Nine won yesterday across the country, thanks to its Oscars broadcast.
Nine won metro markets and regional markets and won them well. Yep, the Oscars repeat on Nine last night from 9.40 pm averaged 760,000 national/ 596,000 metro/ 164,000 regional viewers and pushed Nine well past Seven, which saw the gains from My Kitchen Rules frittered away by weak performances by the news, Home and Away and Revenge (which did well in its target demos). TheOscars live broadcast from 12.30pm had averaged 506,000 just in metro markets. News of the various winners saw that audience boosted in the repeated broadcast last night.
The Seven Network was hurt last night as its second tier programming faded badly.Revenge could only manage 1.252 million viewers nationally in metro and regional markets. Love Child on Nine averaged more than 1.8 million. Love Child in fact had had 300,000 more metro viewers and over 550,000 nationally than Revenge.My Kitchen Rules again lost its momentum from the past four weeks. Nine’s held or added viewers (as it did on Sunday night). Nine is now a real chance to win the week, especially with NRL games on Thursday and Friday night in Sydney and Brisbane, plus regional markets in NSW and Qld.
Ten lost third again to the ABC in metro and regional markets. The debut of Secrets and Lies last night (561,000 national/ 404,000 metro/ 157,000 regional viewers) on Ten at 8.30 pm did not do the program justice. Viewers now don’t believe Ten can produce and broadcast quality programming - ether it is sport, drama, comedy or reality type efforts. Ten now has a growing credibility problem with its audience. And the board, Lachlan Murdoch and his appointed management are unable to change this perception.
My Kitchen Rules (2.530 million national/1.695 million metro/ 835,000 regional viewers) is now well and truly in its Masterchef phase, and the program is the worse for it. It has lost the capacity for surprise that existed in the home restaurant phase, which remains the programs most potent idea. Around 600,000 viewers (most in the metro markets, the regions remain very loyal) have deserted the program from the highs of the past fortnight in some of the home restaurant confrontations. But in the morning Nine’s Today couldn’t top 300,000 metro viewers (it averaged 286,000) despite it being Oscars morning . Mel Doyle did a great job for Seven in LA. And Wake Up and Studio 10 on Ten fell back sharply to the levels they were at in January and late last year — 23,000 and 33,000 metro viewers respectively.
Network channel share:
Network main channels:
SBS ONE (2.4%)
Top 5 digital channels:
Top 10 national programs:
My Kitchen Rules (Seven) — 2.530 million
The Block (Nine) — 1.817 million
Love Child (Nine) — 1.806 million
Nine News — 1.793 million
Seven News — 1.503 million
Home and Away (Seven) — 1.438 million
ABC News — 1.326 million
A Current Affair (Nine) — 1.304 million
Revenge (Seven) — 1.252 million
Nine News 6.30 -- 1.182 million
Top metro programs:
My Kitchen Rules (Seven) — 1.695 million
Nine News — 1.235 million
The Block (Nine) — 1.197 million
Nine News 6.30 — 1.181 million
Love Child (Nine) — 1.166 million
Seven News — 1.156 million
Seven News / Today Tonight — 1.103 million
A Current Affair (Nine) — 1.077 million
Losers: Ten, again, sorry.Metro news and current affairs: