Seven won the night with My Kitchen Rules, crushing Ten’s line-up which is setting new lows each night.
Sorry to go on, but it was another disastrous night for Ten last night — its main channel share in metro markets was 7.3%, one of the lowest recorded (a top 10 contender) and in regional markets the share was lower — 6.4%. Ten’s most-watched program was again the 5pm Eyewitness News with 793,000 national / 580,000 metro / 213,000 regional viewers. The Biggest Loser again slid terribly to 466,000 / 319,000 / 147,000. As predicted, that ruined the audience for the returning American series The Good Wife, which could only manage 385,000/ 267,000 / 118,000 viewers. The ABC and ABC1 finished in front of Ten, again.
Ten rules off its first-half figures tomorrow night. No doubt when they are released in April, there will be a lot of trumpeting of the boost from The Big Bash cricket and then the Sochi Olympics. But the latter is a one off and the former was a rare Ten success at a time when its revenue slides. The underlying result will be again rotten as will the outlook if the current near-record lows don’t improve. Ten seems to have an absence of new programming content.
Seven won the night thanks to a solid performance from My Kitchen Rules, which had 2.622 million national /1.760 million metro / 862,000 regional viewers. It finished well ahead of Nine’s The Block with 1.766 million / 1.234 million / 532,000, which was its strongest Wednesday night audience so far. Nine debuted Inside Story at 8.40pm; it had a solid 1.409 million / 1.003 million / 406,000. Its big test will be over the next two weeks to see if audiences return. Seven’s The Blacklist at 8.45pm had fewer viewers in metro markets with 942,000, but more nationally with 1.501 million. Seven’s 6pm news bulletin in Sydney, Melbourne and Brisbane was beaten by Nine News by 74,000, 98,000 and 27,000 respectively. MKR is keeping Seven ahead, but at the moment, Nine’s second-tier programming is supporting The Block and keeping the network close.
Network channel share:
Network main channels:
SBS ONE (3.4%)
Top 5 digital channels:
GO, 7TWO (3.5%)
Top 10 national programs:
My Kitchen Rules (Seven) — 2.622 million
The Block (Nine) — 1.766 million
Nine News — 1.579 million
The Blacklist (Seven) — 1.501 million
Home and Away (Seven) — 1.463 million
Inside Story (Nine, debut) — 1.409 million
Seven News — 1.359 million
7pm ABC1 News — 1.217 million
A Current Affair (Nine) — 1.195 million
Nine News 6.30 — 1.086 million
Top metro programs:
My Kitchen Rules (Seven) — 1.760 million
The Block (Nine) — 1.234 million
Nine News — 1.086 million
Nine News 6.30 — 1.030 million
Seven News — 1.030 million
Inside Story (Nine) — 1.003 million
Losers: Ten again. Just rotten figures. Seven’s 6pm news in Sydney and Melbourne — a black hole for the network that just won’t attract viewers like black holes are supposed to do in space.Metro news and current affairs: