Paywalls: the tricky trouble with the internets

Rupert Murdoch has had a lot to say lately about the internet, and how a modern media mogul might milk it for corporate gain.

Paywalls appear to be a key to the Sun King’s strategic thinking, restrictions around content to squeeze micro-payments from an eager readership. We already have one right here at News Corp, Murdoch enthuses.

We have it already with the Wall Street Journal. We have a wall, but it’s not right to the ceiling. You can get, usually, the first paragraph from any story — but if you’re not a paying subscriber to WSJ.com all you get is a paragraph and a subscription form.”

We hate to break this to you Rupert, but the WSJ doesn’t so much have a paywall as a permeable membrane. You can read anything you like on the site, in full and for free.

This is how you do it:

  • Go to the site’s home page (here it is).
  • Look for a story with one of the little key symbols next to the headlines. This denotes paywalled content.
  • Click on that headline. When the locked story page opens, cut and paste the headline of the story, in full, into the search bar of Google. Google will pull that story up to the top of its search page.
  • Click on that headline link and there, hey presto, is the story in full for free.

We point this out just by way of showing what a tricky thing these internets can be. Sorry Rupe, but there it is.

10 Comments

  1. Joal
    Posted Tuesday, 10 November 2009 at 1:44 pm | Permalink

    Too tricky for me obviously, cause I tried it and it achieved precisely nothing.

  2. Neil Walker
    Posted Tuesday, 10 November 2009 at 2:25 pm | Permalink

    It’s working! It’s working! (for me anyway).

    Poor Rupert. News Corp isn’t very good at the internet thing. Someone who’s responsible for locking the Wall Street Journal content to non-subscribers is about to have a very bad day.

  3. Joal
    Posted Tuesday, 10 November 2009 at 3:33 pm | Permalink

    OK, what are you people doing that I’m missing?

  4. Mark Presland
    Posted Tuesday, 10 November 2009 at 4:55 pm | Permalink

    That is brilliant. It worked for me.

  5. Mark Presland
    Posted Tuesday, 10 November 2009 at 4:56 pm | Permalink

    @ joal

    Follow the instructions above exactly, you can’t go wrong.

  6. John Inglis
    Posted Tuesday, 10 November 2009 at 5:22 pm | Permalink

    Damn, it doesn’t work with Crikey.
    Looks like I’ll have to keep paying the mongrels (and FDOTM) :D

  7. Joal
    Posted Tuesday, 10 November 2009 at 6:49 pm | Permalink

    Follow the instructions above exactly, you can’t go wrong.”

    I did. :p

  8. Daniel
    Posted Tuesday, 10 November 2009 at 7:20 pm | Permalink

    This is cool and all but why would you want to read the WSJ.

  9. Arethusa
    Posted Tuesday, 10 November 2009 at 9:28 pm | Permalink

    Heh, I misread the instructions and pasted the url of the truncated article into Google, but it still worked :D . I might have lost my WSJ virginity doing that, but I swear I didn’t see anything worth reading, so I think its’s safe.

  10. Joal
    Posted Wednesday, 11 November 2009 at 8:00 pm | Permalink

    For anyone still reading this, I thought I’d update…

    I tried it at home, and it worked as promised quite straightforwardly.

    Having tried it from work multiple times without success… well, that’s a bit confusing. But there it is.

    I have a theory which I may try out tomorrow.

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