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Tuesday, 12 July 2011

Simons: News Ltd gets smart and lifts the code of silence

by Margaret Simons

News Limited will publish its internal Code of Professional Conduct for journalists on all its masthead websites, following the stoush between Crikey and News Limited spin doctor Greg Baxter over the code not being made easily available to the public.

Today, Crikey publishes the News Limited code in full.

And also today, Crikey editor Sophie Black commits (see below) this media organisation to developing its own code. Not before time.

Meanwhile, chair of the Australian Press Council Julian Disney has weighed in, saying it is “highly desirable” for newspapers and magazines to publish their internal ethical codes. He also announced the council is currently considering whether to issue guidelines on internal codes and complaints systems for print media organisations.

So in other words, its a win-win situation for transparency and availability of internal media codes.

Which has not stopped Caroline Overington of The Australian from describing me as a ranting pork chop this morning over my commentary on this issue over the past few days.

Nor has it stemmed the flow of correspondence from News Limited spin doctor Greg Baxter. Yesterday’s emails, with my response, are on my blog together with more testimony from News Limited journalists about their awareness or otherwise of the code.

This morning’s  correspondence with Baxter is below, with my response, because one of Baxter’s complaints is that I am running this material on my blog rather than in the Crikey email (in fact, it has run in both, sometimes in full, sometimes with links to my blog).

Baxter makes the commitment to publishing the News Limited code in this email, saying the reason it hasn’t been done before is because nobody has asked for it. Readers can make their own assessment of that excuse.

He, and Overington, also point out the code has been available on the ABC Media Watch website for some time. That is true, and I admit I had overlooked that. But how pathetic that, in proclaiming that the code is published, News Limited is forced to link not to its own site but to that of the public broadcaster. How good it is that this will now be put right.

We’ll save commentary on the code for another day. Readers might like to make their own comments, and emails are being received in confidence at Margaret@Margaretsimons.com.au.

Here’s the latest from Baxter:

Margaret, I don’t know why it is that you publish your allegations about News on Crikey but publish my responses on your blog which has a much much smaller readership. Actually I do know why but let’s not go there. That aside, you are in error on several fronts in your response to me as per the link you sent.

It is disingenuous to suggest that Crikey has not yet had time to create and publish a code of conduct. Crikey has been running for what, over a decade? Secondly, Crikey exists only online (leaving aside T-shirts and coffee mugs) so where else could it publish such a code. Thirdly, Crikey sets itself up both as part of the media and as a scrutineer of the media. But it clearly holds itself and its contributors to different standards than those it expects of the rest of the media.

Our code will be added to our masthead websites. There has never been any attempt to withhold it from the public. We simply have never been asked for it to be published in this way. We also honour the codes of the MEAA and the Press Council. Given that you and many others have had access to our policy for years and could have made it public at any time, the attempt to make us look shabby is facile.

Our policy is included in what we call starter packs which are information packs given to new employees before they start. They must sign an acknowledgement that they have received and read this information. In the wake of your item yesterday I had several emails from senior journalists describing you in unflattering terms. One confirmed that he was given a copy of our code when he joined us from Fairfax but that he had never received a code of conduct at any of the three mastheads he worked for in the Fairfax group. I know of two other recently hired senior people who have joined us from Fairfax who have had similar experiences.

You have criticised us for not making the code available. Clearly that is wrong. You have criticised us because a handful or two of our staff claim never to have seen it. I am sure you could find 10 or 20 people at the ABC and Fairfax and any of the FTA networks who haven’t read their codes if you look hard enough. Our code is freely available within the company and provided to all new employees, not just editorial staff. You then claimed our code wasn’t on Google. It is. It comes up on the first page including on the Media Watch website.

So, apparently, our sin now is that we have different policies in different states. You will find the policies are all essentially the same and I guess when we have nothing better to do we could assimilate them all into one policy that applies everywhere to satisfy the pedants who are concerned about a word here or a word there that is different depending on whether you are reading the HWT policy or the NWN policy.

You will be sent the new HWT policy today. It is being released today and editor in chief Phil Gardner is conducting two briefings for staff. These were planned to occur last week but Phil had laryngitis. As you rightly point out, the HWT code has been expanded and updated in a process that pre-dates the NOTW scandal. I am not aware that you have asked questions about it and not received answers but please send me your questions and I will arrange to have them answered today.

