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Glenn Dyer’s TV ratings: is Ten fudging the figures on Family Feud?

Seven’s night as The X Factor regained its ratings mojo after Monday night’s big dip, managing 1.929 million national/ 1.244 million metro/ 685,000 regional viewers (where it was also number one).

Ten’s Family Feud jumped to 929,000 national/ 719,000 metro/ 210,000 regional viewers. But how do we know? Ten is pulling a swiftie — it’s simulcasting the program at 6pm on its digital channels, ONE and Eleven, as well as on its main channel. But it is not breaking out the data for each channel, just aggregating it under the main channel. Last night’s figures show Family Feud beat Seven News in Sydney 253,000 viewers to 224,000 — which it didn’t. Seven News was broadcast on one channel, Family Feud on three.  It’s not against the rules, but it is poor form — the ABC doesn’t do that when it simulcasts Insiders and Q&A on ABC1 and News24. The ABC asks for the separate figures, but Ten requested the Family Feud ratings figures be aggregated — probably to try and boost the audience figures for advertisers and PR. It’s sharp practice and shouldn’t be allowed because the precedent has already been set by the ABC.

The request from Ten raises the question of why it is afraid to separate the figures. Is management scared of failure? Ten’s request weakens the authority of Oztam to provide all the data on TV ratings without bias to any network, which it has done up until this rort from Ten. MasterChef’s figures were ridgy didge — 1.321 million on Ten’s main channel, nationally. If it is good enough for MasterChef Australia, why Family Feud?

Network channel share:

  1. Seven (31.1%)
  2. Nine (27.8%)
  3. Ten (20.3%)
  4. ABC (14.2%)
  5. SBS (6.6%)

Network main channels:

  1. Seven (23.7%)
  2. Nine (18.3%)
  3. Ten (14.4%)
  4. ABC 1  (9.5%)
  5. SBS ONE (6.0%)

Top digital channels: 

  1. 7TWO, Gem  (4.1%)
  2. 7TWO, GO (3.4%)
  3. ONE (3.3%)
  4. ABC 2 (3.0%)

Top 10 national programs:

  1. The X Factor (Seven) — 1.929 million
  2. Nine News  — 1.811 million
  3. Seven News  — 1.593 million
  4. Home and Away (Seven)  —  1.526 million
  5. Hamish and Andy’s Gap Year South America (Nine) — 1.420 million
  6. Winners & Losers (Seven) — 1.419 million
  7. MasterChef Australia (Ten) — 1.321 million
  8. ABC  News — 1.198 million
  9. A Current Affair (Nine)  —  1.184 million
  10. Hot Seat (Nine) — 1.108 million

Top metro programs:

  1. Nine News — 1.250 million
  2. The X Factor (Seven) — 1.245 million
  3. Seven News — 1.208 million
  4. Nine News 6.30 — 1.090 million
  5. Seven News /Today Tonight — 1.082 million
  6. Hamish and Andy’s Gap Year South America (Nine) — 1.018 million

Losers: Ten for fudging the Family Feud figures. It demeans the network and the Oztam ratings system if it is allowed to continue.Metro news and current affairs:

  1. Nine News  — 1.250 million
  2. Seven News  — 1.208 million
  3. Nine News 6.30  — 1.090 million
  4. Seven News /Today Tonight  — 1.082 million
  5. A Current Affair (Nine)  —  991,000
  6. ABC News  —  838,000
  7. Ten Eyewitness News — 723,000
  8. The Project 7pm (Ten) — 716,000
  9. 7.30 (ABC1) — 647,000
  10. Foreign Correspondent (ABC1) — 571,000

Morning TV:

  1. Sunrise (Seven)  —  367,000
  2. Today (Nine)  —  316,000
  3. The Morning Show (Seven) — 188,000
  4. Mornings (Nine) — 122,000
  5. News Breakfast (ABC 1,  80,000 + 42,000 on News 24) — 122,000
  6. Studio 1o (Ten) — 78,000

Top five pay TV channels:

  1. Fox 8  (3.3%)
  2. TVHITS!  (2.2%)
  3. LifeStyle  (2.0%)
  4. Fox Classics (1.7%)
  5. Crime & Investigation (1.6%)

Top five pay TV programs:

  1. AFL: 360 (Fox 8)  —  92,000
  2. Wentworth (SoHo) — 87,000
  3. Family Guy (Fox 8) —  83,000
  4. The Simpsons (Fox 8) —  71,000
  5. Back Page (Fox Sports 1)  —  71,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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