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Crikey Competition: Pink ribbon pink-washing
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Today is Pink Ribbon Day — a day where lots of good people do lots of good things to raise awareness and funds to help fight breast cancer. It’s also a day where companies and brands shamelessly attach their name to the cause by painting themselves pink and promising token donations in exchange for a far larger slice of the (other) pink dollar. It’s something we’ve documented before. But this year, we’d like your help. Keep a look out for the most egregious examples of “pink washing” you see today — take a pic with your fancy phone if you can — and send them to us at boss@crikey.com.au or Tweet us at @crikey_news The best (i.e. the worst) will receive a selection of deep, dark, black Crikey merchandise. A little inspiration to get you started from today’s SMH:
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