House Rules trumped The Voice for the first time this season. Will it be a regular occurrence?
A big night for Seven and Nine — Seven’s House Rules broke through against the might of The Voice to score its first ever win over Nine’s ratings giant. It was a narrow victory made possible by the usual Monday night House Rules reveal episode, with a highly sympathetic (for viewers) broadcast for the Tasmanian couple with a big family (seven kids!). Needing an extension (naturally), that’s what they got last night and that saw House Rules push past The Voice to win the night. The win confirms the momentum is with House Rules — its audience so far this year is up more than 20% on 2013, while The Voice has slipped by around 6% — not much, but enough to give Seven hope.
Seven and House Rules had solid winsin Melbourne, Brisbane, Adelaide, Perth and regional markets, where The Voice hasn’t been as solid as in Sydney, which remained true to Nine and its fleet of warblers. House Rules had 2.577 million national / 1.658 million metro / 919,000 regional viewers. The Voice had 2.209 million national / 1.587 million metro / 622,000 regional viewers. The near 300,000 winning margin in regional markets should worry Nine. After House Rules ended, Revenge (9.15 pm) won the mid-to-late evening timeslot, with 1.237 million national / 802,000 metro / 435,000 regional viewers, which made sure of Seven’s win. In the morning Ten’s surviving Studio 10 didn’t miss Wake Up — it had a fairly standard 51,000 viewers in metro markets (which is nothing to shout about, but in terms of what has been happening at Ten, a welcome outcome for the moment).
With The Voice not on tonight, it will be a more even night, but the first State of Origin game tomorrow will make sure Nine easily wins the week. Seven has shifted House Rules to Thursday night to make sure it isn’t swamped by the Origin game. Ten was squeezed last night and couldn’t go with the two frontrunners as Masterchef Australia viewers again deserted the program. MasterChef Australia lost nearly 380,000 viewers nationally from Sunday night, but it should bounce back tonight (it did last Tuesday night). It’s up against House Rules, of course, and the appalling When Love Comes to Town on Nine.
Network channel share:
Network main channels:
ABC 1 (12.7%)
SBS ONE (3.4%)
Top 5 digital channels:
Top 10 national programs:
House Rules (Seven) — 2.577 million
The Voice (Nine) — 2.209 million
Nine News — 1.827 million
Seven News — 1.672 million
The Big Bang Theory repeat episode 1 (Nine) — 1.648 million
Home and Away (Seven) — 1.640 million
A Current Affair (Nine) — 1.388 million
ABC News — 1.309 million
Revenge (Seven) — 1.237 million
Seven News / Today Tonight — 1.208 million
Top metro programs:
House Rules (Seven) — 1.658 million
The Voice (Nine) — 1.586 million
Seven News — 1.291 million
Nine News — 1.250 million
Seven News/ Today Tonight — 1.208 million
The Big Bang Theory repeat episode 1 (Nine) — 1.159 million
A Current Affair (Nine) — 1.152 million
Nine News 6.30 — 1.168 million
Home and Away (Seven) — 1.043
Losers: Ten and the latest version of 24 called 24: Live Another Day. It had 398,000 national / 325,000 metro / 73,000 regional viewers.Metro news and current affairs: