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Glenn Dyer’s TV ratings: Nine fights back as Seven’s programming lags

The novelty of My Kitchen Rules might be wearing off, if viewer numbers are anything to go by.

Another close win for the Seven Network over Nine, as Seven was dragged down by a weak performance from Revenge which was again beaten by Nine’s Love Child .That negated part of My Kitchen Rules’  winning metro margin over The Block. It was back Masterchef-ing in the studio, and viewers liked that more (and the bitching between two female couples) better than the Lunch Truck on Sunday night. It added nearly 180,000 metro viewers and nationally. Nine won the key demos though. Seven and Nine all but dead-heated in regional markets.

My Kitchen Rules had 2.559 million metro/ 1.734 million metro/ 825,000 regional viewers. The Block had 1.828 million national/1.283 million metro/ 545,000 regional viewers. Love Child had 1.711 million national/ 1.160 million metro/ 551,000 regional viewers. Revenge had 1.202 million national/ 806,000 metro/ 396,000 regional viewers. And the 500,000 national (350,000 in metro markets) margin between Love Child and Revenge explains how Nine got close in all people and picked up the demos, and again underlines Seven’s current problem — fading second tier programming not benefiting from the out-performance by My Kitchen Rules. Nine repeated Inside Story at 9.50 pm to try and increase viewer interest. It didn’t work — just 253,000 metro viewers watched, which isn’t encouraging. It was well beaten by Q&A on ABC1 and How I Met Your Mother on Seven.

The ABC again easily beat Ten into third spot in metro and regional markets (Ten’s main channel share was an ultra low 6.1% in the regions v 8.3% in metro markets). It was a very, very poor night for Ten, topped by another dud effort from Secrets and Lies —  508,000 national/366,000 metro/ 142,000 regional viewers. That there was a turn off from Ten Eyewitness News, to The Project, to Modern Family and then to Secrets and Lies tells us that viewers now think Ten can’t make good programming worthy of watching for longer than a minute or two, if ever. Secrets and Lies would do better on ABC1 than on Ten.

Network channel share:

  1. Seven (32.1%)
  2. Nine (31.6%)
  3. ABC1 (19.2%)
  4. Ten (13.8%)
  5. SBS (3.3%)

Network main channels:

  1. Seven (25.3%)
  2. Nine (24.8%)
  3. ABC1 (14.5%)
  4. Ten (8.3%)
  5. SBS ONE (2.7%)

Top 5 digital channels: 

  1. GO (4.3%)
  2. 7mate (4.1%)
  3. Eleven (2.9%)
  4. 7TWO (2.7%)
  5. Gem (2.6%)

Top 10 national programs:

  1. My Kitchen Rules (Seven)  —  2.559 million
  2. The Block (Nine) — 1.828 million
  3. Nine News  — 1.791 million
  4. Love Child (Nine) — 1.711 million
  5. Seven News  — 1.599 million
  6. Home and Away (Seven) — 1.527 million
  7. Australian Story (ABC 1) — 1.330 million
  8. ABC News  — 1.297 million
  9. A Current Affair (Nine) — 1.290 million
  10. 7.30 (ABC 1) — 1.261 million

Top metro programs:

  1. My Kitchen Rules (Seven)  —  1.734 million 
  2. The Block (Nine) — 1.283 million
  3. Nine News  — 1.261 million
  4. Seven News — 1.209 million
  5. Nine News 6.30 — 1.202 million
  6. Love Child (Nine) — 1.160 million
  7. Seven News / Today Tonight — 1.101 million
  8. A Current Affair (Nine) — 1.011 million

Losers:  Ten, again.Metro news and current affairs:

  1. Nine News  — 1.261 million
  2. Seven News  — 1.209 million
  3. Nine News 6.30 — 1.202 million
  4. Seven News / Today Tonight  — 1.101 million
  5. A Current Affair (Nine) — 1.011 million
  6. Australian Story (ABC1) — 896,000
  7. ABC News — 863,000
  8. 7.30 (ABC1)  —  853,000
  9. Four Corners (ABC1) — 805,000
  10. Media Watch (ABC1) — 741,000

Metro morning TV:

  1. Sunrise (Seven)  —  309,000
  2. Today (Nine)  —  277,000
  3. The Morning Show (Seven) — 175,000
  4. Mornings (Nine) — 129,000
  5. News Breakfast (ABC1, 65,000 + 38,000 on News24) — 103,000
  6. Studio 10 (Ten) — 49,000
  7. Wake Up (Ten) — 34,000

Top pay TV channels:

  1. Fox Sports 1(3.3)
  2. Fox 8  (2.3%)
  3. TVHITS!  (2.1%)
  4. A&E (2.0%)
  5. LifeStyle, UKTV (1.8%)

Top five pay TV programs:

  1. NRL: Cronulla v Gold Coast (Fox Sports 1)  —  207,000
  2. Monday Night With Matty Johns  (Fox Sports 1) —  151,000
  3. The Simpsons (Fox 8), Jessie (Disney) —  71,000
  4. Modern Family (Fox 8)  —  70,000
  5. Angry Birds Toons (Fox 8) —  65,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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  • 1
    Terry O'Loughlin
    Posted Tuesday, 11 March 2014 at 2:27 pm | Permalink

    Glenn, I’m interested to know if Ten’s dropping The Simpsons at 6.00pm Monday - Friday in favour of Modern Family is part of the problem for numbers for The Project. Modern Family simply doesn’t have a strong enough body of episodes, compared to The Simpsons, to engage an audience at 6.00pm. Are viewers actually turning off Ten at 6.00pm and dooming the entire line-up? Can you comment on the 6.00pm audience numbers then (say last year)and now?

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