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Glenn Dyer’s TV ratings: 120 Minutes is 60 too many

Nine did well, but its odd attempt to fill an extra half hour with an “extra” 60 Minutes from 8.30 to 9.30pm in the metro markets didn’t look right.

The Glenn Dyer breakdown: Seven won, but lost Sydney in something of a surprise. Nine did well, but its odd attempt to fill an extra half hour with an “extra” 60 Minutes from 8.30 to 9.30pm in the metro markets didn’t look right. The 7.30pm 60 Minutes, averaged 1.214 million metro and 1.744 million national, but 300,000 fewer viewers stayed with Nine from 8.30pm (909,000 metro only).

That was an attempt by Nine to keep viewers with it and not allow them to switch to Seven’s Downton Abbey (1.216 million metro and 1.773 million national) or Elementary on Ten (899,000 metro and 1.228 million nationally). Midsomer Murders on ABC1 averaged 788,000 and 1.175 million national viewers. The audience for Seven’s Castle slumped to just 455,000 metro (and 684,000 national) viewers from 9.40pm.

Downton Abbey shed more than 100,000 or so viewers from its debut the Sunday before. Elementary shed 60,000 viewers. But that wasn’t due to Nine’s ploy, but more viewer familiarity with the two programs. Downton Abbey still dominated the night, as did Elementary in younger viewers. The failure of Nine’s ploy was underlined by the weakness of The Mentalist at 9pm — 531,000 metro and 797,000 nationally, CSI at 10pm with just 364,000 metro viewers and 521,000 nationally.

Ten’s new look Meet The Press returned in a shiny new format an hour long from 10.30am and averaged 70,000 metro and just 96,000 national viewers: a weak result That was about where it was in its previous incantation. It was well behind Insiders on ABC1 (9am) with 146,000 main channel and 75,000 viewers on News 24 in metro markets and a total of 359,000 nationally. Meet The Press looked naked without a decent lead in like Andrew Bolt’s mutterings. Insiders had more viewers (75,000) on News 24 than Meet The Press had on Ten’s main channel. But it is only the first episode of a new look and the audience has to be given a chance to rediscover it, if they want to.

Tropfest Australia 2013 on SBS ONE at 8.30pm averaged 181,000 metro and 237,000 national viewers.

The room reveal on The Block All Stars at 6.30pm on Nine averaged 1.119 million metro and 1.671 million national viewers. MasterChef: The Professionals on Ten at 7.30pm averaged 859,000 metro and 1.194 million national viewers, which is nothing to boast about. Tonight My Kitchen Rules on Seven will eat much of MasterChef: The Professional’s audience.

Tonight: The ABC’s usual line up of news and current affairs with Four Corners looking at the black hole known as the Joint Strike Fighter, which could cripple the US and Australian military if it ever flies. My Kitchen Rules and then Revenge on Seven. Fresh Big Bang Theory on Nine and Ten has MasterChef: The Professionals.

Week one of ratings: Seven won easily in metro and regional markets. In metro markets Seven won with a share of 32.2% from Nine on 27.6, the ABC was on 17.6% and Ten was on 16.5%. Meanwhile, 7TWO won the digitals in the metro and regional markets as well. Seven also did very well in the major demos, thanks to My Kitchen Rules, Revenge and Packed To The Rafters, plus Home and Away.

New program update: Gruen Planet without Wil Anderson or the Gruen name, or The Chaser without the athletics? The ABC announced this morning that a new 10 part (30 minute) program called The Checkout will hit the screen on Thursday nights at 8pm (replacing Catalyst?). Presenters include Julian Morrow and Craig Reucassel from The Chaser, Hungry Beast’s Kirsten Drysdale and Kate Browne from Choice. The Checkout is a co-production between ABC TV, Cordell Jigsaw Zapruder and Giant Dwarf.

The top 10 national programs (metro & regional combined):

  1. Seven News — 1.846 million.
  2. Sunday Night (Seven) — 1.811 million.
  3. Downton Abbey (Seven) — 1.773 million.
  4. 60 Minutes (Nine) — 1.744 million.
  5. The Force (Seven) — 1.691 million.
  6. Nine News — 1.676 million.
  7. The Block All Stars (Nine) — 1.1671 million.
  8. Border Security (Seven) — 1.585 million.
  9. ABC1 News — 1.290 million.
  10. Elementary (Ten) — 1.228 million.

The Metro Winners:

  1. Seven News (6pm) — 1.231 million.
  2. Downton Abbey (Seven, 8.30pm) — 1.216 million.
  3. 60 Minutes (Nine, 7.30pm) — 1.214 million.
  4. Sunday Night (Seven, 6.30pm) — 1.188 million.
  5. The Force (Seven, 8pm) — 1.179 million.
  6. Nine News (6pm) — 1.171 million.
  7. The Block All Stars (Nine, 6.30pm) — 1.119 million.
  8. Border Security (Seven, 7.30pm) — 1.098 million.

The Losers: No one could argue they didn’t have choice last night. There was enough there across all five networks for any viewer.

