Another catastrophic night for Ten — the decision to screen Entertainment Tonight instead of the MH370 briefing just one of the many programming snafus.
A most curious night as Seven seems to have sacrificed the night to broadcast an AFL game in Adelaide (Crows v the Cats), leaving the schedule in other markets weak and disjointed. So Nine won with The Block clearly on top with more than 1.6 million national viewers and over 1.1million in metro markets. Seven was second and the ABC third, with Ten again fourth, but a touch stronger. In regional markets Seven had a small overall winning margin over Nine, which had a bigger margin in the main channels and the demos over Seven. The ABC and ABC1 had big margins over Ten in metro and regional markets.
The AFL game averaged 180,000 on Seven in Adelaide — 10,000 more than Sunday night’s game involving Port Adelaide, which won. (It also averaged 252,000 on Fox Footy on pay TV). Seven naturally won Adelaide by a mile. It also won Perth. Nine won Sydney, Melbourne and Brisbane by big margins. The Checkout (1.194 million national/ 799,000 metro/ 395,000 regional viewers) on ABC1 maintained the high standards of both series last night. Kristen Drysdale is becoming a star. Julian Morrow is one. The Checkout is the sort of consumer program that poor old A Current Affair can only dream about these days. Janet King ( 1.135 million national/ 728,000 metro / 407,000 regional viewers) is excellent — but Rake has been making the same point, but with humour, for three series now.
Ten buried So You Think You Can Dance Australia on Thursday night, but viewers spotted it and it did poorly, as it did on Sunday nights. It averaged 427,000 national/ 318,000 metro/ 109,000 regional viewers. Ten also missed a great chance yesterday afternoon to start showing it is changing by refusing to go to the live briefing in Canberra on those ‘wreckage bits found in the southern Indian Ocean’. Seven, Nine, News 24 all did. Ten stayed with Entertainment Tonight. That was a mistake, regardless of what might be found. It was a big news story. The question is, did Ten have the resources in Canberra to do a live cross at such short notice? So, Ten’s failure means time’s running out for Peter Meakin to have an impact at Ten. Meakin got Seven to understand the importance of things like taking news seriously a decade ago. Even SBS took Al Jazeera English (AJE) and went live. CNN took the Seven Network feed.
Network channel share:
Network main channels:
ABC 1 (13.3%)
SBS ONE (3.9%)
Top digital channels:
7TWO, Eleven, Gem (3.0%)
Top 10 national programs:
The Block (Nine) — 1.690 million
Nine News — 1.582 million
Seven News — 1.423 million
Home and Away (Seven) — 1.255 million *
ABC News — 1.219 million
The Checkout (ABC1) — 1.194 million
Border Security (Seven) — 1.177 million
7.30 (ABC1) — 1.156 million
Janet King (ABC1) — 1.135 million
Air Crash Investigations (Seven) — 1.049 million
*pre-empted in Adelaide
Top metro programs:
The Block (Nine) — 1.121 million
Nine News — 1.083 million
Seven News — 1.073 million
Losers: Viewers generally, Apart from The Block on Nine and The Checkout and Janet King on ABC 1, it was pretty lean night for viewing..Metro news and current affairs: