Comments on: New chapter for publishers and the online quest for readers http://www.crikey.com.au/2013/02/08/new-chapter-for-publishers-and-the-online-quest-for-readers/ now with extra source Wed, 19 Jun 2013 16:55:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ysm shivam http://www.crikey.com.au/2013/02/08/new-chapter-for-publishers-and-the-online-quest-for-readers/comment-page-1/#comment-237598 ysm shivam Wed, 13 Feb 2013 10:13:38 +0000 http://www.crikey.com.au/?p=347564#comment-237598 online marketing is very required now days for every ecommerce company. online marketing give website positive customer which tends to increase sales. online marketing is very required now days for every ecommerce company. online marketing give website positive customer which tends to increase sales.

]]> By: hackpacker http://www.crikey.com.au/2013/02/08/new-chapter-for-publishers-and-the-online-quest-for-readers/comment-page-1/#comment-237058 hackpacker Sat, 09 Feb 2013 05:36:59 +0000 http://www.crikey.com.au/?p=347564#comment-237058 Interesting survey of book trailers and social in Australian publishing. Book trailers still seem gimmicky and unconvincing. They may create an association with the book, but don't they also do the thing readers hate:too much show. By planting a visual image into your mind of who the characters are don't readers lose the imagination of characters that makes reading a creative activity? In the embedded video, for example, I now have a clear image of protagonist rather than one I'd create on reading the book. Character tweets extend the book - not limit it. You get a chance to interact with a character and Simsion clearly loves the chance to take his character out into dialogue. But there's more opportunities for publishing than just using the web as a marketing tool. I blogged about <a href="http://www.georgedunford.com/2012/09/the-future-of-bookshops.html" rel="nofollow">bookshops using the web/mobile better</a> but publishing houses need to look beyond the promotional. The idea of 'social reading', for example, is a chance to create conversation around books and build up community around a title by sharing what you love about it. Interesting survey of book trailers and social in Australian publishing. Book trailers still seem gimmicky and unconvincing. They may create an association with the book, but don’t they also do the thing readers hate:too much show. By planting a visual image into your mind of who the characters are don’t readers lose the imagination of characters that makes reading a creative activity? In the embedded video, for example, I now have a clear image of protagonist rather than one I’d create on reading the book.

Character tweets extend the book - not limit it. You get a chance to interact with a character and Simsion clearly loves the chance to take his character out into dialogue.

But there’s more opportunities for publishing than just using the web as a marketing tool. I blogged about bookshops using the web/mobile better but publishing houses need to look beyond the promotional. The idea of ‘social reading’, for example, is a chance to create conversation around books and build up community around a title by sharing what you love about it.

]]> By: Paul Nulty http://www.crikey.com.au/2013/02/08/new-chapter-for-publishers-and-the-online-quest-for-readers/comment-page-1/#comment-237038 Paul Nulty Fri, 08 Feb 2013 12:18:10 +0000 http://www.crikey.com.au/?p=347564#comment-237038 It does create an interesting platform for publishers wouldnt break through to publishing houses before though. Most will not have money to create marketing videos. With a mixture of self publishing and social media techniques every author can recreate a small demand. There is a long tail in this new publishing paradigm. There will never be no demand. Its just a matter of putting in a little effort. It would be pretty cheap to get a group of readers together to review a book and post it online. Have your friends spread it through your software network and hope for a viral long tail hook. It does create an interesting platform for publishers wouldnt break through to publishing houses before though. Most will not have money to create marketing videos. With a mixture of self publishing and social media techniques every author can recreate a small demand. There is a long tail in this new publishing paradigm. There will never be no demand. Its just a matter of putting in a little effort.

It would be pretty cheap to get a group of readers together to review a book and post it online. Have your friends spread it through your software network and hope for a viral long tail hook.

]]> By: Gavin Moodie http://www.crikey.com.au/2013/02/08/new-chapter-for-publishers-and-the-online-quest-for-readers/comment-page-1/#comment-236981 Gavin Moodie Fri, 08 Feb 2013 05:10:34 +0000 http://www.crikey.com.au/?p=347564#comment-236981 Thanx for this, which I found interesting. I'd also be interested in an update of the e-book vs print contest. I presume e-books are winning in some genres but not in others. Thanx for this, which I found interesting.

I’d also be interested in an update of the e-book vs print contest. I presume e-books are winning in some genres but not in others.

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