TV programs about home renovations are guaranteed winners, as proven by last night’s ratings figures.
House Rules started last night on Seven to a very muted first reception from viewers in metro markets. The program started slowly in its first season last year, but after its mid season revamp, it finished 2013 with a bang. Last night it could only manage 1.874 million national/ 1.183 million metro / 691,000 regional viewers. That’s reasonable, but not the knockout many at Seven were promoting. Seven said in its ratings report this morning that House Rules’ audience last night was up 47% in viewers on its debut episode in 2013. Still, it was enough for Seven to win the night in All People, aided by a OK result for the news hour, Home and Away at 7pm and at 8.30pm. Seven actually did a lot better in regional markets, especially with House Rules which was easily the most watched program in those markets. Ten was weaker in those markets compared with its effort in metro markets. It still finished fourth behind the ABC.
Nine depended on a new ep of The Big Bang Theory and two repeats. The three programs were enough for Nine to win the main demos. Nine won Sydney and Melbourne, but Seven won Brisbane (by a surprisingly large margin) and had solid wins in Adelaide and Perth. Nine starts The Voice next week which it expects to again do well. But it faded in season two in 2013 and series three will be its big test. Will Kylie make up for the absence of Delta? Selling Houses Australia remains the most watched program each week on pay TV at the moment, outside of the NRL and AFL. It had 183,000 viewers on the LifeStyle channel last night. The property boom continues.
Network channel share:
Network main channels:
SBS ONE (3.5%)
Top 5 digital channels:
Top 10 national programs:
House Rules (Seven) — 1.874 million
Seven News — 1.771 million
The Big Bang Theory (Nine) — 1.725 million
Nine News — 1.632 million
The Big Bang Theoryrepeat1 (Nine) — 1.573 million
Home and Away (Seven) — 1.541 million
The Big Bang Theory repeat 2 (Nine) — 1.430 million
The Blacklist (Seven) — 1.375 million
ABC News — 1.291 million
7.30 (ABC1) — 1.200 million
Top metro programs:
Seven News — 1.216 million
House Rules (Seven) — 1.183 million
The Big Bang Theory (Nine) — 1.180 million
Seven News / Today Tonight — 1.121 million
The Big Bang Theory repeat 1 (Nine) — 1.069 million
Nine News — 1.062 million
Losers: Ten could have done better. It’s a shame Puberty Blues (728,000 national/ 529,000 metro / 199,000 regional viewers) is being held back by Ten’s poor reputation among viewers.