It was the content, not the time slot, that turned viewers off MasterChef last night.
The Voice had its lowest average last night since starting this series with 2.380 million national/ 1.664 million metro/ 716,000 regional viewers. The House Rules reveal on Seven gave it its series high with 2.050 million national / 1.292 million metro / 758,000 regional viewers (it will fall tonight). The Voice has now lost 541,000 viewers from its return peak of 2.921 million. House Rules beat it in the regions last night with its reveal episode. Nine won metro markets overall and the main channels. In the regionals, Seven won overall, Nine won the main channels. The ABC was third in both areas and Ten a not so happy fourth. In fact, Ten’s regional main channel share of 7.2% (its metro share was 10.7%), was very weak given that MasterChef was in the line-up.
The MasterChef Australia elimination was a crock, the test dish (steak with fancy potato puffs) was far too complex for amateurs and was selected by a bunch of big name chefs with their hands on the gorgonzolas. Select it for the final elimination, but not for an early one. It wasn’t a fair test. The judges should have been embarrassed, especially Captain Cravat. No wonder the program saw its audience slide and slide badly for Ten last night. The 1.014 million national/ 736,000 metro/ 278,000 regional viewers tells us that the core audience wasn’t happy. That in turn badly wounded the debut of the remake of 24 (which was on Seven years ago) called 24: Live Another Day. After 505,000 national/ 400,000 metro/ 105,000 regional viewers for episode one and 389,000 national/ 313,000 metro/ 78,000 regional viewers for episode two, the name should be changed to 24: Who Cares?
In the morning Sunrise and Today are waving thousands of dollars at viewers each morning. In Today’s case it’s been a waste — it couldn’t get over 300,000 viewers yesterday morning with schools back in full swing across the country. Today had 290,000 metro viewers to 367,000 for Sunrise. Ten’s Wake Up had just 26,000 metro viewers, back to the bad days of late 2013. On Pay TV, the NRL game between Parramatta and Cronulla (221,000) won the battle of the codes against the AFL on Foxtel (St Kilda v Carlton) with 200,000.
The much anticipated US remake of Rosemary’s Baby bombed badly on Sunday night on NBC in the US. The first part of the miniseries could only manage 3.7 million viewers in its first hour, falling to 3.28 million viewers in its second hour. That’s an average across the two hours of a touch under 3.5 million viewers. In the first hour it was beaten by The Good Wife on CBS with 8.86 million and the season finale of ABC’s Once Upon a Time with 6.36 million viewers. In the second hour CBS’s The Mentalist with 8.63 million viewers and the season ender of Revenge on ABC with 4.92 million, comfortably beat Rosemary’s Baby. The 70’s don’t rule for TV remakes, OK?
Network channel share:
Network main channels:
SBS ONE (3.5%)
Top 5 digital channels:
Top 10 national programs:
The Voice (Nine) — 2.380 million
House Rules (Seven) — 2.050 million
Nine News — 1.873 million
Seven News — 1.766 million
The Big Bang Theory repeat episode one (Nine) — 1.621 million
Home and Away (Seven) — 1.531 million
A Current Affair (Nine) — 1.300 million
ABC News — 1.270 million
Nine News 6.30 — 1.192 million
The Big Bang Theory repeat episode 2 (Nine) — 1.173 million
Top metro programs:
The Voice (Nine) — 1.664 million
House Rules (Seven) — 1.292 million
Nine News — 1.257 million
Seven News — 1.241 million
Nine News 6.30 — 1.192 million
Seven News / Today Tonight — 1.134 million
A Current Affair (Nine) — 1.065 million
The Big Bang Theory repeat episode one (Nine) — 1.043 million
Home and Away (Seven) — 1.023 million
Losers: Ten, again, sadly.Metro news and current affairs: