tip off

Last page for book buying? Carr, Cunningham, Rosenbloom on REDgroup

REDgroup Retail — Australia’s largest book retailer under chains Borders and Angus & Robertson — is either a victim of foreign online retailers (and the federal government’s rejection of recommendations to open up the local market) or simply a bad business badly run. And probably both.

The private equity-backed group voluntarily went to the receivers yesterday, with debts of more than $130 million. REDgroup chairman Steven Cain blamed competition from foreign retailers like Amazon, who avoid charging Australian GST and duty taxes. Across the world the growing share of direct internet delivery is driving sales lower for high-cost physical retailers; the Borders Group in the US — no relation to the Australian company — also filed for Chapter 11 bankruptcy yesterday.

But many in the Australian market saw this coming. Crikey reported in August the company was slashing its range while jacking up prices as debts mounted. Industry insiders report today the company had a strained relationship with suppliers and stores over ordering bungles. It’s unclear how the franchise arrangements with 170-odd stores — employing some 2500 staff — will be impacted by the impending financial restructure. But publishers and even rival sellers are worried.

Crikey sought reaction from across the sector…

Bob Carr, former NSW premier and Dymocks board member (from his blog Thoughtlines with Bob Carr):

That’s protection for you: you shore up jobs in a clapped out factory that is doomed to close eventually, but you lose them in retail and service.

In the face of internet purchases and the arrival of e-books, the position of Australian bookshops and the jobs associated with them demand the opening up of the market, that is, competition at the wholesale level to give us cheaper books.

The silliest argument advanced for book industry protection is that it subsidises publishers so they can bring more Australian works into print. Bullshit. No publisher has ever been able to nominate a single work that has been printed on non-commercial grounds. And if there has been a flourishing of Australian literature as this protection has been enforced it has escaped me and most Australian readers.

Henry Rosenbloom, founder and publisher of Scribe Publications:

The REDgroup story is indeed a cautionary tale, but not of the type Carr (or some others) think. This is not a territorial-copyright story. Nor is it an internet-takes-over bookselling story.

Borders/A&R in its REDgroup incarnation was a very badly-run business, for which the owners, PEP, are responsible. The managers were bovver boys who alienated all their inherited knowledgeable staff (who left), made appalling decisions about stock selection and presentation, and tried to treat books like potatoes. They never listened, so their business declined drastically, and they ended up trying to sell giftware instead of books. It’s a very good example of why bookselling is not a corporate business — it’s a hands-on, detail-intensive business, with low profit-margins. Only people who love it and know what they’re doing can make a success of it — internet or no internet.

It’s also a good example of how hopeless our business journalism is. Everybody and his dog in the industry knew for years that Borders/A&R were in trouble, even while they were trying to ready the business for a float. Yet no journo had the contacts or the wit to chase the story. If they had, yesterday’s announcement wouldn’t have been such a shock — and people wouldn’t be making wrong, knee-jerk pronouncements about what it means.

Scott White, Sales and Marketing Director of Murdoch Books:

It’s worrying from our perspective because it’s 170-odd outlets that sell books today that potentially may not be there somewhere in the future. And you can’t replace those sales. Of our Australian business they account for 18% of our business. So that’s absolutely material. You’d think you might be able to replace half of it somewhere else but you certainly wouldn’t be able to replace all of it.

If that business is at risk [we need to look at] what can we do to replace it domestically. In terms of our Australian business it’s probably 10% of our top line which could transfer to the same percentage of our bottom line. But it’s not a question we have the answer to yet.

Sophie Cunningham, author and former publisher:

I don’t see this is about parallel importation… I do think the market is shrinking, which means that the bookshops that do survive have to be really tight, really on top of things… I don’t think it’s the death knell for independents — they don’t have as many customers but their customers are more loyal, the independents have a stronger base to draw on, whereas a franchise customer base ebbs and flows.”

People purchasing their books online is eating into market, yes, and I suspect it’s particularly eating into chains… Of course there are examples of very well-run book stores within chains that inspire loyalty but customers still don’t feel as bad not shopping at Borders as they do about their local independent. Then there is the fact that the dollar is particularly strong.

