The Whitehaven Coal stunt mines a rich vein of environmental hoax activism. Crikey searched the archives to come up with a top ten list of stunts.
Anti-coal activist Jonathan Moylan’s hoax yesterday — announcing ANZ had withdrawn funding for Whitehaven Coal’s planned Moules Creek operation — got Crikey thinking about some of the best green stunts over the last few years.
With the former feet-on-the-streets mentality of deep green social movements now going the way of the keyboard, the hoax has become a formidable tool in the political armoury of post-industrial warriors who’ve found they can jam the gears of carbonated capitalism with their smartphones and a laptop.
Much of the media — including Fairfax’s metro mastheads and The Australian Financial Review website — were immediately sucked in by the Whitehaven ruse and were forced to backtrack with embarrassing “how we were dudded” yarns (but not before the wily operators at Chris Mitchell’s Australian had screen-grabbed the devastating evidence).
After owning up, Moylan name-checked US culture-jamming activists the Yes Men and ABC TV’s Chaser “boys” to explain his tactics, which led to $270 million being cleaved off the Whitehaven share price before market sheep discovered the error of their ways and restored the stock to its former glory.
The initiative taps into a rich vein of global hoax activism that Crikey decided to rank in order of illness. A popular recent maneuver is the “false positive” — where activists put out a devious and fake press release claiming a fossil fuel behemoth is about to do something positive, which forces the company to issue a statement denying their progressivism.
Anti-logging activists drew attention to the company’s love affair with dodgy flatpack tables and chairs by putting out a fake presser claiming it would replace furniture and flooring from native forests with plantation grown furniture ranges by June 2012. Other activists later tagged in-store furniture with fake contest QR codes that linked to an anti-logging site. The real spokesman for Harvey Norman was not amused.
3. The real mining story
The Australian Manufacturing Workers Union and ex-Chaser Charles Firth (“Firth with the Facts”) uploaded a parody site lampooning the Australian mining industry’s 2011 “Our Story” series with their own version starring fake mining billionaire Alan Billison. The thisistherealstory.com.au site thoroughly pissed off global miner Xstrata.
4. Shell gets Arctic Ready
The US arm of Greenpeace made waves last year over a campaign purportedly emanating from Shell that painted the melting of the Arctic as an “opportunity” for the company, complete with a polar bear struggling to make frozen land. The original “viral” video generated a #shellfail hashtag on Twitter. Then, the group staged a fake “farewell” for Shell’s drilling rigs at Seattle’s Space Needle which were docked in Seattle at the time. With energy big wigs looking on, a ceremonial spigot-turning resulted in an undercover Occupy activist being sprayed in the face with black gold.
5. Coal Cares website
In 2011 a Coal Cares website — complete with an offer of free Asthma inhalers — croppped, aimed at US energy giant Peabody. The site was a collaboration between Yes Men development bunker the Yes Lab and a group tastefully called Coal is Killing Kids.
6. Flat earth in Middle Earth
Last July, a fake group of members of the Flat Earth Society turned up to a meeting of climate sceptics — the Climate Science Education Trust in Aotearoa/New Zealand/Middle Earth. Their letter of intent was signed by “Nathaniel Pipe-Blower, Tzar and 33rd degree Grand Wizard Master of the first inverted pancake lodge of the totally awesome Flat Earth Society Ltd”.
7. Conservation International exposed
UK activist journalists posed as staff members of an international arms organisation to expose Conservation International as a “conservation” organisation which exists almost entirely to provide good green PR to any company who asks for it. CI — which has close links to Cargill, Chevron, Monsanto and Shell — turned a deep shade of red when the ruse was revealed.
8. Yes Men in print
In 2009 the besuited Yes Men renegades produced a fake issue and website of the New York Post with the headline “We’re Screwed”, in reference to the coming disastrous impacts of climate change. Three years later, the Post’s distribution area was devastated by Hurricane Sandy.
9. Zombie Frack
Not a hoax per se, but last month anti-coal seam gas activists dressed up as zombies and invaded the current APT7 exhibition at the feted Queensland Gallery of Modern Art. A main sponsor of the exhibition is frackers Santos.