Greg Baxter| Director, Corporate Affairs

My response:

Dear Greg, when people respond to my stories, I try to publish that as soon as possible. Your first correspondence to me was sent on Friday afternoon. I put it on the blog because the next edition of the Crikey email was not until Monday lunchtime. I have posted all your correspondence to me as soon as practicable after receiving it, and then have also either published or hot linked to it in the next edition of the Crikey email. While the email has a bigger readership, my blog is free to view, which is not always the case for the email content. Also, your correspondence does drive up traffic.

I in no way excuse Crikey’s failure to develop a code. That was clear in what I wrote in response to you last time. But for News Limited to excuse it’s own failure to make its code easily available with reference to Crikey is ironic, to say the least.

As for awareness of the code internally at News Limited, the material I have published tells its own story, and I am content for people to make their own assessment.

I am very glad that News Limited will now publish the code on all its mastheads, and congratulate you on this decision.

This correspondence will also go on my blog, so you will have the benefit of both audiences.

Yours, Margaret Simons

****

Crikey editor Sophie Black writes:

When it comes to a code of ethics Crikey has always referred internally to the MEAA code of conduct. But we’ll take this opportunity to establish our own code. We’ll draw broadly on the MEAA code and our Crikey mission and add guidelines specifically related to the online space (eg: moderation — see our moderation code of conduct here).

As part of our discussions we’ll look at the code of ethics that inform journalists at outlets like The Guardian, The New York Times, The Age and the ABC.  We’ll also draw on standards from media regulators both here and overseas (eg: bodies such as the US Society of Professional Journalists).

As has been mentioned by Margaret Simons, the Press Council is currently undergoing a “standards review project” in a bid to reframe the organisation’s code of conduct, and has indicated the practice of online publications will be part of the process.

Chairman of the Press Council Julian Disney told Mumbrella earlier this year it is: “…increasingly receiving complaints about on-line content which raise difficult issues about the extent to which existing standards and processes for print need to be adjusted or supplemented for on-line content. The assertion by many editors that the same standards should apply to print and Internet does not appear to be appropriate or realistic in all circumstances. Certainly it is not always being applied in practice, even by some who espouse it.”

We’ve searched for any kind of code of ethics written specifically for a purely online publication, but so far have had no luck. If we’re wrong, we’d like to know. WikiLeaks has faced calls from some academics and commentators to publish its own code of ethics. It currently doesn’t have anything under that description on its website, but its About section explains in detail why it does what it does, how it verifies its material and its commitment to protecting sources’ anonymity.

The basic tenets of journalistic ethics should apply to any news publication and its staff, whether it’s based online or not. But it’s worth examining the rapidly changing online environment when informing our code, for example, providing extra guidelines around online publishing issues such as corrections. The UK Press Complaints Commission has recently published new guidelines for news publications on the prominence they should give to corrections, clarifications and apologies online.

We’re also interested in our readers thoughts on this — email us at boss@crikey.com.au. Once we’ve finalised our code, we’ll publish it on the website. Watch this space …

27 Comments

  1. Pete from Sydney
    Posted Tuesday, 12 July 2011 at 1:20 pm | Permalink

    starting to sound like a personal vendetta to me Margaret…you and Crikey must get enormous pleasure out of the phone hacking expose and how to shift to News Limited in Australia. it is reprehensible behaviour, however it happened in another country.

    small point carrying on like a pork chop is not the same as being described as a ranting pork chop..

  2. Peter White
    Posted Tuesday, 12 July 2011 at 1:28 pm | Permalink

    Can someone please send a copy of the code of conduct to Chris Mitchell and put the highlighter thru 1.1 to 1.5.

  3. Alex
    Posted Tuesday, 12 July 2011 at 1:37 pm | Permalink

    The only commercial news source with which I bother is Crikey. I could be misguided, of course, but I perceive its editorial stance and reporting to be non-partisan, high quality, self-critical and transparent; it’s why I continue to subscribe. That’s not to say it can’t be improved, all endeavours can be improved, for instance, ven my mum thinks I have imperfections (but don’t you go criticisin’ me in front if her!)

    Keep up the great work, Crikey!

  4. Tom McLoughlin
    Posted Tuesday, 12 July 2011 at 2:14 pm | Permalink

    The problem with Rupe is that even at 80 he is dangerously charismatic. Look at the guy, enjoying himself next to that man eating red head protege when he should be grumpy. Sack her? Not on your life. Out to lunch with her in a very public f*ck you to the world as they watch on.

