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Glenn Dyer’s TV ratings: poor programming keeps Ten on the bottom

The Biggest Loser continues to drag down audience numbers for Ten’s evening viewing.

A stronger night for Ten, but to no avail as it again finished fourth. Seven and Nine had another battle, with My Kitchen Rules having another huge 3 million-plus night. Nine’s The Block again did OK, but was over a million viewers off the pace in metro markets  and more nationally. It was a similar finish in regional markets — Seven from Nine, with the ABC well in front of Ten, whose main channel share struggled up to 9.5%.

Ten’s problems were again centred on The Biggest Loser —  464,000 national/ 328,000 metro / 136,000 regional viewers - was not good enough at all. NCIS, which was a million-plus favourite two years ago,  could only manage 789,000 national/ 530,000 metro/ 259,000 regional viewers. That remains not good enough for a mature commercial TV network, no matter the spin about the post-Games line up needing to settle down. Given the amount of promotion Ten did for other programs during the games, the results this week are an embarrassment. Ten Eyewitness News averaged 805,000 national/ 575,000 metro/ 230,000 regional viewers, was again Ten’s most watched program. Again, a TV network will never do well if it can’t grow its post 6 pm audiences. The Biggest Loser backs up again tonight and will ruin the audience for the return of The Good Wife at 8.30pm.

My Kitchen Rules dominated the night with one couple rightfully ejected (should have happened earlier, but there you go). My Kitchen Rules had 3.099 million national viewers/2.123 million metro/ 976,000 regional viewers. Nine’s The Block did well with 1.748 million national/ 1.192 million metro/ 556,000 regional viewers. But Seven’s biggest problem (its 6pm weakness in Sydney and Melbourne) continues. Last night Nine News won Sydney at 6pm by 89,000 and Melbourne by a huge 148,000.

Network channel share:

  1. Seven (35.3%)
  2. Nine (29.1%)
  3. ABC (17.2%)
  4. Ten (14.3%)
  5. SBS (4.0%)

Network main channels:

  1. Seven (28.6%)
  2. Nine (23.3%)
  3. ABC1 (12.0%)
  4. Ten (10.0%)
  5. SBS ONE (3.2%)

Top 5 digital channels: 

  1. 7mate (3.5%)
  2. Gem (3.3%)
  3. 7TWO (3.3%)
  4. Eleven (2.5%)
  5. GO (2.4%)

Top 10 national programs:

  1. My Kitchen Rules (Seven)  —  3.099 million
  2. The Block (Nine) — 1.748 million
  3. The Big Bang Theory episode 1 (Nine) — 1.706 million
  4. Nine News  — 1.679 million
  5. Home and Away (Seven) — 1.551 million
  6. The Big Bang Theory repeat (Nine) — 1.587 million
  7. Winners & Losers (Seven) — 1.466 million
  8. Seven News  — 1.436 million
  9. ABC News   —  1.436 million
  10. A Current Affair (Nine)  — 1.268 million

Top metro programs:

  1. My Kitchen Rules (Seven)  —  2.123 million
  2. The Block (Nine) — 1.192 million
  3. Nine News — 1.173 million
  4. The Big Bang Theory episode 1 (Nine) — 1.170 million
  5. Seven News — 1.098 million
  6. Nine News 6.30 — 1.081 million
  7. Seven News/ Today Tonight — 1.065 million
  8. The Big Bang Theory repeat (Nine) — 1.026 million

Losers: Ten. A better effort last night, but not good enough.Metro news and current affairs:

  1. Nine News  — 1.173 million
  2. Seven News  — 1.098 million
  3. Nine News 6.30  — 1.081 million
  4. Seven News/ Today Tonight — 1.065 million
  5. A Current Affair (Nine)  —  928,000
  6. ABC News   —  839,000
  7. 7.30 (ABC1) — 609,000
  8. Ten Eyewitness News — 575,000
  9. The Project 7pm (Ten) — 558,000
  10. The Project 6.30pm — 342,000

Metro morning TV:

  1. Sunrise (Seven)  —  340,000
  2. Today (Nine)  —  298,000
  3. The Morning Show (Seven) — 150,000
  4. News Breakfast (ABC1, 66,000 + 38,000 on News24) — 104,000
  5. Mornings (Nine) — 91,000
  6. Studio 10 (Ten) — 50,000
  7. Wake Up (Ten) — 43,000

Top pay TV channels:

  1. Fox 8, TVHITS! (2.5%)
  2. LifeStyle,Fox Classics (2.4%)
  3. Fox Footy (1.9%)
  4. Sky News  (1.8%)
  5. A&E (1.7%)

Top pay TV programs:

  1. AFL: NAB Challenge (Fox Footy)  —  105,000
  2. The Simpsons (Fox) —  77,000
  3. America’s Next Top Model (Fox 8) — 64,000
  4. Family Guy (Fox 8) —  63,000
  5. Hang ‘Em High (Fox Classics) —  61,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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  • 1
    Fiona
    Posted Wednesday, 26 February 2014 at 4:00 pm | Permalink

    NCIS, which was a million-plus favourite two years ago, could only manage 789,000 national/ 530,000 metro/ 259,000 regional viewers. That remains not good enough for a mature commercial TV network, no matter the spin about the post-Games line up needing to settle down.”

    Yes, well, if you keep randomly shuffling programs around timeslots, and switch between “new” and “repeat” with complete gay abandon, even the regular viewers aren’t going to bother. Anyone who really loves a show will eventually shrug, learn how to torrent, or just wait until it comes out on DVD.

    Spin it how they like, but what those who still watch free-to-air TV crave is reliability, probably because their home internet access isn’t good enough to replace TV. Remove that, and they’ll learn about more reliable sources of entertainment. Honestly, TV is heading the way of print media. Give it a few more years and it’ll be the sole province of those without reliable Internet access.

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