Crikey



Pill peddlers Swisse deploy Delta ahead of ‘clinically proven’ court ruling

Money is nout [sic] our drive,” Saba explained when the Tele wrote about the father-son research link. ”Its [sic] a means of achieving our key objective of improving quality of life for Australians and the world, and putting back into the community. We’ss [sic] continue to fo [sic] what we do best — making people healthier and happier through our clinically proven products. Ultimately, our consumers are the best judge — and the demand for Swisse keeps growing.

Our consumers are further proof that you’ll feel better on Swisse.”

Other celebrities wrapped into the firm’s web include Ricky Ponting, Sonia Kruger and Tom Hafey.

UPDATE 2:02pm. Sunday Herald Sun ed extraordinaire Damon Johnston has been in touch to request a link to this March 11 story reporting on the TGA probe.  It’s “the most prominent publication of these damaging claims against Swisse to date,” Johnston says.

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Categories: Journalism, Players

One Response

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  1. The court judgement and my comment is now available at:

    http://www.medreach.com.au/?p=436

    Enjoy!

    Dr Ken Harvey
    Adjunct Associate Professor
    School of Public Health
    La Trobe University
    http://www.medreach.com.au
    VOIP (03) 90293697 | Mobile +614 1918 1910 | Fax: +613 9818 1875

    by Ken Harvey on May 26, 2012 at 11:29 am

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