tip off

Glenn Dyer’s TV ratings: dismal figures for Ten

With the ABC and the commercial networks firing on all cylinders, Ten needs to get serious about attracting viewers.

The Block did OK — steady on last week overall with gains protected (1.622 million national/ 1.125 million metro/ 497,000 regional viewers). But Seven’s My Kitchen Rules boosted its dominant position by 200,000 or more nationally to 2.632 million national/ 1.841 million metro/ 791,000 regional viewers. Most of the gains came in the metro markets. That’s the highest audience so far this season (The Block’s peak was last Thursday). And why did My Kitchen Rules lift (which lifted Seven’s performance last night) ? Who knows, one of those vagaries of TV/audience chemistry. Nine was handicapped by having to repeat Sunday’s episode of The Block in some markets.

The new 6-7 pm news battle still split by Nine and Seven into two hour hour segments saw a win to Seven, but it was close and Seven’s 6pm News suffered big losses to Nine’s 6pm News in Sydney and Melbourne, while Seven News had big wins in Adelaide and Perth and a smaller one in Brisbane. At 6.30, Seven News Today Tonight (how it was coded) beat Nine’s 6.30 News half hour by around 40,000 metro viewers — not much at all. Seven’s 6pm news won nationally, but the comparison at 6.30pm can’t be made because WIN still doesn’t broadcast it on its main channel, so it isn’t fully national. At 7pm ACA did well, with 1.01 million metro viewers, but Seven’s Home and Away again finished in front with 50,000 more. ACA is also not broadcast at 7pm on WIN’s main channel, so a national comparison can’t be made. The big difference on the night though was Seven’s Revenge with 1.663 million national/ 1.186 million metro/ 477,000 regional viewers. A solid return for the soap, but will it hold at this level or lose ground as it did last year?

In all of this Ten was simply squashed, helped along by the ABC and its fleet of returning news and current affairs programs. Australian StoryFour Corners and Media Watch  were all welcome returnees. And Leigh Sales has been working through the summer — I wasn’t paying attention. Must do better next time. She did very well last with last night’s  interview with the PM, and Four Corners’ reporting on the trucking industry was top notch.Ten had a market share of just 9.3%, which for a Monday night, wasn’t good enough by any measure. The highly promoted challenge episode of The Biggest Loser could only manage 714,000 national/ 499,000 metro/ 215,000 regional viewers, which also wasn’t good enough for the amount of money invested in the program.

Network channel share:

  1. Seven (33.6%)
  2. Nine (26.2%)
  3. ABC (20.6%)
  4. Ten (15.5%)
  5. SBS (4.1%)

Network main channels:

  1. Seven (28.1%)
  2. Nine (20.0%)
  3. ABC1 (15.0%)
  4. Ten (9.3%)
  5. SBS ONE (3.1%)

Top 5 digital channels: 

  1. GO (3.6%)
  2. One (3.1%)
  3. Eleven (3.1%)
  4. ABC2 (3.0%)
  5. 7mate (2.8%)

Top 10 national programs:

  1. My Kitchen Rules (Seven)  —  2.632 million
  2. Seven News — 1.865 million
  3. Nine News — 1.736 million
  4. Revenge (Seven) — 1.663 million
  5. The Block (Nine) — 1.662 million
  6. Home and Away (Seven) — 1.597 million
  7. Seven News /Today Tonight  — 1.342 million
  8. ABC News — 1.341 million
  9. Australian Story (ABC1) — 1.218 million
  10. A Current Affair (Nine) — 1.196 million

Top metro programs:

  1. My Kitchen Rules (Seven)  —  1.841 million
  2. Seven News  — 1.251 million
  3. Nine News  — 1.228 million
  4. Seven News /Today Tonight  — 1.209 million
  5. Revenge (Seven) — 1.186 million
  6. Nine News - 6.30 — 1.163 million
  7. The Block (Nine) — 1.125 million
  8. Home and Away (Seven) — 1.061 million
  9. A Current Affair (Nine) — 1.011 million

Losers: Ten’s loyal audience. More admiration for hanging in there watching stuff not too many other people can be bothered watching.Metro news and current affairs:

  1. Seven News  — 1.251 million
  2. Nine News  — 1.228 million
  3. Seven News /Today Tonight  — 1.209 million
  4. Nine News - 6.30 — 1.163 million
  5. A Current Affair (Nine) — 1.011 million
  6. ABC News — 960,000
  7. Australian Story (ABC1) — 814,000
  8. 7.30   —  753,000
  9. Four Corners (ABC1) — 753,000
  10. Q&A (ABC 1, 639,000 + 88,000 on News 24) — 727,000

Metro morning TV:

  1. Sunrise (Seven)  —  345,000
  2. Today (Nine)  —  291,000
  3. The Morning Show (Seven) — 130,000
  4. Mornings (Nine) — 107,000
  5. News Breakfast (ABC1, 64,000 + 45,000 on News 24) — 109,000
  6. Wake Up (Ten) — 45,000
  7. Studio 10 (Ten) — 31.000

Top pay TV channels:

  1. ESPN (2.8%)
  2. TVHITS!, Fox 8  —  (2.4%)
  3. LifeStyle  —  (2.1%)
  4. A&E, Foxtel movies (1.7%)
  5. UKTV  —  (1.6%)

Top five pay TV programs:

  1. The Super Bowl (ESPN)  —  108,000
  2. Sportscentre Special (ESPN) —  58,000
  3. Law & Order (TVHITS!)m The Simpsons (Fox 8 ) —  52,000
  4. Coronation ST (UKTV), The Crazy Ones (Fox 8 )   —  49,000
  5. Jessie (Disney), Tony Robinson’s Time Walks (History) —  48,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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  • 1
    zut alors
    Posted Tuesday, 4 February 2014 at 4:48 pm | Permalink

    Glenn, if you judge Leigh Sales did “very well” interviewing the PM last night then you’re still not paying attention. Here is the transcript of an important question she asked about children in detention, followed by his irrelevant response. Note that his answer did not pay any heed to the question, he’s still obsessed with raging against the former government. Shamefully, Sales let him get away with this:

    LEIGH SALES: Today the Human Rights Commission announced an inquiry into the issue of children in detention. It says there are about 1,000. It already has a view that the detention of children is inconsistent with Australia’s human rights obligations. Do you accept that?

    TONY ABBOTT: I accept that this is a problem caused and created by the former government’s absolute failure to secure our borders. And I’m a little disappointed that this wasn’t done at a time when the problem was getting worse under the former government, as opposed to the current time when the problem is improving because the boats are stopping. Now, I accept that the Human Rights Commission is not simply there to be an advertising agent for the Australian Government, but really and truly, this is a problem that was caused by the former government’s border protection failures. Now that border protection processes are improving dramatically, the problem will slowly go away. Let’s never forget, Leigh, that under the former Howard Government, there were no children in detention back in 2007, and I think there was only three or four adults in Immigration detention.

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