8.7%)
  5. SBS ONE (7.2%)

Top 5 digital channels: 

  1. Gem (5.3%)
  2. GO (4.5%)
  3. 7mate (3.6%)
  4. 7TWO (3.4%)
  5. ONE (3.3%)

Top 10 national programs:

  1. The X Factor (Seven) — 1.841 million
  2. Nine News  — 1.725 million
  3. MasterChef Australia (Ten) — 1.519 million
  4. Seven News  — 1.490 million
  5. Hamish & Andy’s Gap Year: South America (Nine) — 1.487 million
  6. Home and Away (Seven) — 1.426 million
  7. Winners & Losers (Seven) — 1.354 million
  8. ABC News — 1.261 million
  9. A Current Affair (Nine) — 1.194 million
  10.  Nine News 6.30  — 1.190 million

Top metro programs:

  1. Nine News — 1.206 million
  2. Nine News 6.30 — 1.190 million
  3. The X Factor (Seven) — 1.166 million
  4. Seven News — 1.148 million
  5. MasterChef Australia (Ten) — 1.123 million
  6. Hamish & Andy’s Gap Year: South America (Nine) — 1.047 million
  7. Seven News/ Today Tonight — 1.009 million
  8. A Current Affair (Nine) — 1.002 million

Losers: The X Factor —  if the figures for last night persist, it will not be a happy 2014 series. It should have really had more viewers than Nine’s news programs. Seriously!Metro news and current affairs:

  1. Nine News  — 1.206 million
  2. Nine News 6.30  — 1.190 million
  3. Seven News  — 1.148 million
  4. Seven News/ Today Tonight  — 1.009 million
  5. A Current Affair (Nine) — 1.002 million
  6. ABC News — 881,000
  7. The Project 7pm (Ten) — 701,000
  8. 7.30 (ABC)  — 648,000
  9. Ten Eyewitness News — 626,000
  10. Foreign Correspondent (ABC) — 472,000

Morning TV:

  1. Sunrise (Seven)  —  369,000
  2. Today (Nine)  —  292,000
  3. The Morning Show (Seven) — 160,000
  4. Mornings (Nine) — 103,000
  5. News Breakfast (ABC 84,000 + 34,000 on News 24) — 118,000
  6. Studio 1o (Ten) — 56,000

Top five pay TV channels:

  1. Fox 8  (3.0%)
  2. TVHITS! (2.3%)
  3. LifeStyle  (2.0%)
  4. UKTV (1.7%)
  5. Sky News (1.6%)

Top five pay TV programs:

  1. Wentworth (SoHo)  —  81,000
  2. AFL: 360 (Fox Footy) — 80,000
  3. Family Guy (Fox 8) —  70,000
  4. Back Page (Fox Sports 1) —  67,000
  5. Family Guy (Fox 8) — 64,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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