tip off

Why Australian cigarette packaging has Brussels reaching for smelling salts

The European Union and United States were on the verge of a landmark free-trade agreement, but an Australian court case has thrown a huge spanner in the works. ABC journalist James Panichi, on leave in Brussels, reports at Inside Story.

plain packaging

It isn’t often that Australia rates a mention in the European Union’s corridors of power. And that’s no bad thing: the long-running diplomatic stoushes with Canberra over agriculture and market access are seen here as water under the bridge. No news is definitely good news.

Yet for the past few months Australia has been the talk of the town. A little-known investment treaty between Hong Kong and Australia, signed in 1993, is being used as a cautionary tale of what lies in store for Europe as it negotiates its way towards what will be the biggest free-trade and investment agreement ever. And Europe’s executive is responding by saying it has learnt from Australia’s mistakes.

Here’s how it happened. Talks to remove trade barriers between the United States and the European Union’s 28 member states had been bubbling away nicely. An independent report suggested the planned Transatlantic Trade and Investment Partnership, or TTIP — pronounced T-Tip — would benefit the European Union by 119 billion euro a year and the United States by 95 billion euro. Seen as a win-win, it was on target for a 2014 signing.

Cut to Australia in 2011, and the federal government has introduced its groundbreaking plain-packaging laws, the world’s first legislation to remove branding from cigarette boxes. Europe, which was drafting tobacco legislation of its own at the time, seriously considered following suit (although it eventually backed away from mandatory plain packaging).

The wake-up call came a few months later, when Philip Morris Asia Limited — the Asian arm of the American tobacco producer —  took the Australian government to the international Permanent Court of Arbitration using the investor-state dispute settlement mechanism, or ISDS, embedded in Australia’s bilateral investment treaty with Hong Kong. As the case wove its way into European consciousness, the soul-searching began.

ISDSs had been seen as a necessary element of broader EU investment deals — there’s one in the recently signed trade deal between Canada and the European Union, for instance — and had raised few concerns. The Philip Morris case placed this legal provision front and centre of the debate, leaving the European Commission scrambling to allay the fears of the public and deal with the media backlash.

An ISDS is a provision in a trade or investment treaty that explicitly grants companies or investors the right to force a government before a domestic court or a specially created international arbitration tribunal if it has breached the terms of the treaty. Governments can then be held responsible — and financially liable — if the legal action is successful.

Monique Goyens, the tough-talking Belgian director-general of the European Consumers’ Organisation, says she only learned of ISDSs seven months ago. “And I have been a lawyer for over 30 years,” she told me in her Brussels office.

Goyens sees no need for an additional legal mechanism to deal with disputes that could be resolved through routine court action. “Australia is a developed country which has a very good judicial system,” she said. “There is no reason why, if there is a problem [with trade], it should not be challenged before a court, or a corporate arbitration court.”

It’s very ambitious in its aim to tackle non-tariff barriers to trade, which includes regulation …”

The quality of Western countries’ own legal systems is an important part of the argument advanced by Goyens and other ISDS opponents. That’s because traditionally ISDSs have been included in investment deals with developing countries in which the legal system can be politicised. Clear legal guarantees needed to be built into investment treaties because taking action in local courts was not seen as an option.

For example, the fear of expropriation (which is one of the reasons the European Commission gives for including an ISDS in current negotiations with the United States) has traditionally been a concern for foreign investors in developing countries. When Venezuela nationalised its oil resources in 2007, foreign companies were left exposed.

But ISDSs also cover foreign companies that are discriminated against by the host government or treated unfairly — and here the terminology and the nature of the breach are less clear. The fear is that corporations may use the ISDS to demand compensation for changes in government policy made in the interest of citizens. The challenge to Australia’s tobacco legislation is cited as one example; Germany’s decision to shut down a nuclear reactor, which prompted legal action from Swedish power company Vattenfall, is another.

This is why many in Brussels who support the TTIP are arguing that the associated ISDS might not be worth the risk. The legal systems of EU member states and the United States are already strong enough to deal with any conflict arising as a result of an investment deal; and as for governments nationalising industries without compensation, well, that’s unlikely to happen.

I think that TTIP might be a game-changer,” said Romain Pardo, a policy analyst with the European Policy Centre, a Brussels think tank. “It’s very ambitious in its aim to tackle non-tariff barriers to trade, which includes regulation … There are significant gains to be made.” Yet Pardo is convinced that TTIP could work without having an ISDS attached to it. “You could have an investment [deal] based on smart regulation between the two sides, which businesses could implement themselves to reduce their costs. So I don’t think an ISDS is a pre-condition to a TTIP.”

The controversy leaves the European Commission’s trade ministry battling on two fronts. On the one hand, the negotiations with the Americans had already been delayed by the shutdown of the US federal government in 2013 (the EU’s trade commissioner, Karel De Gucht, still wants to sign the deal before his term ends in May, but that now appears unlikely). At the same time, the EC must manage an anti-ISDS backlash it hadn’t expected.

*Read the rest of this article on Inside Story

3
  • 1
    Daly
    Posted Thursday, 9 January 2014 at 2:43 pm | Permalink

    Great article with clear explanation of,what is at stake, thanks.
    Meanwhile ….. Andrew Robb is busy signing away Australia’s rights through the ISDS clauses in the Trans Pacific FTA currently being negotiated and in the Chinese Australia FTA. In the TPFTA the US sees the ISDS clause as non negotiatable and this government seems unconcerned about it in both agreements.
    Ask Canadians or Mexicans what they have gained and lost from their FTAs with the US in contrast to Abbott and Robb’s hasty rush into scrambling these eggs with our ally and largest trading partner.

  • 2
    JohnB
    Posted Thursday, 9 January 2014 at 3:57 pm | Permalink

    The link to the second half of the story failed.

    Inside.org.au’s site appears to be down.

  • 3
    CML
    Posted Friday, 10 January 2014 at 3:03 am | Permalink

    For this government to sign the TPP when they know what is happening elsewhere with ISDSs, is bordering on treason.
    What gives Abbott and Robb the right to sign away our national sovereignty? There was no mention of anything to do with these matters before the recent federal election.
    Therefore, they have NO MANDATE to proceed with the TPP which includes ISDSs. I suppose it will favour their mates and those who donate to the LNP!

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