Comments on: The Crazy calls that saw Vodafone trash its brand

By: Simon

Simon — Sun, 20 Jan 2013 22:34:04 +0000

I wouldn’t call any plan provided by a major in the telco industry competitive. You couldn’t find an industry more full of signalling and price fixing.

By: floorer

floorer — Fri, 18 Jan 2013 06:16:48 +0000

sickofitall, I think you’re wrong. Vodafail bills are okay pretty similiar to everybody elses. They have a website you can go to which shows what they’re building now and what they’re going to build so I doubt they’re going anywhere soon. Re the govt. monopoly being better you’ve got to kidding. Telstras had to dragged kicking and screaming by the likes of 3 to present anything like a competitive monthly plan. Only thing I find dodgy is something you didn’t mention their coverage, which can surprise by working in some out of the way place and then fail somewhere in the metro area (Adelaide).

By: Daly

Daly — Fri, 18 Jan 2013 05:01:54 +0000

What another bad management tale. Two so far today and both in industries where it takes real stupidity to loose money!

By: green-orange

green-orange — Fri, 18 Jan 2013 04:54:08 +0000

Well, the Optus buyout of Virgin didn’t work out all that well.

I think the insane retail rents charged in shopping malls may have had something to do with it as well.

By: Simon

Simon — Fri, 18 Jan 2013 04:08:36 +0000

Bingo!!! Great article. Pretty much nailed it.

By: sickofitall

sickofitall — Fri, 18 Jan 2013 02:35:29 +0000

Vodafone are shocking. their bills are random numbers, rather than any ordered, predictable sense of what you’ve used and hence what you own. I suspect it will leave Australia in the next 6 months. (I have a contract with them: as soon as it is up, I’m gone.)

acttually, I still struggle to see why the old government monopoly didn’t work - prices haven’t gone down, and the competiion has just pushed the money off-shore.

By: luke russell

luke russell — Fri, 18 Jan 2013 00:27:47 +0000

Bravo to Xoanon’s comment! And actually very relevant to the content of the article. People that buy from brands named “Crazy XXXX” are quite different than the mainstream and one would expect them to be more loyal than the commodity brands such as Voda, Optus and boring old Telstra.

By: Ronson Dalby

Ronson Dalby — Fri, 18 Jan 2013 00:14:30 +0000

I guess we won’t ever see the number of resellers again like it once was, however, it does seem to be on the increase with even Telstra wholesale now in the picture via Kogan Mobile and it’s rumoured that Boost Mobile will also go to Telstra next month.

For some strange reason Vodafone is also increasing prices and, at the same time, decreasing the included value of them. For example, from Feb 13, prepaid mobile data rates will be calculated in megabytes.

I can’t help feeling that Vodafone is on a suicide mission. It would be a blow for consumers if our telco market was reduced to only two players - Telstra and Optus.

By: Xoanon

Xoanon — Thu, 17 Jan 2013 23:29:17 +0000

Slightly off topic, but the removal of any brand beginning with the word “Crazy” will at least help improve the aesthetics of Australia’s shopping strips.