tip off

Glenn Dyer’s TV ratings: MKR goes stale, driving viewers to Nine

Have viewers had their fill of competitive cooking shows?

Seven’s night, closeish over Nine (and a scare with My Kitchen Rules losing to The Block in metro markets ). Ten slumped again to one of its five lowest main channel shares — 6.7% in metro markets. It is the third very weak Sunday night in a row (the first was a share of 6.4%, the record low).

On Seven, some solid stories including another stunner on brain injury and contact sports and the ratings improve as viewers return. A very simple message there for Seven, making it easier to understand why the network has abandoned Corby (saving itself money and more punishment by viewers). Sunday Night had 1.999 million national/ 1.297 million metro/ 702,000 regional viewers —  That’s up more than 200,000-300,000 viewers on last week. It beat 60 Minutes with 1.760 million national/ 1.201 million metro/ 559,000 regional viewers. Seven was helped by a rise in the audience for Downton Abbey  — 1.615 million national/ 1.081 million metro/ 534,000 regional viewers. It easily beat Nine’s fading Fat Tony (which is a shadow of the original Underbelly) which had 1.335 million metro/ 941,000 metro/ 394,000 regional viewers.

My Kitchen Rules persisted with the Lunch Truck thingie and no doubt this week it will be back to the Masterchef, sorry, My Kitchen Rules kitchen. It paid for forgetting about what viewers really like and lost metro markets for the first time this year to The Block.The Blokc had 1.568 million metro viewers, compared to My Kitchen Rules‘ 1.550 million. Seven is locked into the current format and while it should bounce back tonight, it’s now 500,000 - 700,000 metro viewers under its home restaurant peaks. Nationally it’s down 900,000 from those peaks, but it still prevailed last night — 2.276 million to 2.198 million - and regionally, 726,000 to 630,000.

In the morning, The Bolt Report’s second outing was no better than the first except fewer viewers, with the repeat still more popular than the 10am first broadcast. The first broadcast had 167,000 national/ 110,000 metro/57,000 regional viewers. Not good enough. The repeat had 177,000/120,000/ 57,000 viewers (none added in the regions). Insiders’first broadcast on ABC1 and News 24 had a total of 445,000 viewers, who continue to vote with their remotes.

Network channel share:

  1. Seven (36.5%)
  2. Nine (32.6%)
  3. ABC (13.6%)
  4. Ten (11.0%)
  5. SBS (6.2%)

Network main channels:

  1. Seven (28.9%)
  2. Nine (25.9%)
  3. ABC 1 (9.4%)
  4. Ten (6.7%)
  5. SBS ONE (5.4%)

Top digital channels: 

  1. 7mate (4.1%)
  2. GO, 7TWO (3.5%)
  3. Gem (3.2%)
  4. Eleven (2.6%)
  5. ABC2 (2.0%)

Top 10 national programs:

  1.  My Kitchen Rules (Seven)  —  2.276 million
  2. The Block (Nine) — 2.198 million
  3. Sunday Night (Seven) — 1.999 million
  4. Nine News  — 1.933 million
  5. Seven News  — 1.910 million
  6. 60 Minutes (Nine) — 1.760 million
  7. Downton Abbey (Seven) — 1.615 million
  8. Fat Tony & Co (Nine) — 1.335 million
  9. ABC News  — 1.234 million
  10. Rake (ABC1) — 839,000

Top metro programs:

  1. The Block (Nine) — 1.568 million
  2. My Kitchen Rules (Seven)  —  1.550 million
  3. Nine News — 1.326 million
  4. Seven News — 1.321 million
  5. Sunday Night (Seven) — 1.297 million
  6. 60 Minutes (Nine) — 1.201 million
  7. Downton Abbey (Seven) — 1.081 million

Losers:  Ten, again. No sign of any lessons learned this year or last year. John Stevens will have his work cut out trying to program tosh. So You Think You Can Dance Australia had funny ratings codings which meant it was hard to get accurate national figures,  but less than 500,000 watched. Just not good enough.Metro news and current affairs:

  1. Nine News  — 1.326 million
  2. Seven News  — 1.321 million
  3. Sunday Night (Seven) — 1.297 million
  4. 60 Minutes (Nine) — 1.201 million
  5. ABC News — 791,000
  6. Ten Eyewitness News — 483,000
  7. SBS World News — 173,000

Metro morning TV:

  1. Weekend Sunrise (Seven)  —  324,000
  2. Weekend Today (Nine)  —  323,000
  3. Insiders (ABC1, 177,000 + 97,000 on News 24) — 276,000
  4. Landline (ABC1) — 245,000
  5. Financial Review Sunday (Nine) — 165,000
  6. The Bolt Report repeat (Ten) — 120,000
  7. The Bolt Report (Ten) — 110,000

Top five pay TV channels:

  1. Fox Sports 1  (3.2%)
  2. TVHITS!  (2.6%)
  3. Fox 8, Foxtel Movies (2.2%)
  4. A&E  (2.0%)
  5. Fox Sports 3  (1.9%)

Top five pay TV programs:

  1. NRL: Parramatta v Auckland (Fox Sports 1) — 217,000
  2. A League: Brisbane v Auckland (Fox Sports 3) —  99,000
  3. Olympus Has Fallen (Foxtel Movies Premiere) —  98,000
  4. Top Gear (BBC Knowledge)  —  87,000
  5. The Real Housewives of Melbourne (Arena) —  83,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

3
  • 1
    Bill Hilliger
    Posted Monday, 10 March 2014 at 3:06 pm | Permalink

    Ten at(6.7%), SBS ONE at(5.4%) won’t be long now Ten will have won the race to the bottom rating.

  • 2
    klewso
    Posted Monday, 10 March 2014 at 3:24 pm | Permalink

    Not good enough”?
    What good is having your own TV station, if you can’t partake of the generosity of share-holder funds, with a bit of self-indulgence, to luxuriate your ego and penchant for politics in something as manifestly vainglorious as “The Blot Report”?

  • 3
    Bill Hilliger
    Posted Monday, 10 March 2014 at 7:35 pm | Permalink

    Some say on last count 134 people watched the blot report. And that was considered a good count for the night.

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