tip off

Media Watch goes behind the nudes on Twitter

Two months ago I had a throwaway, smart-arse thought as I sat on the lounge in front of Media Watch, so I tweeted it:

I will seriously do a nudie run around Brunswick if Jonathan Holmes ever says “pwned” on Media Watch.

And three nights ago Jonathan Holmes said it:

Which means that Garry Linnell and Paul Kent, and their first-rate sources, to use a word beloved of the computer-gamers, have been well and truly pwned.

That’s P-W-N-E-D. And I didn’t know the word either, until I started using Twitter. I rather like it.

In the time between my flippant tweet and Holmes’ utterance, the whole #PwnedNudieRun thing took on a life of its own, with an ever-growing group of devotees virtually gathering on Twitter each Monday night to collectively discuss Media Watch, fingers crossed that Jonathan might utter That Word.nud

While the nude climax of PwnedNudieRun was pretty bloody hilarious, and brought laughs to hundreds of people (even getting  a snarky mention in The Oz, it was the build-up that made #PwnedNudieRun special.

There are a handful of TV shows that make Twitter light up like a Christmas tree as hundreds or thousands of viewers discuss the live broadcast with Twitter friends, Twitter acquaintances and Twitter strangers. The ABC’s Q&A is one good example, and the special Hey, Hey It’s Saturday episodes threatened to melt the Twitter servers. Through #PwnedNudieRun, a community of Media Watch fans gathered each week to discuss the show as it went to air, using the hashtag #MediaWatch (along with #PwnedNudieRun, of course.)

Some of the chatter was pointless, some of the chatter was nothing more than cheap jokes, but some of the chatter was genuinely useful debate and exchange of ideas, triggered by whatever was on that night’s episode. One week, a lot of us even turned against Media Watch (don’t tell Jonathan), forming what seemed to be a majority opinion that the show was a week behind the cutting edge of debate about a particular issue.

The fact that the host of the show became aware of our silly little dare shows an admirable level of interaction with the audience on the part of Holmes and the production team. As the final episode of the year approached, Jonathan started throwing out via his own Twitter stream teasing hints that he was thinking about working That Word into his script. One of the show’s staff has told me (via Twitter, of course) that as the pre-recorded final episode went to air on Monday night the production team sat in a pub monitoring the #MediaWatch and #PwnedNudieRun hashtags on their iPhones.

While the nudie run will soon fade in our memories (not soon enough, most would say) the increased interaction between the producers and consumers of the television program will hopefully remain as serious #MediaWatch discussion continues next year. And it’s a model that any producer of news or public interest television content would do well to consider adopting so that the traditionally unidirectional nature of broadcasting begins to better mimic the bidirectional relationships of the internet and social media.

10
  • 1
    Pamela
    Posted Thursday, 12 November 2009 at 1:41 pm | Permalink

    What does PWNED mean?
    non-Tweeter.

  • 2
    Evan Beaver
    Posted Thursday, 12 November 2009 at 3:01 pm | Permalink

    Here you go:
    http://tinyurl.com/y99esvo

  • 3
    Dermot McGuire
    Posted Thursday, 12 November 2009 at 3:10 pm | Permalink

    Corruption of owned. Gamer/ chanboard talk.

    It means I win, you lose and are humliated.

    Hope this helps.

  • 4
    RaymondChurch
    Posted Thursday, 12 November 2009 at 4:32 pm | Permalink

    Evan that ‘Let me Google it’ is a miracle :-) I want it, I need it, do I google google to get it? I’m googly eyed.

  • 5
    meski
    Posted Thursday, 12 November 2009 at 4:42 pm | Permalink

    Let them QQ, the noobs. :)

  • 6
    Evan Beaver
    Posted Thursday, 12 November 2009 at 5:02 pm | Permalink

    I’m not saying anything Raymond. You can not find this; it finds you. You are clearly not worthy if it has not found you yet.

  • 7
    Dermot McGuire
    Posted Thursday, 12 November 2009 at 6:45 pm | Permalink

    woot! woot!

  • 8
    Kieran Crichton
    Posted Thursday, 12 November 2009 at 6:56 pm | Permalink

    So, when’s the nudie run around Brunswick?

  • 9
    Scoogsy
    Posted Thursday, 12 November 2009 at 7:26 pm | Permalink

    I saw that media watch episode - Best Ever!!

  • 10
    Mr Pastry
    Posted Friday, 13 November 2009 at 10:08 am | Permalink

    Media Watch should be ashamed of themselves controlling men with beards to go exposing themselves in the streets, quite rightly there is a law against it. It might be just twitter fun, but you tell that a judge. And Scott wants more of this behaviour - what if this twitter/TV conversation is used by terrorists - Kevin Rudd needs to act now in a hard but fare manner.

    PS Rupert see all the fun you are missing.

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