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The new face of VB
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Hot on the tail of last week’s announcement that they will be lowering the alcohol content of Victoria Bitter, Fosters have taken another stab at their iconic beer, launching a new campaign that abandons the 40-year-old slogan “hard earned thirst” and throws up a new one: “the drinking beer” — ‘cause, you know, you don’t normally drink beer. The first advertisement with the slogan will debut during the first break of the Ashes, featuring a cast of famous Aussie blokes and a thousand Ballarat locals. |
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2 Comments
This is all very silly. Beer is not for drinking. Beer is for getting drunk. Sometimes it is also used for chundering and brawling.
Footballers use it to defecate in hotel corridors and to barge into other people’s rooms. It is a multi-purpose beverage.