Comments on: Woolies donates $2m, spends $500,000 talking about it

By: Biscuit barrel

Biscuit barrel — Sat, 12 Sep 2009 11:18:00 +0000

Woolies is not interested in promoting the winners of their grants - it’s purely a brand exercise to increase their favouribility brand attributes.

And most large advertisers would follow the 80/20 rule - 80% of budget on media, and 20% on production

By: whiskers

whiskers — Fri, 11 Sep 2009 11:18:17 +0000

It’s sickening; whilst Woolworths carry out this type of self aggrandising they also own massive numbers of poker machines in clubs and bullishly force small organisations out of business using their various brands. I live in a community desperately trying to prevent another Woolworths brand from further strangling the local market - and they crow about how good they are to the community - they should be outlawed, but of course they won’t…

By: Heathdon McGregor

Heathdon McGregor — Fri, 11 Sep 2009 06:58:10 +0000

Richard

Hear Hear

By: Heathdon McGregor

Heathdon McGregor — Fri, 11 Sep 2009 06:56:54 +0000

I always thought the Connex for Cancer was a rort of the worst order. Donate $1 from each ticket sold on a particular Saturday one day a year but advertise as if you have cured cancer for the entire year.

I always wondered how many tickets they sold on the day? I would think 10,000 would be generous.

Does anybody know the numbers?

By: Richard Wilson

Richard Wilson — Fri, 11 Sep 2009 06:47:49 +0000

The day we became dependent on corporations to keep things going - sporting teams, our political system, energy and water, universityies and academic chairs, scientific institutions, schools, hospitals and anything else you can name on this planet, was the day we sold our collective souls to the devil and we are going to pay a horrible price. Corporation shave no soul - only a proft motive at any cost. Like the bailout of the world’s financial institutions - at any cost!