I’m not suggesting that independents are immune to all of this, the little bookshop that’s been in Bondi forever is closing, for example, the market is shrinking and bookshops are going to get knocked off. [But] to talk about digitised books and their effect on book shops is premature. Buying books online is the issue currently rather than e-books.

Maree McCaskill, CEO of the Australian Publishers Association:

There were warning signals around in the marketplace before Christmas they were having problems. If you’d said to me that Dymocks, QBD, Angus & Robertson and Borders had all put themselves into administration then I would say yes, the book industry has a major problem. But it’s one chain, and I think ultimately, it’s not parallel imports. It’s essentially their business model, versus some of the others who are in similar tough times but managing through.

Consumer buying habits are changing, people want to shop online, more and more Australians are taking advatange of the dollar, comparing prices, can see they can get it much cheaper overseas, on the internet and provider, and that’s where they spend their dollar. They have no loyalty for Australian business, they have no care whether its here or overseas. I can’t blame them for that, but peculiarly, you see in Europe a much greater pride and concern about their own country’s businesses.

Ultimately if you look at the stats of the average shopping price, it’s cheaper to buy in Australia. Your question is, does everyone move online? The issue is that ultimately you will see the demise over time of the retail sector. People want the convenience of direct delivery shopping online and that will challenge all of the structures.

Mark Rubbo, Managing Director of independent bookseller chain Readings:

I don’t know what it means for independent booksellers. In a way it’s a shame for the whole industry because in the current climate books are very uncertain and I can’t see any big company picking it up, so they’re going to be closures. The independents and Dymocks will benefit to some extent, but probably a lot of the sales will be lost.

In a way it’s a shame, businesses like [Readings] we deal with middle-class professional demographics; Angus & Robertson sold out in the suburbs, and those people are not going to have access For the industry as a whole it is a great worry.

Fair Imports Alliance — a coalition of retailer and wholesaler associations — spokesperson Brad Kitschke:

There have been reports that the worth of retail sales made online in Australia make up only a small percentage of total retail sales, but these figures include grocery sales as well as money spent in cafes, restaurants and takeaways. To work out the real impact of online sales, you can’t compare someone buying milk and bread with someone buying books, a camera, shoes or clothing.

Some specific retail categories within the retail sector like books, music and toys are being hit even harder as consumers shift towards the world wide web to compare products, prices and make between 15-20% of these types of purchases online, with up to 40-60% of these sales going straight overseas.

23
  • 1
    julian.smith
    Posted Friday, 18 February 2011 at 1:34 pm | Permalink

    Maree McCaskill, CEO of the Australian Publishers Association:

    ” ….. Ultimately if you look at the stats of the average shopping price, it’s cheaper to buy in Australia.”

    Deluded nonsense

  • 2
    skink
    Posted Friday, 18 February 2011 at 1:44 pm | Permalink

    they have failed for one simple reason - they are too bloody expensive

    the last paperback I bought I bought in an Australian high street was over thirty dollars.

    for the same price I bought a hardback first edition new release online, signed by the author, including shipped from the US.

    I am now an evangelist for Powells.com, and will not shed a tear for Borders

  • 3
    chief
    Posted Friday, 18 February 2011 at 1:50 pm | Permalink

    I would MUCH rather wander through a big book shop, picking out a few titles here and there than shop online. But it is now a hideously expensive luxury.

    If only book shops realised just how ripped off people feel when they see the same book they bought at the shop for $30, online at little more than $12 including postage from overseas.

    Or as an EPUB file in a torrent listing for free…

  • 4
    Suzanne Sheil
    Posted Friday, 18 February 2011 at 3:15 pm | Permalink

    I do feel a loyalty to Australian business and try to support it wherever possible, particulary by shopping at my local independent bookshop. However when it comes to paying more than double for many books that I am interested in compared to buying them online there is really no choice.

  • 5
    botswana bob
    Posted Friday, 18 February 2011 at 3:38 pm | Permalink

    I never thought I’d agree with the likes of Bob Carr but he is correct: The ALPs silly protectionist policy will ruin — in fact is ruining — book selling here. I’d be happy to support the local bookseller if the price differential was, say $5. But when I see a book here for $49.95 that is $26.83 delivered from overseas on the net, well, there is no way any consumer wouldn’t go for a price difference of over $20.