    I finally understand why he commands respect amongst his minions. He is a tough old coot.

    But here’s the memo Rupe - your kids sound like muppets. Literally. How did you get that so wrong?

  5. Ian
    Posted Tuesday, 12 July 2011 at 2:24 pm | Permalink

    News Ltd and a code of ethics? That one is going straight to the poolroom.

  6. SusieQ
    Posted Tuesday, 12 July 2011 at 2:32 pm | Permalink

    News Ltd really are a sensitive bunch of little petals at the moment aren’t they?

  7. rubiginosa
    Posted Tuesday, 12 July 2011 at 2:36 pm | Permalink

    The code has been available on the ABC Media Watch website for some time.

    Your market failure broadcaster at work.

  8. tinman_au
    Posted Tuesday, 12 July 2011 at 2:50 pm | Permalink

    I thought Peter was kidding till I read those points and realised that their constant breaches of them was why I stopped buying The Australian.

    Kinda makes you wonder if The Oz would be doing better if they actually stuck to their code more stringently…

  9. Meski
    Posted Tuesday, 12 July 2011 at 3:14 pm | Permalink

    They forgot 1.11

    1.11 - don’t get caught.

  10. negativegearmiddleclasswelfarenow.com
    Posted Tuesday, 12 July 2011 at 3:27 pm | Permalink

    UK News International is a toxic brand -

    USA Fox News is hiding phone hacking as business coverage -

    Roger Ailes knows just how buggered it is.

    At home News Ltd can’t hide - it has a few stains.

    News Corp as brand will never be same.

    Rex Connor this week is for you

    Dylan said

    it’s all good

  11. Nearlythere
    Posted Tuesday, 12 July 2011 at 3:36 pm | Permalink

    The irony is that, at first glance, the Code looks pretty good. The problem seems to be more that the meaning has somehow been lost in translation….

  12. david
    Posted Tuesday, 12 July 2011 at 3:55 pm | Permalink

    Pete from Sydney. Your defense of News Ltd is a joke. Give it time brother give it time.

  13. klewso
    Posted Tuesday, 12 July 2011 at 5:10 pm | Permalink

    Fair crack Margaret!
    Imagine how exhausting it must be assigning standards of behaviour, as well as a chore list, to everyone else (except their Limited News Party) - the follow-up to make sure they meet the criteria you set for them, to find they’ve failed and then generating the sort of commensurate publicity - so everyone else can “vote accordingly”? Especially if you’re not elected yourself?
    Probably not enough energy left to make sure you’re up to the same scratch - let alone to know where that “scratching pole” is?

  14. paddy
    Posted Tuesday, 12 July 2011 at 5:22 pm | Permalink

    LOL Well Margaret, for a pork chop, you make a damn fine journalist…
    Whereas our dear Carloline O…………….. Well perhaps it’s best we don’t go there. :D

  15. Liz A
    Posted Tuesday, 12 July 2011 at 5:34 pm | Permalink

    wow Margaret, well you are now not just carrying on like a pork chop. You, and Crikey have copped a real spray:

    Simons’ campaign against News Ltd is toxic, foul, unsubstantiated, and wrong. To our mind, she ought to be ashamed of herself, smearing the vast bulk of Australian reporters who work for News, or who once worked for News, or who might one day wish to work for News, which covers pretty much every reporter in the country (and, no, we don’t count Crikey hacks, who wish they could have jobs at proper media outlets.)

    Also to Diary’s mind, the fact that she lectures journalism students on ethics is deeply troubling. News Ltd reporters are accused of precisely nothing, and to carry on as if they’ve been tarred with the same brush as UK reporters in 2006 is disgusting.

    Simons is going on about having 10 comments - a whole 10! - from people who agree with her about News, but how many comments does she think we at News get about the disgusting little website - meaning, Eric Beecher’s nasty little shit sheet, Crikey - every week?

    A truckload is the answer, mostly from people unfairly accused; never given the opportunity to respond to balderdash put out by the adolescents who work there, to whom we have to say: I’m sorry, but we don’t read that rubbish, let alone try to respond to it. Our advice to the many who write in about Crikey?

    Well, it’s Crikey - nobody takes its seriously, and who really cares?

    well, obviously Overington takes it seriously: she has devoted a fairly amount of space to this rant.

