Ten’s programming ensured it had no hopes of wooing an audience last night.
If I told you that Nine beat Seven last night (in metro markets at least), then you wouldn’t be really surprised. A raised eyebrow perhaps, but seeing Nine has a couple of recent Sunday night wins under its belt this year, it wouldn’t have been such a shock. And if I told you that Ten had another poor night, you wouldn’t really be surprised, would you? But you should. Last night was the worst night for Ten since the OzTAM system started. It is the second or third record low night the network has recorded this year in prime time, but last night was a doozy.
The network’s prime time main channel share was just 6.2% (the previous low of 6.3% last month), But in Melbourne it dipped to 5.1% and 5.2% in Adelaide, where the combined share of its digital channels, ONE (3.0%) and Eleven (3.1%) was 6.1%. In other words, more people watched the network’s two digital channels in Adelaide than the main channel, which is supposed to be the higher rating service which delivers more ad revenues. ABC1’s Rake (933,000/ 627,000/ 306,000 regional viewers) was again wonderful — the humour is what’s missing from Janet King. Seven’s Downton Abbey (1.658 million national/ 1.125 million metro/ 533,000 regional viewers) was back to its best last night — this is a better series so far than last year’s. The Block’s room reveals were top notch and pulled its biggest audience of the year. Nine’s Fat Tony & Co (aka the last Underbelly) was more than 300,000 viewers nationally behind. The T20 World Cup game on Gem (306,000) and Fox Sports 2 (161,000) had a total of 467,000 viewers last night (and in Perth from 4pm).
My Kitchen Rules had 2.284 million national/ 1.545 million metro/ 739,000 regional viewers. It had another lunch truck outing with a blow up that looked highly emotional, which has an echo in tonight’s episode. I wonder at the sense of putting it to air, and then backing up tonight. Not much emotional sensitivity by Seven and the producers from what I saw last night. During the day, The Bolt Report returned to Ten and had its best figures this year and since going to an hour. But the quiet stand out so far this year on Sundays is Landline on ABC1 at noon — it had 495,000 national, 299,000 metro/ 196,000 regional viewers — its best figures for years.
Network channel share:
Network main channels:
SBS ONE (3.1%)
Top 5 digital channels:
Top 10 national programs:
The Block (Nine) — 2.499 million
My Kitchen Rules (Seven) — 2.171 million
60 Minutes (Nine) — 2.150 million
Nine News — 2.017 million
Sunday Night (Seven) — 12004 million
Seven News — 1.711 million
Downton Abbey (Seven) — 1.658 million
Fat Tony & Co (Nine) — 1.324 million
ABC News — 1.275 million
Ice AgeGiants (ABC1) — 972,000
Top metro programs:
The Block (Nine) — 1.758 million
My Kitchen Rules (Seven) — 1.545 million
60 Minutes (Nine) — 1.513 million
Nine News — 1.425 million
Sunday Night (Seven) — 1.307 million
Downton Abbey (1.125 million)
Losers: Ten — appallingly bad figures. The repeat of the movie Kung Fu Panda at 6.30pm (463,000 national/ 298,000 metro/ 165,000 regional viewers) was beaten by Compass on ABC1, easily ( 593,000 national/406,000 metro/ 187,000 regional viewers). That’s a terrible result for Ten. So You Think You Can Dance Australia would have done better left there than shifted to Thursday nights to die slowly.Metro news and current affairs: