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	<title>Comments on: Why the ban on prescription medicine ads is a joke</title>
	<atom:link href="http://www.crikey.com.au/2009/10/07/ban-on-prescription-medicine-advertising-is-a-joke/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.crikey.com.au/2009/10/07/ban-on-prescription-medicine-advertising-is-a-joke/</link>
	<description>now with extra source</description>
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		<title>By: Ethical Nag</title>
		<link>http://www.crikey.com.au/2009/10/07/ban-on-prescription-medicine-advertising-is-a-joke/#comment-41317</link>
		<dc:creator>Ethical Nag</dc:creator>
		<pubDate>Thu, 15 Oct 2009 02:06:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/01/ban-on-prescription-medicine-advertising-is-a-joke/#comment-41317</guid>
		<description>Ah, welcome to the zany, madcap world of Big Pharma!  As a heart attack survivor who takes a whack of cardiac meds every morning,  I&#039;m increasingly concerned that I have no clue about:

-  which of those drugs is being prescribed to me based on tainted research that&#039;s bought and paid for by the drug company who made the drug

-  which drug is being prescribed to me because physicians have been &#039;educated&#039; by drug company sales reps during their &#039;detailing&#039; call route visits (studies show that even a few minutes with a smooth-talking rep actually changes doctors&#039; prescribing habits)

- which drug is being prescribed to me because my doctors have read medical journal articles commissioned by the drug company and their hired stable of medical ghostwriters and unethical docs who fraudulently claim to be the actual authors for submission to the journals.

And neither do any of my doctors know which drugs are which!  As one American doc said: &quot;It&#039;s like steroids in sports - you don&#039;t know who&#039;s using and who&#039;s not!&quot;

There is simply too much money involved in Big Pharma for them to NOT do whatever it takes to push their product over the competition, ethical or otherwise.  As it is, drug companies spend 2-3 times more on marketing than they do on research and development.

As a Canadian, I&#039;m watching the tidal wave of patient death/injury lawsuits in the U.S. with great anxiety (not good for heart patients!) because I now believe this is only the tip of the iceberg we&#039;re observing.

