A blockbuster night on Seven and Nine left all other channels scrambling to attract viewers.
Nine won the night thanks to the grand final and auctions of The Block’s first series for 2014. But as much as Nine gloats, it is clear it didn’t win across the country like My Kitchen Rules will later this month. While The Block pushed Nine to big wins in Sydney, Melbourne and an OK one in Brisbane, but it didn’t take Adelaide and Perth as strongly and Seven was a dominant winner on the night. Nine won comfortably, but not dominantly in regional markets as well. Seven’s main channel finished around eight percentage points ahead of Nine’s in Adelaide and Perth. Considering it was the grand finale of The Block, Nine should have finished a bit closer, even though the program got solid figures in both markets.
In fact Seven wasn’t far behind Nine on the night with its main channel share of 26.9% solid against the 29.3% boost from The Block’s record breaking auctions. My Kitchen Rules audience wasn’t impacted by The Block - averaging more than 1.6 million metro viewers, and over 2.4 million nationally — which is about what it has been doing in the past month or so.
The winner announcement on The Block had 3.155 million national/ 2.181 million metro/ 974,000 regional viewers . The auctions had 3.101 million national / 2.156 million metro/ 945,000 regional viewers and the rest of the program had 2.709 million national/ 1.884 million metro/ 824,000 regional viewers. Across the 90 minutes, the program had around 2.98 million national/ 2.11 million metro/ 870,000 regional viewers. Nine said the winner announcement last night had a whole 33,000 more viewers than the same announcement on The Block All Stars which finished in late March, 2013 (not strictly the same time)
Nine was also a little sneaky with its programming time. The advance print TV guides had The Block starting at 7.30pm, so many viewers turned on thinking to catch the start. But no, A Current Affair was still running and didn’t end until just after 7.40pm. Not appreciated. That in turn boosted ACA’s audience by around 400,000 viewers in metro markets and nationally. The ABC was third and Ten was of course, squelched, again with its metro main channel share falling back to 7.5%. Its regional main channel share was 6.1%.
Network channel share:
Network main channels:
ABC 1 (9.5%)
SBS ONE (3.0%)
Top 5 digital channels:
Top 10 national programs:
The Block - Winners (Nine) — 3.155 million
The Block - Auctions (Nine) — 3.101 million
The Block - Grand Final (Nine) — 2.709 million
My Kitchen Rules (Seven) — 2.405 million
Nine News — 1.795 million
A Current Affair (Nine) — 1.701 million
Mrs Browns Boys episode one (Seven) — 1.624 million
Mom episode 1 (Nine) — 1.621 million
Seven News — 1.515 million
Home and Away (Seven) — 1.481 million
Top metro programs:
The Block - Winners (Nine) — 2.181 million
The Block - Auctions (Nine) — 2.156 million
The Block - Grand Final (Nine) — 1.884 million
My Kitchen Rules (Seven) — 1.645 million
A Current Affair (Nine) — 1.437 million
Nine News 6.30 — 1.258 million
Nine News — 1.228 million
Seven News — 1.196 million
Seven News / Today Tonight — 1.141 million
Mom episode 1 (Nine) — 1.107 million
Losers: Ten, although The Block and My Kitchen Rules squeezed everyone other than Nine and Seven.Metro news and current affairs: