W-O-eful Oprah coverage … kid-sized paywall
|
New Matilda saved! Sort of. With 10 minutes to go and $25,000 remaining in the New Matilda subscriberthon, things were looking a little desperate for the opinion and analysis website. It was attempting a community-radio style subscriberthon, the largest crowd-funding of its type for online journalism in Australia. And then …
Shortly afterwards an email appeared, outlining the offer in more detail. A total of $151,458 was raised through subscriber donations. Editor and owner Marni Cordell saw the $175,000 target as the very minimum to get the site running for a year. As the latest editorial says:
Not quite the hoped-for white knight, but a decent offer. Crikey hopes they give it a crack. — Amber Jamieson O-dear: The Tele has Oprah fever. It’s a bird, it’s a plane … no, it’s a klutzy mutant without a functioning braking mechanism. Front pages across the nation today worked themselves into a frenetic lather when news of Hugh Jackman’s Oprah show stunt going wrong hit the wire. “OMG!” shrieked the (w-O-efully renamed) Daily Tel-O-graph, whose headline writers were apparently so distraught they lost all powers of articulation. Thankfully, the folks over at The Sydney Morning Herald were coping a little better, managing to string together an actual sentence with “Cut! Jackman’s flying visit a show-stopper”. Meanwhile, the dastardly Herald Sun crew saw their chance for a misguided pun and ran with it, cheekily exclaiming “Hugh’s a Hit with the Big O!” alongside photo of the X-Men star, eye bloodied and squinting.
Mega-watt smile undimmed by the mishap, Jackman’s leading news item ran along with reports of the 2010 Year 12 academic results — undoubtedly, Knox Grammar School’s 1986 captain did his bit to promote the institution’s educational credentials by slamming head-first into a solid wall. With Mama Oprah there to kiss it better, Jackman continued with the show’s filming despite a noticeably swollen, blotchy eyelid. Bet he wishes he really did have Wolverine’s powers of regeneration. — Crikey intern Alexandra Patrikios A paywall for the kids. Forget mixed lolly-bags and crappy Reject Shop toys — if the newest tween venture by Pacific Magazines is anything to go by, kids are spending their pocket money online. The company announced today its popular K-Zone magazine would be launching the “first opt-in paid online subscription model in Australian consumer magazines”, no doubt spotting a lucrative new opportunity in the previously overlooked pre-pubescent investor market. According to Pacific Magazines Youth Publisher Mychelle Vanderburg, the new VIP service will offer kids the opportunity to explore a “fun, learning environment” where they can enter competitions, play online games and create personal avatars — all for the princely sum of $2.95 a month. Piggy banks across Australia must be shaking in their porcelain hooves. K-Zone editor Daniel Findlay is confident kids will be willing to cough up for the new service, which he terms a “safe and controlled environment”. Apparently in-touch with the discretionary spending habits of his tween readers, Findlay says the new site over-delivers in terms of value for money. Notably, it includes a virtual prize system that encourages kids to raise online points to claim real-world prizes, thereby educating “children about the values of saving and managing money”. — Crikey intern Alexandra Patrikios Britons still reading newspapers, despite online increase
AP cuts its 26-year-old graduate program
Clay Shirky on the death of the scoop
Reuters ramps up to ‘fill gaps’ in overstretched US news
Yahoo struggling to keep up with Google and Facebook
Facebook, the Grinch that stole the Christmas card
|
|
|
|









One Comment
K-Zone magazine is not the “first opt-in paid online subscription model in Australian consumer magazines”. CHOICE has been around for over 10 years - http://www.choice.com.au.