SBS News used as vehicle for Top Gear

SBS news on Sunday night: After 25 minutes of actual world news coverage you won’t get anywhere else, there was a three minute-story on the mandatory introduction of new automatic stabilisers into Australian cars. Which went on and on and on.

Why the exhaustive interest in such a minor matter? Well, the two large separate grabs from Australian Top Gear (SBS) presenter James Morrison might have something to do with it. A blatant cross promotion for which everyone involved in SBS News should hang their heads in shame

4 Comments

  1. Heathdon McGregor
    Posted Monday, 29 June 2009 at 1:59 pm | Permalink

    but ads will not effect the quality of sbs coverage. or so we were assured by the bean counters

  2. deccles
    Posted Monday, 29 June 2009 at 2:24 pm | Permalink

    Every Monday morning on the ABC ‘A.M.’ radio program the ABC cross promotes that night’s ‘Four Corners’ TV program. Blatant and on a network that isn’t supposed to advertise at all.

  3. Patrick Young
    Posted Monday, 29 June 2009 at 4:21 pm | Permalink

    yes deccles you’re so right, because promoting a current affairs program on ABC (4corners), on a current affairs program(AM) is so similar to a news program advertising a big boys toy show (top gear ).

    SBS. once a quality channel, no longer

  4. Matt Francis
    Posted Monday, 29 June 2009 at 7:36 pm | Permalink

    The ‘talking to ordinary folk’ segments on ABC’s Insiders were a lot better before they started being used to cross-promote various ABC local radio personalities who, as it turns out, are by and large pretty annoying.