Meanwhile, I get some cold comfort from ranting at http://www.ethicalnag.org 

cheers,
Carolyn Thomas</description>
		<content:encoded><![CDATA[<p>Ah, welcome to the zany, madcap world of Big Pharma!  As a heart attack survivor who takes a whack of cardiac meds every morning,  I&#8217;m increasingly concerned that I have no clue about:</p>
<p>-  which of those drugs is being prescribed to me based on tainted research that&#8217;s bought and paid for by the drug company who made the drug</p>
<p>-  which drug is being prescribed to me because physicians have been &#8216;educated&#8217; by drug company sales reps during their &#8216;detailing&#8217; call route visits (studies show that even a few minutes with a smooth-talking rep actually changes doctors&#8217; prescribing habits)</p>
<p>- which drug is being prescribed to me because my doctors have read medical journal articles commissioned by the drug company and their hired stable of medical ghostwriters and unethical docs who fraudulently claim to be the actual authors for submission to the journals.</p>
<p>And neither do any of my doctors know which drugs are which!  As one American doc said: &#8220;It&#8217;s like steroids in sports - you don&#8217;t know who&#8217;s using and who&#8217;s not!&#8221;</p>
<p>There is simply too much money involved in Big Pharma for them to NOT do whatever it takes to push their product over the competition, ethical or otherwise.  As it is, drug companies spend 2-3 times more on marketing than they do on research and development.</p>
<p>As a Canadian, I&#8217;m watching the tidal wave of patient death/injury lawsuits in the U.S. with great anxiety (not good for heart patients!) because I now believe this is only the tip of the iceberg we&#8217;re observing.</p>
<p>Meanwhile, I get some cold comfort from ranting at <a href="http://www.ethicalnag.org" rel="nofollow">http://www.ethicalnag.org</a> </p>
<p>cheers,<br />
Carolyn Thomas</p>
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		<title>By: David Roberts</title>
		<link>http://www.crikey.com.au/2009/10/07/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40287</link>
		<dc:creator>David Roberts</dc:creator>
		<pubDate>Wed, 07 Oct 2009 22:58:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/01/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40287</guid>
		<description>Hi Liz, purchased the book from Book Depository, it was about A$35 delivered. I find UK ordered goods arrive much faster than from the US. Sicko was typical Moore, highlighting how lost we get chasing the dollar sometimes. Sailing into Gitmo, then getting the people treated in Cuba was priceless. Thanks for the doco link. Medicines Australia (www.medicinesaustralia.com.au) have stamped out drug branded promo items. Probably more interesting to see what code breaches drug companies have been fined for by this body.</description>
		<content:encoded><![CDATA[<p>Hi Liz, purchased the book from Book Depository, it was about A$35 delivered. I find UK ordered goods arrive much faster than from the US. Sicko was typical Moore, highlighting how lost we get chasing the dollar sometimes. Sailing into Gitmo, then getting the people treated in Cuba was priceless. Thanks for the doco link. Medicines Australia (www.medicinesaustralia.com.au) have stamped out drug branded promo items. Probably more interesting to see what code breaches drug companies have been fined for by this body.</p>
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		<title>By: andy</title>
		<link>http://www.crikey.com.au/2009/10/07/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40272</link>
		<dc:creator>andy</dc:creator>
		<pubDate>Wed, 07 Oct 2009 13:18:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/01/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40272</guid>
		<description>It may be too much to hope that this will be fixed by discussions with industry and with the regulatory body (the TGA) fighting regulatory capture as previously mentioned on Croakey http://blogs.crikey.com.au/croakey/2009/09/11/open-letter-to-mark-butler-on-weak-dysfunctional-and-inconsistent-regulation-of-health-industry-marketing/. Also see Marcia Angell&#039;s excellent book: The Truth about the Drug Companies http://www.nybooks.com/articles/17244 .</description>
		<content:encoded><![CDATA[<p>It may be too much to hope that this will be fixed by discussions with industry and with the regulatory body (the TGA) fighting regulatory capture as previously mentioned on Croakey <a href="http://blogs.crikey.com.au/croakey/2009/09/11/open-letter-to-mark-butler-on-weak-dysfunctional-and-inconsistent-regulation-of-health-industry-marketing/" rel="nofollow">http://blogs.crikey.com.au/croakey/2009/09/11/open-letter-to-mark-butler-on-weak-dysfunctional-and-inconsistent-regulation-of-health-industry-marketing/</a>. Also see Marcia Angell&#8217;s excellent book: The Truth about the Drug Companies <a href="http://www.nybooks.com/articles/17244" rel="nofollow">http://www.nybooks.com/articles/17244</a> .</p>
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		<title>By: Liz45</title>
		<link>http://www.crikey.com.au/2009/10/07/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40218</link>
		<dc:creator>Liz45</dc:creator>
		<pubDate>Wed, 07 Oct 2009 05:47:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/01/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40218</guid>
		<description>DAVID ROBERTS - Hi David, did you buy the book at the usual outlets or from the internet? My library is pretty good too, I might try there (pensioner&#039;s income?)I heard the other day, that with the health care debate currently going on in the US, there&#039;s about 6-7 lobbyists for every congressperson? I wonder what percentage are from drug companies? For more insight Michael Moore&#039;s &#039;Sicko&#039; is a real eye opener (www.freedocumentaries.org  - just go down the right hand side and you&#039;ll see it - some great documentaries on that site). Who&#039;d want to be poor and really sick in the US. I read an article that stated, that between 2000 - 2006? 135,000 americans died due to lack of health insurance. Obscene isn&#039;t it? The debate re the cost of a decent health care program; accusations of socialism??? etc is really tragic. If they protested over the anticipated $2-3 TRILLION spending on the illegal invasion of Iraq &amp; Afghanistan, I&#039;d have some sympathy. A decent health system(with the necessary checks &amp; balances re drugs and drug companies?) would cost heaps less(several billion per year) by comparison!

A woman who worked at a Peoples Medical Centre in my area made a wall clock out of those colourful pens you see in doctor&#039;s surgeries and chemist shops; all from drug companies and the like. It was like a wall mural - quite large! Amazing! It was very sobering to see the numbers and colours of these &#039;give aways&#039; from drug companies?</description>
		<content:encoded><![CDATA[<p>DAVID ROBERTS - Hi David, did you buy the book at the usual outlets or from the internet? My library is pretty good too, I might try there (pensioner&#8217;s income?)I heard the other day, that with the health care debate currently going on in the US, there&#8217;s about 6-7 lobbyists for every congressperson? I wonder what percentage are from drug companies? For more insight Michael Moore&#8217;s &#8216;Sicko&#8217; is a real eye opener (www.freedocumentaries.org  - just go down the right hand side and you&#8217;ll see it - some great documentaries on that site). Who&#8217;d want to be poor and really sick in the US. I read an article that stated, that between 2000 - 2006? 135,000 americans died due to lack of health insurance. Obscene isn&#8217;t it? The debate re the cost of a decent health care program; accusations of socialism??? etc is really tragic. If they protested over the anticipated $2-3 TRILLION spending on the illegal invasion of Iraq &amp; Afghanistan, I&#8217;d have some sympathy. A decent health system(with the necessary checks &amp; balances re drugs and drug companies?) would cost heaps less(several billion per year) by comparison!</p>
<p>A woman who worked at a Peoples Medical Centre in my area made a wall clock out of those colourful pens you see in doctor&#8217;s surgeries and chemist shops; all from drug companies and the like. It was like a wall mural - quite large! Amazing! It was very sobering to see the numbers and colours of these &#8216;give aways&#8217; from drug companies?</p>
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		<title>By: David Roberts</title>
		<link>http://www.crikey.com.au/2009/10/07/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40168</link>
		<dc:creator>David Roberts</dc:creator>
		<pubDate>Wed, 07 Oct 2009 03:50:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/01/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40168</guid>
		<description>The marketing budgets for these drugs are obscene. Finding loop-holes to link brands by some of the devices mentioned shows contempt to the spirit of the legislation. While in the US they use some archaic loophole to advertise drugs - at least they are required to state side-effects. &quot;May cause suicidal ideation&quot; might not sound so good in the battle against the nicotine monster.   