  • 6
    gaustin
    Posted Friday, 18 February 2011 at 3:42 pm | Permalink

    Well said Julian
    Its now four years since booksellers stopped selling professional IT books - simply becuase we buyers realised that we could buy superior publications online and save money. So I spend over $500 per annum with Amazon.

    I love my local bookstore and know the owner well. It is flourishing because the owner knows the market, does not try to comptete against Kmart and the staff always make you feel welcome to browse and are very knowledgeable. My wife and i are probably buying 3 to 4 books a month there.

    They are very aware of which writers are been interviewed on tv and radio because they always have people coming in requesting

    ” you know that book, by that writer can’t quite remember the names but they were on so and so’s show yesterday…..”. And hey presto they have another sale - even if they have to order it in.

    She understands marketing and has just had her best sales and profit months ever!

  • 7
    Maree McCaskill
    Posted Friday, 18 February 2011 at 3:53 pm | Permalink

    If you look at the exchange rates for the Australian dollar on a rolling ten year average you will find that minus the GST the price of Australian books has been equal to or lower than the US and the UK. That was even accepted by the Productivity Commission.

    Right now the Australian dollar is at an all time high and so your purchasing power is considerable in the on line overseas markets. You have that freedom of choice.

    My ethics and values tell me that as an Australian if I want to continue with the high standard of living that we all enjoy, with a much higher minimum wage per hour than the US or the UK, then I put my dollar with an Australian business that employs people here, pays business taxes, pays GST and has an investment in the future of Australia.

    I choose not to buy at an overseas on line business that contributes nothing to our economy other than collecting our money.

    Books are not just another widget in a product line. I respect the creative endeavours and determination of all content creators who deserve to earn royalties from their intellectutal property and not be pirated by some internet users who think everything should be free.

  • 8
    Joanna
    Posted Friday, 18 February 2011 at 4:04 pm | Permalink

    It is many years since Angus & Robertson could have been described as a bookshop. The rot didn’t begin with the REDgroup, but many years before, probably when Gordon Barton took it over in the 1970s, stripped the old store of its second hand section and refitted the decor in primary colours. The supermarket model of bookstore, where the staff only know how to scan the bar code on the back, is on its way out – and this should not worry anyone.
    In my particular corner of inner west Sydney there has been a significant increase in the number of bookshops in the last 20 years, selling both new and second hand books. They work because the staff know and love books, are readers themselves and are prepared to help seek out the book customers are looking for.

  • 9
    Stiofan
    Posted Friday, 18 February 2011 at 4:33 pm | Permalink

    @Maree McCaskill

    I choose not to buy at an overseas on line business that contributes nothing to our economy other than collecting our money.”

    I guess we’re very lucky that the Chinese don’t feel the same way about buying Australian iron ore!

    I respect the creative endeavours and determination of all content creators who deserve to earn royalties from their intellectutal property and not be pirated by some internet users who think everything should be free.”

    And I don’t respect anyone who makes such outlandish statements. Are you seriously suggesting that Borders and A&R were brought down by internet piracy?

  • 10
    drmick
    Posted Friday, 18 February 2011 at 4:40 pm | Permalink

    I did 15 years of post graduate study. I will not shed a tear for them in any way shape or form. Had it not been for the deals with the Universities book clubs and exchange days, text books and recommended reading would have exceeded course fees. Now I know why they could offer the discounts they did.
    My daughters text books are roughly five times the price that I paid for the same or reprinted texts some 30 years ago.
    To go the Gerry Harvey line was beyond the pale; even if they fostered or even encouraged local writers, there would be some justification for assistance and the extra costs.
    Online ordering is quick , convenient and delivered on time.

  • 11
    kiml
    Posted Friday, 18 February 2011 at 4:59 pm | Permalink

    International e-purchases is a generational backlash. Australian consumers have been treated as fooled by retailers (every industry) for too long. High prices and little range, what’s there not to hate. Australians have access to overseas media, we know what were missing out on.

    5-10 years ago it was early adopters, now the masses have joined in.

    re the ‘in-europe-card’: I think you’ll find its common place for europeans to shop for bargains across international borders.

