Comments on: Spend $2million for 100,000 sales: an Age reader offer http://www.crikey.com.au/2009/07/31/spend-2million-for-100000-sales-an-age-reader-offer/ now with extra source Sun, 12 Feb 2012 07:14:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Neil Walker - MediaMook http://www.crikey.com.au/2009/07/31/spend-2million-for-100000-sales-an-age-reader-offer/#comment-32987 Neil Walker - MediaMook Fri, 31 Jul 2009 14:27:30 +0000 http://www.crikey.com.au/2009/07/31/spend-2million-for-100000-sales-an-age-reader-offer/#comment-32987 It's frankly depressing to witness the slow decline and death of The Age. Michael Jackson poster in the Saturday Insight section last month was embarrassing enough. Now Fairfax think their readership is interested in a Michael Jackson CD?! Seriously? It’s frankly depressing to witness the slow decline and death of The Age. Michael Jackson poster in the Saturday Insight section last month was embarrassing enough. Now Fairfax think their readership is interested in a Michael Jackson CD?! Seriously?

]]> By: paddy http://www.crikey.com.au/2009/07/31/spend-2million-for-100000-sales-an-age-reader-offer/#comment-32891 paddy Fri, 31 Jul 2009 04:06:03 +0000 http://www.crikey.com.au/2009/07/31/spend-2million-for-100000-sales-an-age-reader-offer/#comment-32891 Let this be a lesson to you Crikey. Don't you *DARE* try and bribe your loyal band of readers with a mere Michael Jackson CD. We're *far* more sophisticated and want the complete works of Bob Dylan. ;-) Let this be a lesson to you Crikey.
Don’t you *DARE* try and bribe your loyal band of readers with a mere Michael Jackson CD.

We’re *far* more sophisticated and want the complete works of Bob Dylan. ;-)

]]> By: Evan Beaver http://www.crikey.com.au/2009/07/31/spend-2million-for-100000-sales-an-age-reader-offer/#comment-32872 Evan Beaver Fri, 31 Jul 2009 03:32:11 +0000 http://www.crikey.com.au/2009/07/31/spend-2million-for-100000-sales-an-age-reader-offer/#comment-32872 While it's hinted at later, I would like some more meat around the assertion: "The paper has resorted to the discredited tactic of bribing readers with special offers to prop up circulation." Seems like pretty simple business to me. Invest money to gain more sales; use sales figures to get more advertising revenue. In what way has it been discredited? While it’s hinted at later, I would like some more meat around the assertion:
“The paper has resorted to the discredited tactic of bribing readers with special offers to prop up circulation.”

Seems like pretty simple business to me. Invest money to gain more sales; use sales figures to get more advertising revenue. In what way has it been discredited?

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