I&#039;ve just read Side Effects by Allison Bass, a journalist from the Boston Globe. Interesting to get background on the FDA move (in the Bush Snr. Era) to a user pays model (as the TGA is in Australia..wtf?) and the vast sums of money Big Pharma is funnelling into these organisations, and of more concern directly to the people sitting on these committees - just sign a conflict of interest waver. 

The way people killed and harmed themselves after commencing Prozac (and other SSRIs) are horrific. I was reading thinking - how terrible but that happened 20 years ago in the US... Pretty naive of me to think it has been different here - hundreds of Australians died from Vioxx. Had the FDA spent double the time approving the drug (Pharma pushed the FDA to halve it&#039;s approval time) would the result have been different? 

The side-effects of SSRIs such as Prozac, Zoloft and Paxil. Safeguarding profits by maintaining low risk profiles is abhorrent. There&#039;s far too many things I found upsetting in this book to mention here - read it.</description>
		<content:encoded><![CDATA[<p>The marketing budgets for these drugs are obscene. Finding loop-holes to link brands by some of the devices mentioned shows contempt to the spirit of the legislation. While in the US they use some archaic loophole to advertise drugs - at least they are required to state side-effects. &#8220;May cause suicidal ideation&#8221; might not sound so good in the battle against the nicotine monster.   </p>
<p>I&#8217;ve just read Side Effects by Allison Bass, a journalist from the Boston Globe. Interesting to get background on the FDA move (in the Bush Snr. Era) to a user pays model (as the TGA is in Australia..wtf?) and the vast sums of money Big Pharma is funnelling into these organisations, and of more concern directly to the people sitting on these committees - just sign a conflict of interest waver. </p>
<p>The way people killed and harmed themselves after commencing Prozac (and other SSRIs) are horrific. I was reading thinking - how terrible but that happened 20 years ago in the US&#8230; Pretty naive of me to think it has been different here - hundreds of Australians died from Vioxx. Had the FDA spent double the time approving the drug (Pharma pushed the FDA to halve it&#8217;s approval time) would the result have been different? </p>
<p>The side-effects of SSRIs such as Prozac, Zoloft and Paxil. Safeguarding profits by maintaining low risk profiles is abhorrent. There&#8217;s far too many things I found upsetting in this book to mention here - read it.</p>
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		<title>By: James Higgins</title>
		<link>http://www.crikey.com.au/2009/10/07/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40167</link>
		<dc:creator>James Higgins</dc:creator>
		<pubDate>Wed, 07 Oct 2009 03:49:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/01/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40167</guid>
		<description>Having been in the United States I can say that the advertisement in question is a direct replica of the actual advertisement used to advertise directly to consumers in the US including the stretch against the tree by an overweight male trying to look fit. Pretty sure the colours on the tracksuit and the choice of leg stretch are also a replica. The only thing missing is the drug name and drug company. You can bet there is a further massive marketing campaign directly to doctors going on at the same time to bring together the &quot;query your doctor&quot; and &quot;prescribe to your patient&quot; themes.</description>
		<content:encoded><![CDATA[<p>Having been in the United States I can say that the advertisement in question is a direct replica of the actual advertisement used to advertise directly to consumers in the US including the stretch against the tree by an overweight male trying to look fit. Pretty sure the colours on the tracksuit and the choice of leg stretch are also a replica. The only thing missing is the drug name and drug company. You can bet there is a further massive marketing campaign directly to doctors going on at the same time to bring together the &#8220;query your doctor&#8221; and &#8220;prescribe to your patient&#8221; themes.</p>
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		<title>By: Liz45</title>
		<link>http://www.crikey.com.au/2009/10/07/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40138</link>
		<dc:creator>Liz45</dc:creator>
		<pubDate>Wed, 07 Oct 2009 02:56:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/01/ban-on-prescription-medicine-advertising-is-a-joke/#comment-40138</guid>
		<description>I object to advertising of prescription drugs full stop! Why? What&#039;s the reason for advertising? To sell more product/s. The benefits of one drug over another should be driven by the successful and safe trials of the drugs - not be patient driven due to overinflated promises via TV or other advertising. It&#039;s also going down the US path, and I&#039;m against anything that remotely resembles the disgraceful so-called health industry in the US.</description>
		<content:encoded><![CDATA[<p>I object to advertising of prescription drugs full stop! Why? What&#8217;s the reason for advertising? To sell more product/s. The benefits of one drug over another should be driven by the successful and safe trials of the drugs - not be patient driven due to overinflated promises via TV or other advertising. It&#8217;s also going down the US path, and I&#8217;m against anything that remotely resembles the disgraceful so-called health industry in the US.</p>
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