  • 12
    Socratease
    Posted Friday, 18 February 2011 at 5:22 pm | Permalink

    I used to frequent Borders for their range and depth of stock of books, CDs and DVDs, and for its great CD sampling system, but I have watched it slip into oblivion over the last 5 years or so.

    The last time I shopped at Borders was when they marked up a book at point of sale. I’ve never had that happen at any shop ever before. Bugger Borders. You can go to hell in a handcart.

  • 13
    Aphra
    Posted Friday, 18 February 2011 at 5:24 pm | Permalink

    @Maree McCaskill - it’s not a matter of ‘touchy-feely’ patriotism, at all. Waterstone’s are closing down all over the UK (11 last year), being replaced by the supermarkets and the internet, too.

    Many publishers and distributors are just too greedy and too slack to consider innovative production methods. They also sell to big chains at a price which is denied the small, local, valued, independent bookseller, I’m told. It’s not as if Australia’s publishing industry has not been forewarned for years, either. Now doing a ‘Harvey Norman’ just won’t wash.

    Last Xmas, I bought a book by an Australian on the internet for $25.51, postage paid. The identical book was on sale at A & R for $84.95; Borders $94.95 and $146 at Abbey’s. Even if GST were imposed on this sale and the $A dropped significantly, I’d still be better off buying from the internet.

  • 14
    Socratease
    Posted Friday, 18 February 2011 at 5:28 pm | Permalink

    And a memo to Australian publishers and booksellers generally: nobody owes you a living. The GST line you are pedaling is a crock and you know it. Like small farmers you are being replaced by big operators who have the economies of scale to provide goods at prices people want to pay. Welcome to the 21st century.

  • 15
    chief
    Posted Friday, 18 February 2011 at 6:59 pm | Permalink

    a rolling ten year average … minus the GST the price of Australian books has been equal to or lower than the US and the UK.”

    I can’t see how that is possible unless you are hoovering up all the warehouse $2 remaindered book sales into that figure.

    Not one single book I’ve bought locally was more expensive online. Not one single book I’ve bought online was available cheaper locally.

    Even the Borders.com.au used books are all from US-based suppliers.

    Amazon leaves the local chain bookshop offerings for dead. You cannot continue to rely on loyalty with high prices, relatively small selection and unhelpful staff. Simple as that.

  • 16
    Chris Stewart
    Posted Friday, 18 February 2011 at 9:35 pm | Permalink

    Like many others perhaps, I was so incredulous in response to this comment following that I broke my by-habit-basically-never-comment:

    Ultimately if you look at the stats of the average shopping price, it’s cheaper to buy in Australia. Your question is, does everyone move online? The issue is that ultimately you will see the demise over time of the retail sector. People want the convenience of direct delivery shopping online and that will challenge all of the structures.”

    Show me where to buy books, on average, cheaper in Australia, and I’ll do it!!! Otherwise you’re living in a fantasy land Maree McCaskill!

    FYI on average for the past decade I have bought 1 book a week. Think about that: its quite a lot IMO (and don’t ask my wife about their storage). I buy across a wide range of topics, publishers, authors… academic, fiction, by authors in all sorts of countries - including Australia. NEVER have I found a book cheaper (not sitting in a remainder bin of please take this for a buck to save me space) in Australia than I could have it delivered to my door from overseas. NEVER.

    But asides from price, yes, there is something grand about direct delivery. Also direct access to reviews, recommendations, multiple book ‘cover’ descriptions etc. Frankly, can’t see ANYTHING that a local book store can give me to aid the experience. Can you? Yes, a few times I’ve run to book stores to get a title immediately… and guess what, even with Australian authors, I’ve wasted whole Saturday’s going form one store to the next, getting little to no useful assistance, and finding they simply don’t stock it, or they’re out… so any apparent convenience of the local book store is a load of rubbish - unless all you’re buying is rubbish.

  • 17
    Angel_Trumpet
    Posted Friday, 18 February 2011 at 10:19 pm | Permalink

    Yes, REDGroup was an appallingly-run business, with its Borders stores beginning to resemble gift shops and prices higher than RRP on most of its backlist.

