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Left turn for 2UE, with programming in disarray

Right-wing radio presenters are out at Fairfax’s Sydney station 2UE. But replacements remain up in the air and staff have been left hanging over the 2013 schedule.

Fairfax’s struggling Sydney radio station 2UE is in disarray as it seeks to ditch its hard-right strategy by promoting moderate presenters and integrating its operations with The Sydney Morning Herald next year.

Insiders say morale — already low after a dire 2012 ratings performance — is through the floor at year’s end thanks to uncertainty about next year’s schedule. One staffer described the station, currently without a permanent programming director, as a “basket case”; another said it was a “shemozzle”.

There are 10 to 12 producers who don’t know what they’ll be doing next year,” one 2UE insider said. “There are no rosters I’m aware of beyond New Year’s Day.”

Breakfast host Jason Morrison is embroiled in a legal stoush with 2UE’s managers, who want to move the conservative firebrand to the lower-profile drive-time slot. Crikey understands former Australian Idol judge Ian “Dicko” Dickson is management’s pick to host the key slot alongside a female presenter. Ex-Channel Ten Breakfast host Kathryn Robinson is seen as a likely sparring partner.

Morrison is resisting the move on the basis his contract specifies he was hired to host the breakfast slot and he’s said to be furious.

In other developments, Crikey understands One Nation founder David Oldfield, who hosted the evening slot, has cleaned out his desk and will not be back on the station in 2013.

2UE will also broadcast two shows from inside a custom-built studio in the SMH newsroom. The mornings shift, as already announced, will be hosted by current drive-time presenter Paul Murray. Crikey understands this will be followed by a business-themed hour-long broadcast, also from the SMH newsroom, with weekends host John Stanley.

A source close to the project says journalists at the SMH have generally welcomed the move. Some are seeing it as an opportunity to appear on-air and expand their skills to be seen as more than print journalists in a digital environment. But one 2UE insider said: ”The idea is that Kate McClymont will come running in with her latest breaking story. Clearly, this has been thought out by people in radio not people who work in newspapers because most reporters won’t even be at their desk until halfway through the show.”

While saying, “It’s like your fifth cousin once removed moving in,” one Herald staffer says there is no widespread antagonism to the move.

2UE insiders say the station may shift its entire operations to Fairfax’s Pyrmont headquarters in the future if next year’s SMH experiment is successful. This would help the company’s bottom line as it could give up its lease on the current 2UE studios on Sydney’s lower north shore.

One insider describes the 2013 programming strategy as “softer and fluffier, with more chit chat”. Another said: “They want to attract some soft FM listeners and swinging voters with more political variety.”

This is a dramatic shift from the strategy 2UE began in 2011 when it hired Morrison, Oldfield and Michael Smith — all outspoken conservatives — to host its key slots.

Highly-regarded Sydney sales director Josh Busteed recently left to take up a job with the Arab Radio Network in Dubai.

Station general manager Chris Parker declined to comment on next year’s programming schedule, saying it is still being developed and will be announced in coming weeks.

The final ratings survey for 2012 shows 2UE with a 4.3% overall share of the Sydney radio market compared to 15.2% for 2GB which is home to Alan Jones and Ray Hadley.

UPDATE: 2UE announced this afternoon that Jason Morrison will host the 2UE Drive program next year. This leaves the Breakfast slot vacant. 

8
  • 1
    Arty
    Posted Friday, 21 December 2012 at 1:13 pm | Permalink

    Could be good news.

    Maybe I will be able to get the improved SMH news without breaking through a pay-wall.

  • 2
    Hugh Malcolm
    Posted Friday, 21 December 2012 at 1:25 pm | Permalink

    Fairfax has some bad form with honouring contracts. Appalling corporate behaviour
    .
    Have a look at what’s happened with some senior journalists t the smh and age.

    As much as I dislike many of Morrison’d views he is a good person and has been very good to many newcomers in radio.

    He deserves better. 2UE with Dicko. Dicko fail.

  • 3
    The Pav
    Posted Friday, 21 December 2012 at 1:48 pm | Permalink

    Maybe the media will get the message.

    Balance & quality count if you want to have a long term future and that while the Asutralian public will go with the flow for a while eventually their sense of balance will come through.

    If trhe Austlian wants to have any chance of surviving then they should take thios lesson on board

    The biggest question is will Alan Jones survive much longer. He is preaching to a fast declining ( in more than one sense)audience.

    Fox News in the states is starting to face the same constrictions.

  • 4
    klewso
    Posted Friday, 21 December 2012 at 2:32 pm | Permalink

    With only so much to go round, why wouldn’t they “move”?
    Singo’s unbalanced 2GB - sponsored by and run as “Conservatives ‘R Us PR Inc” - has that demographic corralled?
    The only ones that listened to 2UE were those that thought Jones and the rest of “the alter boys” go to far?

  • 5
    Steve777
    Posted Friday, 21 December 2012 at 4:15 pm | Permalink

    Seems like a sensible strategy. 2UE and 2GB have about 20% of the listeners between them, split about 4:1 in favour of 2GB. It would make a lot more sense to leave the wacko right to 2GB and go after the politically engaged left, centre and moderate right. After all, Mike Carlton was quite popular on Sydney radio in the past.

    It’s not just the politics but the style of delivery that must put many people off. I would not like angry voices bellowing over the radio while I have breakfast and get ready for work, even if they said stuff I agreed with.

  • 6
    Cuppa
    Posted Sunday, 23 December 2012 at 3:34 pm | Permalink

    2GB is in the politically Right-wing corner. 2SM the same. The ABC under ex-Liberal staffer Mark Scott has deserted the centre and is marching in the same rightward direction.

    That leaves the Centre-to-Left vacant and uncontested. Good thinking of 2UE to jump in and occupy the fertile territory before another operator sees the opportunity. I wish them every success.

  • 7
    dale ross
    Posted Sunday, 23 December 2012 at 4:54 pm | Permalink

    It may seem a ‘sensible strategy’ but the very ideas of rewarding Fairfax Media for promoting hate and prejudice on radio is an anathema.

    Too little too late. The sooner these radio behemoths plunge and fail , the sooner genuine reporting may come back to the airwaves.

    If Fairfax think that’s Kate McClymont or Dickinson then they haven’t learnt a thing.

  • 8
    John Hargrave
    Posted Monday, 7 January 2013 at 7:34 pm | Permalink

    I can’t even understand what Dicko is saying at the best of times-let alone in the morning-sorry Dicko

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