Comments on: Something’s rotten in the state of radio http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/ now with extra source Sun, 12 Feb 2012 02:14:27 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: AR http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31507 AR Fri, 17 Jul 2009 00:37:02 +0000 http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31507 An adman complaining that radio doesn't give him enuff pelf ( apologies to Guy). I don't understand why anyone would listen to commercial radio (or watch its younger sibling) but, for those whose lips move when thinking, it may serve some purpose, like rhythmic rocking or thumb sucking. An adman complaining that radio doesn’t give him enuff pelf ( apologies to Guy).
I don’t understand why anyone would listen to commercial radio (or watch its younger sibling) but, for those whose lips move when thinking, it may serve some purpose, like rhythmic rocking or thumb sucking.

]]> By: Ben Callinan http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31423 Ben Callinan Thu, 16 Jul 2009 06:12:36 +0000 http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31423 What does digital radio do that podcasting doesn't? With podcasts I can already choose what programs I want to hear (from around the world) without having to endure interruptions every 3-5 minutes due to crappy ads and stoopid song selections. What does digital radio do that podcasting doesn’t?

With podcasts I can already choose what programs I want to hear (from around the world) without having to endure interruptions every 3-5 minutes due to crappy ads and stoopid song selections.

]]> By: Robyn Winslow http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31415 Robyn Winslow Thu, 16 Jul 2009 05:42:59 +0000 http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31415 I couldn't agree more. Earlier this year I did an internship at a commercial radio station. On day one I wrote copy that the boss and the sales team thought was really creative and high quality, only to have it rejected by the clients in favour of bland, product listing and phone number pap. So what did I write on day two? I couldn’t agree more. Earlier this year I did an internship at a commercial radio station. On day one I wrote copy that the boss and the sales team thought was really creative and high quality, only to have it rejected by the clients in favour of bland, product listing and phone number pap. So what did I write on day two?

]]> By: Carol Bruce http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31401 Carol Bruce Thu, 16 Jul 2009 04:48:14 +0000 http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31401 Completely agree with you, especially concerning AW. One of the few programs that I really enjoy is Tony Delroy's Nightlife on ABC from 10.00pm till 2.00am M-F. Yes, it's late, but worth trying to stay awake for. Completely agree with you, especially concerning AW. One of the few programs that I really enjoy is Tony Delroy’s Nightlife on ABC from 10.00pm till 2.00am M-F. Yes, it’s late, but worth trying to stay awake for.

]]> By: Heathdon McGregor http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31400 Heathdon McGregor Thu, 16 Jul 2009 04:48:03 +0000 http://www.crikey.com.au/2009/07/16/somethings-rotten-in-the-state-of-radio/#comment-31400 ads may also be affected by on air "talent" who continuosly plug there personal sponsors/mates and treat it like a joke(cha-ching). Devalues the advertisers who pay and make them less likely to pay again. Why would a car maker advertise on a station whose talent have deals with other companies.(aw-volvo)? My belief is that MMM has the problem that the audience knows what it is, JJJ six months later. If a song is a hit(flogged to death) on MMM it is because it was successful on JJJ six months earlier. Now the talent are the same.Where did Myf and Peter start? MMM got away with this in the nineties as the rusted on at work wouldn't change, but as the younger crew members got older and control of the radio...... Thankfully we have community radio which serves the interested radio listener. Perhaps we could have some on air talent that isnt related to existing staff, doesn't go to uni with any current employees or know any current employees. Imagine a radio station where it was your talent and not name recognition or friends connections that dictates what goes on air. ads may also be affected by on air “talent” who continuosly plug there personal sponsors/mates and treat it like a joke(cha-ching). Devalues the advertisers who pay and make them less likely to pay again. Why would a car maker advertise on a station whose talent have deals with other companies.(aw-volvo)?

My belief is that MMM has the problem that the audience knows what it is, JJJ six months later. If a song is a hit(flogged to death) on MMM it is because it was successful on JJJ six months earlier. Now the talent are the same.Where did Myf and Peter start?

MMM got away with this in the nineties as the rusted on at work wouldn’t change, but as the younger crew members got older and control of the radio……

Thankfully we have community radio which serves the interested radio listener.

Perhaps we could have some on air talent that isnt related to existing staff, doesn’t go to uni with any current employees or know any current employees. Imagine a radio station where it was your talent and not name recognition or friends connections that dictates what goes on air.

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