In this section of Crikey yesterday, the Australian Drug Foundation sought to attack the regulation of alcohol advertising by misleading readers into believing that only the ‘alcohol industry’ was involved.

I write in defence of the public health and law professors who adjudicate complaints; the government rep who serves on the management committee; and the independent pre-vetters who advise companies on proposed advertising (20% rejection rate in 2008): None of whom are employed by alcohol companies and all of whom deserve better than to be demonised by an ADF spokesman.

Given the ever-present tabloid tendencies of the ‘command and control’ brigade on this issue serious readers may care to click on to http://www.abac.org.au for further reading: including two adjudication decisions on Skinny Blonde beer (both upheld).