http://www.crikey.com.au/2009/09/21/media-briefs-herald-sun-falls-for-hoax-worlds-best-brands-smh-rebrand/ now with extra source Sun, 12 Feb 2012 12:27:42 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.crikey.com.au/2009/09/21/media-briefs-herald-sun-falls-for-hoax-worlds-best-brands-smh-rebrand/#comment-38183 John Donovan Mon, 21 Sep 2009 04:34:00 +0000 http://www.crikey.com.au/2009/09/21/media-briefs-herald-sun-falls-for-hoax-worlds-best-brands-smh-rebrand/#comment-38183 Christ on a bike - have you seen todays SMH?! What a frigging mess. Heavily bolded fat serif fonts on some headlines, unbolded on others, sand serif text in some news boxes - it looks bloody awful. I mean, 1989 desktop publishing shitty 300 dpi laser printer awful. It looks like they just spun a random dial to see what style they would use on different passages. I have no issue with change as long as it is done in a considered and professional manner - but frankly, todays Herald looks like sh*t. Christ on a bike - have you seen todays SMH?! What a frigging mess. Heavily bolded fat serif fonts on some headlines, unbolded on others, sand serif text in some news boxes - it looks bloody awful. I mean, 1989 desktop publishing shitty 300 dpi laser printer awful. It looks like they just spun a random dial to see what style they would use on different passages. I have no issue with change as long as it is done in a considered and professional manner - but frankly, todays Herald looks like sh*t.

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