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Tuesday, 24 November 2009

Datapig: what the rich people are reading

by Datapig David Gillespie

Ever wondered how much money they bloke next to you on the bus is earning? A quick glance at what he is reading might give you a clue.

The percentage of the readership of each of Australia’s major print publications has been graphed for your viewing pleasure. I’ve also included the relevant datapoint for Australia as a whole.

Newspapers2

*Data compiled from a survey of the online demographics information provided by each print publication as at 20 November 2009.

3 Comments

  1. John White
    Posted Tuesday, 24 November 2009 at 1:56 pm | Permalink

    Wonder where the Toowoomba Chronicle rates on the scale
    We know it is one of the worst papers in the planet in a town where more the half the population are scared to drink recycled water

  2. Mark Duffett
    Posted Tuesday, 24 November 2009 at 2:56 pm | Permalink

    It’d be interesting to see where Crikey plots.

  3. Doug
    Posted Tuesday, 24 November 2009 at 3:26 pm | Permalink

    You know, it amazes me that the Canberra Times is consistently omitted from these surveys. I would be very interested to see the % of its readers with a $50K + income. I suspect it would be significantly higher than most of the others. And frankly, it’s a disgrace that the national capital’s newspaper is left out.