Political Fashion Semiotics 101: the implications of politicians’ clothes
This week, Russian president Dmitry Medvedev thrilled and horrified the blogosphere by wearing jeans and a designer blazer to a dinner with Barack Obama, who’d plumped for a jacket and “presidential slacks”.
“Were the jeans a nod to America and a sign, perhaps, of Medvedev’s closet pro-westernism?” wondered The Guardian. “Or are they merely an attempt by a 43-year-old world leader to look, well, cool? Medvedev is no stranger to jeans, memorably teaming them with a black bomber jacket when he was elected president last year.”
While someone should definltely start a zany shop called Presidential Slacks, we feel that politics requires more fashion analysis, rather than idiotic talk of policies and party alliances.
Shirtless Vladimir Putin
World leaders go shirtless and fight Siberian tigers in a symbolic display of their political muscle. Shirtlessness is about virility and power — but it also demonstrates a canny awareness that politicians’ bodies are public property, and blurs the line between pinup and campaign poster. Nicolas Sarkozy and Barack Obama have also set hearts aflutter. HOPE — we sure do!
Condoleezza Rice’s Fascist Chic
When the former US Secretary Of State wore a black coat with military-style buttons that “blew open in a rather swashbuckling way” to reveal a black pencil skirt and stiletto-heeled boots, the Washington Post was all aflutter, commenting that her clothes “speak of sex and power”. What The Post ached to write, clearly, was “OMG, Ayn Rand fascion!”
Malia Obama’s peace T-shirts
Honestly, kids of today! While dad Barack holds endless discussions to convince world leaders to get into nuclear disarmament, daughter Malia gads about Rome in not one but TWO peace-sign T-shirts. Obama, 11, also wears Ray-Ban sunglasses in a symbolic rejection of radiation, and summer shorts to show her disapproval of a nuclear winter.
John Howard’s Tracksuits
The fundamental dagginess of John Howard’s tracksuits is emblematic of a man less concerned with how he appears to others than with remorselessly moving forward. There was an irony too: he wore Australian team tracksuits, yet strode out each morning alone. This was not a consensus politician.
Gentlemen Politicians In The Country
This time-honoured Australian political cliché has grown almost honourable through determined over-use. Those chinos and blue shirts show that politicians have no idea about rural Australia but are nonetheless prepared to keep it on the agenda. John Howard took the country look to ludicrous extremes by adding an Akubra, while Kevin Rudd favours RM Williams boots in both town and country.
Carla Sarkozy’s Couture
Much has been made of the former Mlle Bruni’s elegant Chanel outfits. Much as Sarkozy’s politics have taken the country to the right, so this former model dresses more conservatively. But Carla reinvigorates stuffy old-person looks the same way she and her husband have added youthful glamour to international politics. There are also subtle touches to Carla’s dressing — flat shoes, for instance, so she doesn’t literally overshadow her husband — that show elegance, like politics, is about discretion.
Kevin Rudd’s Polo Shirts
It hasn’t got nearly as much attention as his fluoro construction vests (“Kev the builder! Can we fix it? Kev, the builder! We will need to set up a subcommittee to address that. Also, working families”), but Crikey is fascinated by Kevin Rudd’s invariable choice to ‘business casual’ his suits up with a polo shirt on weekends. Casual yet classic, aspirational yet establishment, it’s a sophisticated look from a man keen to placate as many people as possible. We suggest he courts the youth vote by pushing his jacket sleeves up and popping his collar.
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