Fairfax scrambles to prop up Weekly … APN under fire
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Melbourne Weekly scrambles for a piece of the action. The appearance on Melbourne streets yesterday of Age-turncoat Antony Catalano’s real estate glossy The Weekly Review has shone the spotlight on the declining fortunes of Fairfax rival The Melbourne Weekly. This week’s edition of the slimmed-down mag, renamed from the ponderous ‘The Melbourne Weekly Magazine’, contained almost no houses from its eastern suburbs distribution area — Catalano having poached the bulk of advertising from the usual gold-plated catchment areas of Armadale, Toorak and Camberwell. Well-heeled Fairfax readers would have been shocked to discover instead that their next dream home was located in less salubrious suburbs such as Wandin North, Doncaster East or the bushfire-ravaged Flowerdale. With its page count tumbling, Fairfax hopes to revitalise the Melbourne Weekly’s fortunes by recruiting columnists from other branches of its media empire — this week Age footy writer Caroline Wilson makes a bizarre appearance and next week readers will get to take in the (temporary) delights of Underbelly co-author Andrew Rule. Acting-editor Dan Stock continues to stand by the sinking ship, writing unconvincingly in his editorial that “our commitment to you, our community, is unwavering”. — Andrew Crook Remember the Anzacs — and our new TV show. A bit of cynical cross-promotion by Channel 7 during the Anzac parade before the AFL match on Sunday. Playing the theme to The Pacific, a show about US Marines, is a bit much. — a Crikey reader Shareholder scrutiny of APN shows low accountability
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