    However, it’s important to keep in mind that ordering cheap books online from the US one also assumes part of the social responsibility for the poorer working conditions, lower salaries and rights of those employed in the US book industry, the environmental cost of flying thousands of individually-packaged books between continents on a daily basis, and a partial contribution over the long term to a significant reduction in GST revenue and the inevitable tax hikes.

    There are other concerns involved in purchasing $10 books from overseas beyone receiving the cheapest price! Anybody at all concerned about the environment, Australian employment rates or the tax revenue available for spending on the public good in Australia needs to have a slightly more complicated thought process whilst shopping online than “must find the cheapest price.”

    http://angeltrumpetsanddeviltrombones.blogspot.com/2011/02/independent-bookshops-or-online-giants.html

  • 18
    brandonofaus
    Posted Saturday, 19 February 2011 at 1:15 am | Permalink

    A lot of retail stores are blaming the internet for their problems, and although it is having an effect, there are other reasons aside from price that people are turning to the internet to shop.
    I stopped going into shops 3 years ago and here is why….Shops have taken away the enjoyment of shopping and turned their stores into maximum security prisons, thousands of security cameras tracking your every move, aggressive security staff that stare at customers, aggressive police patrols in shopping centres, number plate scanning, cell phone tracking, shop staff that treat customers more like criminals then people spending money in their store, security cameras that are so detailed they can read the text on your phone and record what number your dialing, bag searches, and on and on and on.
    If shopping centres and shops dont put an end to all this aggressive security they will all be closed within 5 years as people turn to the internet to get away from this.

  • 19
    Socratease
    Posted Saturday, 19 February 2011 at 3:29 am | Permalink

    Meanwhile, according to ABC Online:

    Borders and Angus & Robertson book stores are under fire for refusing to honour the face value of gift vouchers. Customers attempting to use gift vouchers are being told they have to spend double the value of each certificate. No legal action can be taken against the company because it is in voluntary administration.

    Yeah, DeadGroup, that’ll work! LOL!!!

  • 20
    Dermot McGuire
    Posted Saturday, 19 February 2011 at 11:52 am | Permalink

    this is not a new situation. I did my first UK direct book and record orders in 1978, using overseas bank drafts. it gave me choice within a reasonable timeframe.

    Now to get anything promptly whether language book CD or music score I must look overseas to the UK or US.

    Needs must.

  • 21
    zut alors
    Posted Sunday, 20 February 2011 at 5:18 pm | Permalink

    For Brisbane bookworms not obsessed with reading the newest releases hot off the press there is the Lifeline Bookfest held each January and June. The books are second hand and there is an enormous selection (from memory I think the equivalent of 2 kilometres of trestle tables laden with books).

    At the recent Bookfest I scored 21 books for a total of $51: most of them were in near-pristine or good condition. And sorting through the piles is a great treasure hunt. The thought of browsing in a Borders or Angus and Robertson chainstore would never occur to me, they’re the literary version of Hungry Jacks.

  • 22
    Pdaddy
    Posted Monday, 21 February 2011 at 1:38 pm | Permalink

    Who was the boob at the end? Fair Imports Alliance. As the kids say, “Whatever!”

    I’d prefer to shop in bookstores but my tastes are nearly catered for as online and the prices online are just so much better its laughable.

    No tears wept for Borders, its like crying a McDonalds closed. How many independents did they send to the wall..in fact that seems to be their whole reason for being.

    The independents who know what they are doing should be fine because they can cater for their clients taste. Borders and co just fill their shelves with dung.

  • 23
    green-orange
    Posted Tuesday, 22 February 2011 at 2:33 pm | Permalink

    As for the argument about Australian jobs :
    It is cheaper to print books in Australia in short runs than it is to airfreight them in from the UK - notice that the cheaper books are locally printed. The days when they had to ship in plates from Britain were gone 30 years ago.
    But what do the publishers care ? They just add it to the price anyway, knowing that Australians will have no choice.

    Personally I think e-books are a fad.
    There is no cost saving because the price is made up of the retailers margin (80%), the copyright, and the publisher’s margin. The cost of actually printing the book is insignificant. The cost of airfreight is about 5 times the cost of printing.
    Even then, the expense of preventing piracy on e-books will be more than the freight cost.

Womens Agenda

loading...

Leading Company

loading...

Smart Company

loading...

StartupSmart

loading...

Property Observer

loading...