    I think you have hit a (raw) nerve. Well done!

  16. Clytie
    Posted Tuesday, 12 July 2011 at 5:56 pm | Permalink

    Good work on this, Margaret. I’m waiting for News Ltd to say they had a code but the dog ate it.

  17. Matthew Brennan
    Posted Tuesday, 12 July 2011 at 6:09 pm | Permalink

    Nearly there:, I think you mean “honoured in the breach”. Like the Constitution of the Union of the Soviet Socialist Republics (1936 edition) ……

  18. MichaelS
    Posted Tuesday, 12 July 2011 at 7:20 pm | Permalink

    Hey Sophie - make sure the words are right when the new Crikey code us finalised. “The basic tenants of journalistic ethics…” will surely become “The basic tenets of journalistic ethics….”

  19. znotty Grunt
    Posted Tuesday, 12 July 2011 at 8:24 pm | Permalink

    @Pete from Sydney

    I for one am loving it.It couldn’t happened to a more deserving bunch a scumbags.I hope Murdoch is destroyed by this.He deserves it.

  20. Roberto Tedesco
    Posted Tuesday, 12 July 2011 at 10:12 pm | Permalink

    Meanwhile Cathy O. is out there, somewhere, in the midst of the eastern suburbs camped outside a Labor candidate’s house - pushing the barriers of serious journalism big time.

    What a parade of jokers this “News” shambles is.

  21. Chris Gulland
    Posted Tuesday, 12 July 2011 at 11:37 pm | Permalink

    “The Little Crap Sheet that could” Oh dear me please Ms Cathy O where is your professionalism and your balance, in writing such a piece
    I subscribe to Crikey daily. I purchase your product once and week, I wonder why?

  22. klewso
    Posted Tuesday, 12 July 2011 at 11:38 pm | Permalink

    Funny when you look at what seems their m.o. - “news” seems to be “sucker-bait”, and “entertainment” a diversion.
    In their hubris and arrogance, not to mention “breath-taking ignorance (for well-paid executives - of what happens under them), come settling time”? This “aura of immunity (to anyone else’s normality)” they seem to think they can operate under.

    Do they carry on as any more than “World’s Biggest Lobby Group”? Lobbying the “public (opinion)” - including “for votes”? The way they can “open doors to government, for you/make ‘em an offer they can’t refuse” - in return “selling PR protection” to government?

    While they simultaneously run these high-minded, moral crusades like “anti-bullying”, without any sense of irony?

    You can almost imagine signing off any correspondence “Murdoch And Friends In Anticipation”?

  23. tinman_au
    Posted Wednesday, 13 July 2011 at 1:00 am | Permalink

    Too bad Caroline can’t actually…you know, write. The internet is chock full of forums full of her style, why would you bother to pay to read it?

  24. Syd Walker
    Posted Wednesday, 13 July 2011 at 7:58 am | Permalink

    I stopped reading after the first four points of News Ltd’s Professional Conduct Policy.

    1. Accuracy
    1.1 Facts must be reported impartially, accurately and with integrity.
    1.2 Clear distinction must be made between fact, conjecture and comment.
    1.3 Try always to tell all sides of the story in any kind of dispute.
    1.4 Do not knowingly withhold or suppress essential facts.

    As an observer of Murdoch’s media products for several decades, I can only conclude this policy is some kind of joke. No wonder News Ltd doesn’t seem keen to publish it online itself.

    One might almost speculate there’s an unwritten code for successful employees, passed on in whispers only: “See how many violations of the Conduct Policy you can clock up per hour”.

  25. Meski
    Posted Wednesday, 13 July 2011 at 9:39 am | Permalink

    @LizA: Does she really speak in the royal we? “To our mind,” …

  26. klewso
    Posted Wednesday, 13 July 2011 at 11:16 am | Permalink

    Why haven’t “Murdoch’s minions” been spying on those of “a conservative bent”, to find out and pass on, what they’re up too?
    Or, if they have been hacked (and there is “no favour shown”) don’t they mind “enough to voice umbrage”?

  27. klewso
    Posted Wednesday, 13 July 2011 at 11:22 am | Permalink

    Syd, reckon a “spell checker” was used for that compilation of “funny words” (like “impassiality”, “I’m inta gritty”, “who’d want to press a sup”??)
    “Self-regurgitation really works”, huh?