tip off

Glenn Dyer’s TV ratings: Nine gives up as Seven surges ahead

Nine’s reliance on sitcome repeats shows it’s out of ideas when it comes to new programming.

Seven’s night in metro and regional markets by a country (in the regions especially) kilometre or 10. Nine refused to compete after 7.30pm. Ten’s programming was far more interesting  to viewers —  MasterChef (1.207 million national/ 896,000 metro/ 311,000 regional viewers) and Offspring (1.007 million national/ 746,000 metro/ 261,000 regional viewers).

Nine’s use of repeats of The Big Bang Theory last night reminded me of the network’s flogging of repeats of repeats of Two And A Half Men a few years ago when Eddie McGuire and other management heads had no new programming ideas.  Perhaps that’s being unfair to Eddie because the same group of programmers are still at Nine, with Dave Gyngell leading the way this time.

House Rules was allowed to dominate, and it did with 2.441 million national/ 1.518 million metro/ 923,000 regional viewers). Nine is running dead because it realises it doesn’t have any new programming strong enough to go up against House Rules, which is closing on its finale. Next Wednesday is the third and final State of Origin rugby league game, which Nine will use to try and win the week.

At 6pm Nine News won Sydney by 20,000 (much closer than recently, school holidays?) and 102,000 in Melbourne, while Seven News won Brisbane by 30,000 and had big wins in Adelaide and Perth. In the morning Seven’s Sunrise had 351,000 metro viewers. Today had 274,000, which is still not good enough.

Network channel share:

  1. Seven (36.6%)
  2. Nine (24.4%)
  3. Ten (19.7%)
  4. ABC (15.8%)
  5. SBS (3.5%)

Network main channels:

  1. Seven (24.4%)
  2. Nine (17.8%)
  3. Ten (13.6%)
  4. ABC1 (11.1%)
  5. SBS ONE (2.9%)

Top digital channels: 

  1. 7TWO (7.9%)
  2. 7mate (4.3%)
  3. Eleven (3.9%)
  4. GO, Gem (3.3%)
  5. ABC2 (3.0%)

Top 10 national programs:

  1. House Rules (Seven)  —  2.441 million
  2. Nine News 6.30  — 1.625 million
  3. Seven News  — 1.602 million
  4. Home and Away (Seven)  —  1.405 million
  5. MasterChef Australia (Ten) — 1.207 million
  6. ABC News — 1.141 million
  7. A Current Affair (Nine) — 1.127 million
  8. The Big Bang Theory (Nine) — 1.112 million
  9. Nine News 6.30 -- 1.102 million
  10. Seven News/ Today Tonight  — 1.071 million

Top metro programs:

  1. House Rules (Seven)  —  2.2 million
  2. Seven News — 1.202 million
  3. Nine News 6.30 — 1.103 million
  4. Nine News — 1.012 million
  5. Seven News/ Today Tonight  — 1.071 million

Losers: Viewers of Nine. A weak offering from a network not interested in competing.Metro news and current affairs:

  1. Seven News  — 1.202 million
  2. Nine News 6.30  — 1.103 million
  3. Nine News  — 1.012 million
  4. Seven News/ Today Tonight  — 1.071 million
  5. A Current Affair (Nine) — 917,000
  6. ABC News — 792,000
  7. 7.30 (ABC1)  — 679,000
  8. Ten Eyewitness News — 651,000
  9. The Project 7pm (Ten) — 614,000
  10. The Project 6.30pm (Ten) — 376,000

Morning TV:

  1. Sunrise (Seven)  —  351,000
  2. Today (Nine)  —  274,000
  3. The Morning Show (Seven) — 187,000
  4. Mornings (Nine) — 136,000
  5. News Breakfast (ABC 1, 79,000 + 31,000 on News 24) — 110,000
  6. Studio 1o (Ten) — 63,000

Top pay TV channels:

  1. Fox Sports 3 (4.2%)
  2. Fox 8  (2.9%)
  3. TVHITS! (2.3%)
  4. LifeStyle  (2.0%)
  5. A&E, Cartoon Net (1.8%)

Top five pay TV programs:

  1. Tennis: Wimbledon Day 8 (Fox Sports 3)  —  147,000
  2. Tennis: Wimbledon Day 8 Highlights (Fox Sports 3)  —  98,000
  3. Inside Selling Houses Australia (LifeStyle) —  89,000
  4. NCIS (TVHITS!)  —  78,000
  5. Family Guy (Fox 8) —  61,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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