tip off

Glenn Dyer’s TV ratings: viewers indulge in Baden-Clay voyeurism

A night when Australia split into two camps about the Allison Baden-Clay murder in Brisbane. Those in the metros preferred Nine’s 60 Minutes and its uneasy interview with the mistress of Allison’s husband (and convicted murderer) Gerard Baden-Clay. It did far better than Seven’s Sunday Night (in the metros) which had letters from Allison Baden-Clay and spoke to some of her friends. The prurient interest of metro viewers was clear from the rating figures. 60 Minutes had 1.411 million metro viewers, Sunday Night, 873,000. In the regions, viewers preferred the victim’s story and as a result Sunday Night had 566,000 viewers to 60 Minutes’ 472,000 viewers. 60 Minutes boosted House Husbands which followed at 9pm with 1.635 million national/1.167 million metro/ 468,000 regional viewers.

The X Factor did well, with 2.013 million national/ 1.273 million metro/ 740,000 regional viewers, and easily finished in front of Nine’s The Voice Kids with 1.736 million metro/1.228 million metro/508,000 regional viewers. Ten’s MasterChef did OK as it starts the final week (last four) with 1.477 million national/ 1.076 million metro/ 486,000 regional viewers. But Nine and Ten dominated the key demographics last night.

Network channel share:

  1. Nine  (31.2%)
  2. Seven (26.4%)
  3. Ten (20.8%)
  4. ABC (16.0%)
  5. SBS (5.6%)

Network main channels:

  1. Nine (24.7%)
  2. Seven (19.6%)
  3. Ten (14.4%)
  4. ABC  (11.9%)
  5. SBS ONE (5.1%)

Top 5 digital channels: 

  1. GO (4.3%) (?%)
  2. 7TWO (3.8%)
  3. Eleven (3.3%)
  4. ONE (3.1%)
  5. 7TWO (3.0%)

Top 10 national programs:

  1. The X Factor (Seven) — 2.013 million
  2. Nine News  — 2.004 million
  3. Seven News  — 1.942 million
  4. 60 Minutes (Nine) — 1.883 million
  5. The Voice Kids (Nine) — 1.736 million
  6. House Husbands (Nine) — 1.635 million
  7. ABC News — 1.447 million *
  8. MasterChef Australia (Ten) — 1.440 million
  9. Sunday Night (Seven) — 1.439 million
  10. ABC News — 1.375 million *
  11. Grand Designs (ABC 1) — 1.306 million

* The Checkout Snack Sized program at 7.30 on ABC last night was preempted by 10 extra minutes of the 7pm news. The ratings should really be combined to produce a single figure, but they are preliminary.

Top metro programs:

  1. 60 Minutes (Nine) — 1.411 million
  2. Nine News — 1.350 million
  3. Seven News — 1.315 million
  4. The X Factor (Seven) — 1.273 million
  5. The Voice Kids (Nine) — 1.228 million
  6. House Husbands (Nine) — 1.167 million
  7. MasterChef Australia (Ten) — 1.076 million

Losers: The way viewers flocked to 60 Minutes interview with Gerard Baden-Clay’s mistress. Viewers thought her self-justifications were more interesting than the words of the murdered woman. Strange people, viewers   — moralistic at times, voyeurs at others.Metro news and current affairs:

  1. 60 Minutes (Nine) — 1.411 million
  2. Nine News  — 1.350 million
  3. Seven News  — 1.315 million
  4. ABC News — 910,000
  5. Sunday Night (Seven)  —  873,000
  6. Ten Eyewitness News — 536,000
  7. SBS World News — 262,000

Morning TV:

  1. Weekend Sunrise (Seven)  —  346,000
  2. Insiders (ABC, 229,000 + News 24 94,000) — 325,000
  3. Landline (ABC) — 296,000
  4. Weekend Today (Nine)  —  286,000
  5. Financial Review Sunday (Nine) — 184,000
  6. The Bolt Report repeat (Ten) — 165,000
  7. Offsiders (ABC) — 155,000
  8. The Bolt Report (Ten) — 142,000

Top five pay TV channels:

  1. Fox Footy  (6.4%)
  2. Fox Sports 1 (2.7%)
  3. Foxtel Movies Premiere (2.4%)
  4. Fox Sports 2 (2.3%)
  5. TVHITS! (2.2%)

Top five pay TV programs:

  1. AFL: Western Bulldogs v Essendon (Fox Footy)  —  300,000
  2. AFL: Before The Bounce (Fox Footy) —  188,000
  3. NRL: Newcastle v Gold Coast  (Fox Sports 1) —  181,000
  4. AFL: Port Adelaide v Gold Coast (Fox Footy)  —  180,000
  5. Ed & Derm’s Big Week in Footy (Fox) —  109,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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