The website allows anyone to send a digital or actual copy of campaign material that has been poked through the letterbox. The leaflets are then tagged by party, electorate and subject, creating a searchable database of political material that had been destined for the recycling bin.
Volunteers from OpenAustralia created the site in 2010 and have collected material from around Australia. The WA state election in March proved a goldmine.
“We wanted to make it easy for people who are disillusioned with politics to be able to contribute to something positive. By uploading or sending us the flyers they get, they can directly help increase transparency in political campaigning,” said founder Matthew Landauer. Co-founder Katherine Szuminska said: “The site means that if a political party is saying one thing in one electorate and then something else in another state, they can be held accountable for that.”
The site hosted 650 leaflets for the 2010 election, and it is aiming to double that in 2013.
“One of the best things about 2010 was the long letters we would get from people sending us the flyers they had picked up. They felt that they were doing something important by sharing something that would before only been seen by people in their neighbourhood,” said Landauer.
Szuminska said: ”We’ve added in all the new political parties, as there were a few gaps in 2010, so this time we want material from all over the country — this also helps people when they are deciding on how to vote; they can see all the different promises.”
Already there are some treasures from the campaign. One flyer, from Macquarie, says the Liberal Party owns The Daily Telegraph. Another from Bendigo has collated what former ALP ministers said about Kevin Rudd, while in Eden-Monaro, the No Carbon Tax Climate Sceptics have been busy. The site is also useful for tracking the generic leaflet layouts that most parties use, just changing the candidate details.
This year, Election Leaflets is also working with the National Library of Australia, which is archiving the hard-copy leaflets for posterity. The library believes that “[p]olitical ephemera provides a unique perspective into Australia’s social life and political landscape: the rise and fall of policies, issues, parties and careers”.
“Working with the National Library means that leaflets people send us can become part of our national archive, available for researchers and journalists into the future. So, if you find a flyer in your letterbox, get it to us,” said Landauer.
*Disclosure: El Gibbs has worked with the OpenAustralia Foundation