Metro News & CA:

  1. Seven News (6pm) — 1.231 million.
  2. 60 Minutes (Nine, 7.30pm) — 1.214 million.
  3. Sunday Night (Seven, 6.30pm) — 1.188 million.
  4. Nine News (6pm) — 1.171 million.
  5. 60 Minutes Extra (Nine, 8.30pm) — 909,000.
  6. ABC1 News (7pm) — 852,000.
  7. Ten News (5pm) 532,000.
  8. SBS News (6.30pm) — 187,000.

In the morning:

  1. Weekend Sunrise (Seven, 8am) — 298,000.
  2. Weekend Today (Nine, 8am) — 276,000.
  3. Landline (ABC1, 12pm) — 224,000.
  4. Offsiders (ABC1, 10.50am) — 155,000.
  5. Insiders (ABC1, 9am) — 146,000 + 75,000 on News 24.
  6. Inside Business (ABC1, 10am) — 116,000.
  7. Meet The Press (Ten, 10.30am) — 70,000.

Metro FTA: Seven (three channels) won with a share of 31.4% from Nine (three) on 27.0%, Ten (three) was on 19.8%, the ABC (four) was on 16.2% and SBS (three) was on 5.5%. Main Channels: Seven won with a share of 23.6% from Nine on 20.3%, Ten was on 14.8%, ABC1 was on 13.0% and SBS ONE ended with 4.9%.

Metro Digital: 7mate won with a share of 4.6% from Gem on 3.5%, GO was on 3.3%, 7TWO was on 3.2%, ONE ended with 2.9%, Eleven was on 2.1%, ABC2 was on 1.8%, News 24 was on 0.9%, ABC 3, 0.6%, SBS TWO, 0.5% and NITV ended with 0.2%. The 11 digital channels had an FTA viewing share last night of a low moderate 23.6%.

Metro including Pay TV: Seven (three channels) won with a share of 25.8% from Nine (three) on 22.0%, Ten (three) was on 16.3%, the ABC (four) was on 13.3% and SBS (three) was on 4.5%. The 16 FTA channels had a total share last night of 84.0%, made up of a lowish 19.2% for the 11 digital channels and 64.6% for the five main channels. Pay TV had a total share for the 200 plus channels on Foxtel of 16.0%.

The top five pay TV channels were:

  1. TV1 — 2.8%.
  2. Foxtel Movies Premiere — 2.6%.
  3. Fox Sports 2, Fox 8 — 2.4%.
  4. Fox Footy — 2.3%.
  5. 111 Hits — 1.9%.

The five most-watched programs on pay TV were:

  1. AFL NAB Cup, Adelaide v St Kilda (Fox Footy) — 130,000.
  2. AFL NAB Cup, Port Adelaide v St Kilda (FF) — 122,000.
  3. AFL NAB Cup, Adelaide v Port Adelaide (FF) — 119,000.
  4. The Hunger Games (Foxtel Movie Premiere) — 115,000.
  5. Top Gear (BBC KNowledge) — 91,000.

Regional: Prime/7Qld (three channels) won with a share of 33.0%, from WIN/NBN (three) on 28.5%, SC Ten (three) was on 17.1%, the ABC (four) ended on 16.4% and SBS (three) was on 5.0%. Prime/7Qld won the main channels with 24.0% from WIN/NBN on 20.1%, ABC1 was on 12.5% and SC Ten was on 11.1%. The digitals were won by 7mate with 5.1%, from Gem with 4.6% and ONE on 4.5%.

The five most-watched programs in regional markets were:

  1. Sunday Night — 623,000.
  2. Seven News — 615,000.
  3. Downton Abbey — 558,000.
  4. The Block All Stars — 551,000.
  5. 60 Minutes — 528,000.

Major Metro Markets: Seven won overall and main channels in Melbourne, Brisbane, Adelaide and Perth. In Sydney Nine was the surprise winner by a small margin. Nine and Ten were second and third everywhere outside of Sydney with the exception of Perth where ABC1 pushed Ten back to fourth and in Adelaide where Nine and Ten tied for a distant second behind Seven. 7TWO won the digitals in Sydney, 7mate won the rest.

(All shares on the basis of combined overnight 6pm to midnight All People)

Source: Oztam, TV Networks data

1
  • 1
    The Pav
    Posted Monday, 18 February 2013 at 7:58 pm | Permalink

    Glen

    I would like your opinion on two things

    1) I’ve noticed that when the ads come on & I switch to another channel they have ads as at the same. This happens ofetn enough for me to believe that the stations are coordinating their ad breaks. It only happens for standard programs .Not with sport because its to random

    here I’m sitting it makes sense for the cahnnels to do this so if you dodge Nines ad you get Sevenes and vice versa. At least somebody’s ads are being watched which gives the stations some currency

    Do you agree with this?

    2) When ONE commenced it was ll sport. For the first time in my life I started watching NFL & MLB.

    Murdoch took control and basically these disappaeared along with the Bundesleague, IPL & IPL Champions League.

    My theory was that since Fox is so reliant on sport and the Murdochs are such a part of FOX that he was happy to beggar ONE so that it didn’t compete with FOX

    I don’t know what the ratings were for ONE but in discussion with my friends they had a growing audience. Now they’re just another channel and not very good as well

    Sp glad I sold my Ten shares before Murdoch was involved

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